NEW YORK, Jan. 10, 2022 /PRNewswire/ -- Billie Inc,
the brand taking over the bathroom shelf while championing
womankind, announces today it will launch at Walmart locations
nationwide, the first retail destination for the brand. Billie's
best-selling and award-winning shave products are available today
on Walmart.com and rolling out to over 4,000 US Walmart stores in
February 2022. Walmart customers will
be able to purchase a range of Billie's products, including their
hero product, the Billie Starter Kit, that has received over ten
thousand five-star reviews online, quickly building its reputation
as "the internet's favorite razor", and a new addition to the
product line: Lavender Whipped Shaving Cream.
Billie is a brand that champions womankind, offering better body
products made to simplify the daily routine. Since the launch of
the Billie razor in 2017, the brand has played an integral role in
normalizing the global conversation around body hair and
challenging the societal pressures created towards women through
viral marketing campaigns.
Billie has expanded their portfolio to include daily essentials
including lip balm, dry shampoo and face wipes. As a digital-first
brand, the retail expansion will introduce the products to millions
of new consumers across the country.
"We're thrilled to launch at Walmart," said Georgina Gooley, co-founder of Billie. "Since
day one, our intention has been to create high-quality products at
an accessible price point for all of womankind. Walmart's ability
to bring value and convenience to millions around the country is a
testament to their seamless shopping experience; together we'll be
able to impact everyday routines in a meaningful way."
"Walmart has been ultra-focused on bringing customers the
high-quality products they already use and love to our store
shelves, making it even more convenient for them to shop their
favorite items during their weekly shopping trips," said
Shawn Townzen, merchandising VP for
Personal Care, Walmart. "We're so pleased to be the first retailer
to carry Billie, a brand that is delivering innovative products at
a value for consumers. It's the latest example of our growing
product assortment and we look forward to our customers'
feedback."
For media inquiries, please contact
billie@smallgirlspr.com.
About Billie, Inc.
Billie provides women with quality
shaving supplies and premium body care products designed to make a
daily routine a little more delightful and a lot more affordable.
Our products include 5-blade razors encased in charcoal shave soap
with a magnetic handle and holder, shaving cream, body wash and
body lotion. Billie donates 1% of all revenue to women's causes
around the world. Billie is owned by Edgewell Personal Care Company
(NYSE: EPC). To learn more about Billie and its products, visit
mybillie.com.
About Edgewell Personal Care
Edgewell is a leading
pure-play consumer products company with an attractive, diversified
portfolio of established brand names such as Schick® and Wilkinson
Sword® men's shaving products; Schick® and Billie® women's shaving
products; Edge® and Skintimate® shave preparations; Playtex®,
Stayfree®, Carefree® and o.b.® feminine care products; Banana
Boat®, Hawaiian Tropic®, Bulldog®, Jack Black® and Cremo® sun and
skin care products; and Wet Ones® moist wipes. The Company
has a broad global footprint and operates in more than 50 markets,
including the U.S., Canada,
Mexico, Germany, Japan, the U.K. and Australia, with approximately 6,500 employees
worldwide.
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SOURCE Billie