Join the Nation's Most Exciting Cocktail
Celebration, September 19 -
29
NEW
YORK, Sept. 16, 2024 /PRNewswire/ -- The
highly anticipated Mr Black Espresso Martini Fest is back for its
third year, inviting cocktail enthusiasts across the country to
embark on a journey of flavor and innovation from September 19th through 29th. This year's festival
promises to be the most exciting yet, with over 250 bars nationwide
showcasing their creativity through an array of Espresso Martini
variations.
The Espresso Martini has surged in cocktail fandom, becoming a
standout in recent years. After breaking into the top ten cocktails
served on-premise in 2022, orders nearly doubled by mid-2023, with
an 11% quarterly growth rate that quickly pushed it up the
rankings, according to NIQ CGA's cocktail tracker. As of
September 2023, the Espresso Martini
experienced a 50% growth over the previous year, officially
unseating the Old Fashioned as the fourth most popular cocktail in
the country. As the Espresso Martini continues its reign as one of
America's favorite modern classics, the Mr Black Espresso Martini
Fest has emerged as the ultimate celebration of this beloved drink.
For ten exhilarating days, mixologists from coast to coast will
push the boundaries of what an Espresso Martini can be, offering a
mix of classic recipes and bold interpretations that are sure to
surprise and delight.
Participants among this year's festival include some of the most
acclaimed bars in New York City
(NY), Los Angeles (CA),
Austin (TX) and Miami (FL), each hand-selected by the Mr Black
team for their dedication to quality and innovation. These venues
will present a stunning range of Espresso Martinis, whether it's a
traditional presentation or an inventive twist, each drink will
showcase the versatility and timeless allure of the Mr Black
Espresso Martini.
Mr Black Cold Brew Coffee Liqueur, renowned for its rich,
authentic coffee flavor and smooth finish, remains at the heart of
this festival. Crafted from specialty-grade Arabica beans, Mr Black
has become the preferred choice for discerning bartenders and
cocktail aficionados. Its notes of dark chocolate and caramel
perfectly complement the robust coffee profile, making it an
essential ingredient in crafting a memorable Espresso Martini.
In addition to the extraordinary cocktails, the festival will
also serve as a platform for bartenders and mixologists to showcase
their skills and creativity. Many participating venues are expected
to offer special events, tastings, and demonstrations throughout
the week, providing attendees with an immersive experience that
goes beyond sipping cocktails. These events offer a unique
opportunity to engage with the artistry behind each drink, allowing
consumers to learn more about the craft of cocktail-making and the
role of premium ingredients like Mr Black.
"We are thrilled to bring back the Mr Black Espresso Martini
Fest for its third year, honoring a cocktail that has become a true
icon in bars all over the world," said Olivia Kupfer, Global Brand Director, Mr Black.
"The festival not only showcases the artistry behind this
celebrated serve, but also brings together some of the industry's
most talented bartenders, giving cocktail enthusiasts the chance to
discover new variations, anchored by the craft and quality of Mr
Black."
The Mr Black Espresso Martini Fest is not just a celebration of
a single cocktail—it's a nationwide-movement, and the
only event of its kind, dedicated entirely to this
serve. With each participating venue bringing something unique to
the table, attendees are encouraged to explore different bars and
discover their new favorite take on the Espresso Martini.
Consumers aged 21 and over are encouraged to mark their
calendars for September 19th through
29th and take part in this unparalleled cocktail experience.
The full list of participating venues, along with details on
special events and offerings, can be found at the Mr Black Espresso
Martini Festival Hub.
Mr Black Cold Brew Coffee Liqueur is available nationwide, with
a suggested retail price of $29.99
for a 750ml bottle. As always, Mr Black reminds all participants to
enjoy responsibly and drink responsibly. For more information,
visit https://www.mrblack.co/us.
ABOUT MR BLACK COLD BREW COFFEE LIQUEUR
Founded in
Australia, Mr Black is a
trailblazer in the world of coffee liqueurs. A first of its kind,
Mr Black employs an entirely cold extraction, and is certified
vegan, kosher, and gluten free. Boasting a bittersweet blend of
Arabica coffees and Australian vodka, Mr Black uses a slow-drip
method that results in a more robust and sweet profile, creating a
liqueur that is bold, complex, balanced, and unapologetically
coffee. This commitment to quality and innovation has made Mr Black
the #1 super-premium and fastest-growing coffee liqueur in the
USA.
ABOUT DIAGEO NA
Diageo is a global leader in beverage
alcohol with an outstanding collection of brands
including Johnnie Walker, Crown Royal, Bulleit
and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One
vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain
Morgan, Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange
(NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their
products are sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and
performance, visit www.diageo.com. Visit Diageo's global
responsible drinking resource, www.DRINKiQ.com, for
information, initiatives, and ways to share best practice. Follow
at Twitter and Instagram for news and information about Diageo
North America: @Diageo_NA
Media Contact:
Jenna Gerbino Kaplan
jgk@thisonepr.com
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SOURCE Diageo
