Redbox Partners With Comcast’s FreeWheel to Bring Advertising Technology to Its Free Streaming Platform
04 Octubre 2021 - 8:30AM
Business Wire
Technology integration will allow advertisers
to easily buy ads across Redbox streaming services including Ad
Supported Video on Demand (AVOD) and FAST (Free Ad Supported
Television) channels
Redbox, a leading entertainment company, today announced it will
partner with FreeWheel, a Comcast Company that provides global
technology solutions for the future of television advertising, to
integrate programmatic technology across Redbox's free streaming
platforms. Through this technology, advertisers will be able to
easily access and buy Redbox inventory – both nationally and
locally— and target specific audiences.
Redbox offers two free streaming options – Ad Supported Video on
Demand (AVOD) which contains thousands of free movies, and FAST
(Free Ad Supported Television), which has over 100 free channels.
The company has been rapidly expanding both areas through content
deals with studios and networks. As Redbox focuses on continuing to
expand to local markets nationwide, FreeWheel’s partnership across
the ecosystem will enable advertisers, demand side platforms
(DSPs), and buyside systems to easily access Redbox inventory with
scale and simplicity.
"Redbox selected FreeWheel for a number of reasons, including
its unique industry approach to programmatic technology," said
Jason Kwong, Chief Strategy and Digital Officer, Redbox. "As we
continue to ramp efforts in the free streaming space, we knew
FreeWheel would accelerate our advertising capabilities and allow
advertisers to easily micro-target viewers across all our streaming
platforms. We're excited to partner with them and to further grow
our business."
“Redbox has put a lot of focus on their growing advertising
business, and with that comes the need to monetize their vast
amount of inventory,” said Dave Clark, General Manager, FreeWheel.
“We are thrilled to be working with the team at Redbox to scale
their national advertising footprint across local markets, as well
as facilitating unique local demand in ways that work best for
their business. As FreeWheel continues to expand our focus and
enable better connection across the ecosystem, Redbox is an ideal
partner.”
About Redbox
Redbox is America's leading destination for affordable
new-release movies and entertainment with more ways to watch than
any other home entertainment provider. Redbox delivers value and
convenience through unparalleled choice across content, platforms,
rental and purchase options, and price points. The company recently
announced a definitive agreement to combine with Seaport Global
Acquisition Corp. (Nasdaq: "SGAM," "SGAMU," and "SGAMW"), a
publicly traded special purpose acquisition company. The
transaction, which will result in Redbox becoming a publicly traded
company, is expected to accelerate Redbox's ongoing transformation
to offer customers and partners a multi-product experience across
physical and digital channels. The company's expanding streaming
offering includes digital rental and purchase as well as free live
TV and free On Demand content and complements Redbox's nationwide
footprint of entertainment kiosks, conveniently located where
consumers already shop. Redbox Entertainment, a new content
acquisition and production division, has further transformed Redbox
into a multi-channel content provider. For more information, visit
redbox.com.
About FreeWheel
FreeWheel, A Comcast Company, empowers all segments of The New
TV Ecosystem. We are structured to provide the full breadth of
solutions the advertising industry needs to achieve their goals. We
provide the technology, data enablement, and convergent
marketplaces required to ensure buyers and sellers can transact
across all screens, across all data types, and all sales channels,
in order to ensure the ultimate goal – results for marketers.
With offices in New York, San Francisco, Chicago, London, Paris,
Beijing, and across the globe, FreeWheel, A Comcast Company, stands
to advocate for the entire industry through the FreeWheel Council
for Premium Video. For more information, please visit
freewheel.com, and follow us on Twitter and LinkedIn.
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version on businesswire.com: https://www.businesswire.com/news/home/20211004005136/en/
Redbox Peter Binazeski peter.binazeski@redbox.com
FreeWheel Meredith Fitzgerald
meredith_fitzgerald@comcast.com
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