New research from Alteryx uncovers 78%
of businesses say Generative AI adds value, but 42% of the
general public are fearful about its future
IRVINE,
Calif., May 8, 2024 /PRNewswire/ -- Alteryx,
Inc., a leader in AI for enterprise analytics, released findings
from comprehensive new research into the awareness of and
sentiment toward Generative AI (genAI) in 2024. The "Market
Research: Attitudes and Adoption of Generative AI" report surveyed
2,000 global IT business leaders and 3,000 members of the general
public to gather insights that expose the differing perceptions of
how the world is navigating and embracing genAI. While over
three-quarters (78%) of organizations say genAI adds business
value, 46% of general public respondents are skeptical about its
value, and 42% are fearful about its future.
Business understanding of genAI vs the general public
- The research highlights similarities in genAI usage: 58%
of the general public use genAI to search for information, and 43%
of businesses use it for data analysis.
- Regarding sentiment, 76% of the general public feel positive
about the increasing use of genAI to create content they
consume, but 44% added that its use needs to be regulated.
- Interestingly, opinions on areas where genAI should never
be used differ, with 47% of the general public citing politics and
39% of business respondents citing healthcare decision-making.
- 65% of business leaders reported that AI hallucinations
negatively impact their overall trust in AI, while 73% of the
general public say the same.
GenAI is starting to deliver business value, but challenges
need to be overcome
- In the last year, businesses have run an average of three
pilots using genAI, and 77% say the projects were very or
extremely successful.
- Businesses listed data privacy and security (41%), security
concerns (39%), and quality and reliability of outputs (34%) as top
challenges in scaling AI. Only 38% reported that ethical use
guidelines were in place.
- Getting training right today is essential, especially since 29%
reported that a lack of skilled talent is holding them back from
scaling genAI across the organization. Yet, 19% of
organizations using genAI don't offer any mandatory AI
training.
- 65% of businesses feel that genAI will likely replace
existing job roles in the organization over the next two to three
years, while only 35% of the general public believe genAI will lead
to job losses.
Usage and output concerns and challenges remain
- Three in five (62%) businesses plan to continue to increase
their investment in genAI technologies. However, 42% of the
general public is concerned about how hackers may use genAI to
commit crimes, and 38% think it will give rise to fake news.
- Almost half of the businesses say their organization has
experienced misinformation produced by genAI, and 39% reported
that the material delivered by genAI appeared to infringe on
copyright or other intellectual property rights.
- Similarly, 53% of the general public reported that information
produced by genAI was incorrect, and 39% believed it was
outdated.
"Data literacy and a command of data analytics arguably remain
critical to unlocking AI's full potential while delivering ethical
and trusted outcomes," said Trevor Schulze, CIO at Alteryx. "With
high-quality, clean data at the foundation of AI, businesses need
to accelerate the data journey without compromising on ethical
considerations and policies governing the use of data and AI.
Self-service platforms that empower non-technical users to access
and analyze data while harnessing AI in a secure and trusted
environment are ideal for fostering trustworthy genAI
outcomes."
Read the Alteryx blog to learn more
about how businesses and the general public perceive genAI in
2024.
About the research
The survey was conducted by Coleman
Parkes from March to April
2024, and targeted 2,000 IT business leaders and 3,000
members of the general public in 11 countries. Demographics
included business leaders that are IT decision-makers on data
leadership teams in organizations across key sectors in the
Americas, EMEA and APAC regions. Nearly nine in ten (87%) of these
respondents are part of the procurement initiative for genAI for
their organization. They work in financial services, the public
sector, manufacturing and technology for organizations with global
revenue ranging from $50 million to
over $10 billion. The smallest
employs a workforce of less than 500 people and the largest has
more than 10,000 employees. One in ten respondents works for a
Fortune 500 company.
About Alteryx
Alteryx powers actionable insights with the AI Platform
for Enterprise Analytics. With Alteryx, organizations can drive
smarter, faster decisions with a secure platform deployable in
on-prem, hybrid, and cloud environments. More than 8,000 customers
globally rely on Alteryx to automate analytics to improve revenue
performance, manage costs, and mitigate risks across their
organizations.
Alteryx is a registered trademark of Alteryx, Inc. All other
product and brand names may be trademarks or registered trademarks
of their respective owners.
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SOURCE Alteryx, Inc.