Cubic and Rogue Valley Transportation District Introduce Fare Capping in Launch of Umo Pass Platform
06 Mayo 2021 - 6:01AM
Business Wire
Rogue Valley Transportation District transit
riders now able to ride the bus through fare capping and stored
value with transition from TouchPass to Umo Pass
Cubic Corporation (NYSE:CUB) today announced its Cubic
Transportation Systems (CTS) business division and the Rogue Valley
Transportation District (RVTD) are launching Umo Pass, enabling
RVTD riders to seamlessly pay for trips through a single fare
payment system on the 30 buses of RVTD’s transit systems. The
contract is a renewal of the current transit fare payment,
TouchPass, which transitioned to Umo Pass in April 2021.
RVTD launched TouchPass five years ago. With the transition from
TouchPass to Umo Pass, RVTD is now the longest running Umo client
and the first renewal contract for the platform. Under a renewed
service agreement with Cubic, RVTD is expanding the features that
Umo Pass will provide to Rogue Valley riders.
“The successful partnership between Rogue Valley and Cubic is a
testament to how transit agencies and industry partners both
benefit from the power of continuous innovation enabled by the
software-as-a-service approach Umo Pass brings to the industry,”
said Boris Karsch, senior product unit director, Umo Pass at Cubic
Transportation Systems. “We value how customers like RVTD influence
our product direction. Our customers and their riders benefit from
increasingly richer functionality and operational efficacy, which
we co-create together.”
Umo Pass enables RVTD to introduce fare capping and stored value
features. RVTD passengers load money, known as stored value and as
low as $5 at a time, into their Umo Pass accounts to pay as they
ride. Once users have paid the daily or monthly cap, they will not
pay for any additional rides that day or month. Unlike a
traditional pass, if passengers ride less than the daily or monthly
cap, they are only charged for fares used.
“Umo Pass allows RVTD to bring exciting new fare payment options
to our passengers. With stored value and fare capping we can offer
our passengers equitable and financially flexible options to pay
for fare,” said Edem Gomez, passenger programs specialist, Rogue
Valley Transportation District.
Umo Pass makes it easier for riders to pay through various
touchless options, including both electronic payment and cash. RVTD
transit riders can download the Umo Mobility app on their
smartphones to start loading fare value. Umo Pass cards will also
be available for free if riders choose to load the card with stored
value, while supplies last. Riders can still use TouchPass cards
and current fare products.
“Umo Pass offers Rogue Valley riders
a simple and affordable way to ride with RVTD. No need to purchase
a pass up-front,” said Paige West, planning and strategic programs
manager, Rogue Valley Transportation District.
RVTD will utilize the Umo Pass platform for the cities of
Medford, Ashland, White City, Phoenix, Talent, Jacksonville and
Central Point, Oregon. To learn more, please visit
rvtd.org/umopass.
About Cubic Corporation
Cubic is a technology-driven, market-leading provider of
integrated solutions that increase situational understanding for
transportation, defense C4ISR and training customers worldwide to
decrease urban congestion and improve the militaries’ effectiveness
and operational readiness. Our teams innovate to make a positive
difference in people’s lives. We simplify their daily journeys. We
promote mission success and safety for those who serve their
nation. For more information about Cubic, please visit
www.cubic.com or on Twitter @CubicCorp.
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version on businesswire.com: https://www.businesswire.com/news/home/20210506005294/en/
Lauren Jochum Cubic Transportation Systems PH: +1 865.466.3860
lauren.jochum@cubic.com
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