Building on the partnership's success in its
first year, Bulleit brings Diageo's bar and restaurant glass
recycling initiative to its home state.
LOUISVILLE, Ky., April 29,
2024 /PRNewswire/ -- Today, Bulleit Frontier
Whiskey announces the launch of the first phase of the successful
'Don't Trash Glass' program in Kentucky. 'Don't Trash Glass' is a bar,
restaurant and local business glass recycling program in
collaboration with the Glass Packaging Institute and GlassKing
Recovery & Recycling to collect used glass bottles and improve
regional recycling rates.
Don't Trash Glass: Bulleit Distilling Co., Kentucky
As a brand that relies on natural resources to produce quality
whiskeys, Bulleit is dedicated to becoming 'sustainable by design.'
This means pioneering sustainable practices in every facet of the
business to help restore and replenish the resources that go into
its whiskeys. The phase one expansion of 'Don't Trash Glass' into
Bulleit's home state of Kentucky
will further this commitment, especially as Kentucky has one of the lowest glass recycling
rates in the nation, 15%*, well below the overall 31.3% national
average recycling rate in America**.
"At Bulleit, we're always looking for innovative ways to improve
both our production, and whiskey offerings," said Jenika Newsum, Brand Manager at Bulleit. "We owe
the success of the first iteration of 'Don't Trash Glass' in
Chicago to the amazing bars,
restaurants and local business communities who share our common
goal of reducing our environmental impact, and we're thrilled to
bring this program home to Kentucky to make a difference in our local
communities."
The 'Don't Trash Glass' program has collected 2.2 million pounds
of glass in Illinois, and is set
to continue to grow in popularity as it expands through
Kentucky. Local businesses
interested in enrolling in 'Don't Trash Glass' can find more
information here.
"'Don't Trash Glass' is an exciting partnership that has shown a
promising first year of impact to improve regional glass collection
and advance circularity across our customer value chain in the
Chicagoland area," said Jayant
Kairam, Vice President, Society for Diageo North America.
"We believe that working collectively with local businesses and the
hospitality sector will generate lasting solutions that support
communities and advance our sustainable by design goals. It is why
we are extremely excited about expanding our partnership and taking
the program to Kentucky."
Beyond introducing 'Don't Trash Glass' to this key state, since
2019, Diageo has invested nearly $290
million in Kentucky, and
its operations support over 1,700 jobs in the state across the
distribution, retail and hospitality sectors.
To kick off this program, and in celebration of Earth Month,
visitors are encouraged to bring their glass bottles to the Bulleit
Distilling Co. Glass Recycling Center from Wednesdays to Saturdays
from 10:00am to 5:00pm, and on
Sundays from 11:30am to 5:00pm. The
Glass Recycling Center is located at the front entrance of the
Visitor's Center. Participants can take a photo of themselves
recycling their glass bottles and post it to their public Instagram
accounts to be entered to win two general admission tickets to the
Bourbon & Beyond Festival from September
21-22, 2024 in Louisville.
The social media program will run from April
22, 2024 at 12:01am ET, to
June 30, 2024 at 11:59pm ET. You must follow and tag @bulleit and
use the hashtag #BulleitxDontTrashGlassGiveaway to enter***.
Sustainability at Bulleit Frontier Whiskey
Bulleit's dedication to becoming 'sustainable by design'
includes innovating in grain sourcing, production, and packaging.
With the design of its Bulleit American Single Malt, Bulleit
showcases a sustainably-minded evolution of its trademark bottle
with a striking and unique green hue, crafted with post-consumer
recycled glass.
Bulleit also brings its 'sustainable-by-design' commitment to
life in its distilleries. In 2017, Bulleit opened
its state-of-the-art distillery in Shelbyville, KY, with a focus on sustainable
practices, including natural habitat protection, water
conservation, and local ingredient sourcing. Later, in 2021,
Bulleit began production at Diageo's first carbon-neutral
distillery, located in Lebanon,
KY. Designed with sustainability at its core, the distillery
operates using 100% renewable energy, and is built to ensure that
fossil fuels are not used during production. Bulleit also continues
its partnership with nonprofit American Forests to plant and
restore 2.5 million white oak trees by 2026. Replenishing this
natural resource is necessary for the ongoing creation of whiskey
barrels, to age Bulleit Frontier Whiskey.
Recently, the U.S. Department of Energy (DOE) Office of Clean
Energy Demonstrations (OCED) selected Diageo North America to begin
award negotiations of up to $75
million in funds to support the electrification of two
production sites – including the Shelbyville, Kentucky production site, with
the goal of making it carbon neutral by 2026.
Society 2030: Spirit of Progress
'Don't Trash Glass' signifies a larger shift from Diageo to
improve circularity and reduce waste by increasing recycled content
in its packaging. These efforts are key pillars of Diageo's
approach to sustainability, outlined in its ten-year action
plan: 'Society 2030: Spirit of Progress.'
*According to a 2023 "50 States of Recycling" report
**Per U.S. Environmental Protection Agency (EPA)
statistics
***NO PURCHASE NECESSARY. Must be a U.S. resident, 21+ to
enter. DO NOT SHARE PHOTO WITH PERSONS WITH ANYONE UNDER LEGAL
DRINKING AGE. Winner selected at random. Winner's guest must be
21+. Alcohol not part of prize. Subject to Official Rules
available @bulleit via link in bio. {Not sponsored by
Instagram.} Sponsor: Diageo Americas, Inc., New York, NY. Please Drink Responsibly. The
Bulleit Distilling Co., Louisville,
KY
About Bulleit Frontier Whiskey
Bulleit, founded in
1987, is one of the fastest-growing whiskeys in America. The brand
attributes that growth to bartenders and cultural partners who have
adopted it as their own. The Bulleit Frontier Whiskey portfolio is
distilled and aged in the Bulleit family tradition, using a
distinctive high rye recipe, which gives them a bold, spicy, yet
distinctively smooth taste. The award-winning Kentucky whiskey most recently won a Double
Gold medal for Bulleit 10-Year Old and Gold Medals for Bulleit
Bourbon and Bulleit Rye at the 2021 San Francisco World Spirits
Competition. In 2017, Bulleit celebrated its 30th anniversary with
the opening of a new, state-of-the-art distillery located in
Shelbyville, KY. Constructed with
a focus on sustainable practices including natural habitat
protection, water conservation and local ingredient sourcing. In
2019, a Visitor's Centre at the Bulleit Distilling Co. in
Shelbyville opened to share our
modern, technological, and sustainable approach to making great
whiskey. In 2021, Diageo opened its first carbon-neutral whiskey
distillery in Lebanon, KY with
Bulleit being the first and leading brand being produced at the
site. supplementing existing production at the Bulleit Distilling
Co. For more information, visit www.bulleit.com or follow @Bulleit
on Instagram.
About 'Don't Trash Glass'
Don't Trash Glass™ is a
glass bottle and container recycling program for bars, restaurants
and local businesses collected separately from waste and other
recyclables. Founded by Glass King Recycling and Recovery in 2018
in Phoenix, Arizona, the program
has grown thanks to partners with the Glass Packaging Institute,
Glass Recycling Foundation, Diageo along with other companies that
are part of the glass recycling value chain. Learn more at
gpi.org/dont-trash-glass-program.
About Diageo
Diageo is a global leader in beverage
alcohol with an outstanding collection of brands including
Johnnie Walker, Crown Royal, Bulleit
and Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan,
Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange
(NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their
products are sold in more than 180 countries around the world. For
more information about Diageo, their people, brands, and
performance, visit www.diageo.com. Visit Diageo's global
responsible drinking resource, www.DRINKiQ.com, for
information, initiatives, and ways to share best practice.
Follow on Twitter and Instagram for news and information about
Diageo North America: @Diageo_NA.
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SOURCE Bulleit Frontier Whiskey
