As a Leading Private Label Shaving Manufacturer,
Edgewell Custom Brands Sharpens its Image to Reflect its
Strong Commitment to Retailers and Disruptors
SHELTON,
Conn., Dec. 12, 2022 /PRNewswire/
-- Edgewell Personal Care Company (NYSE: EPC) announced today
that its Private Label business unit, previously known as
Private Brands Group, is now Edgewell Custom Brands.
With this comes a new, more modern look and a refreshed online
presence. Formerly known as Personna.com, the new website can now
be found at EdgewellCustomBrands.com. This change represents the
evolution of the group to address the distinct and changing needs
of its customers.
With increasing disruption in the shave category, Edgewell
Custom Brands provides its customers with more than just
private label products, but rather a true partnership. As
such, Custom Brands better aligns with the goals and
offerings that customers need. To better serve these customer needs
and goals, Custom Brands is dedicated to operating
sustainably. Edgewell believes in balancing the joy of caring for
yourself with the responsibility of caring for our planet and
everyone who shares it, which is why the group continues to
move away from controversial ingredients in its formulations.
Edgewell Custom Brands prides itself on delivering top
quality products, bolstered by excellent customer service,
unmatched technical support and a steady stream of innovation to
satisfy the changing needs of its customers.
Rob Goodwin, VP of Marketing and
New Product Development at Edgewell Custom Brands stated,
"We're excited to reveal the new look of our group and to launch
our remodeled website. With this, Edgewell Custom Brands'
visual and virtual look and feel will better reflect the
partnership we provide to our customers and display a modern, fresh
take on our unparalleled offerings".
Edgewell Custom Brands is a division of Edgewell Personal
Care and is the leading supplier of private label razors in the
world. It counts brick and mortar as well as direct–to–consumer
retailers amongst its customers. With over 135 years of wet shaving
legacy and a worldwide roster of major retailers and incoming
disruptors alike, it works closely with its partners to provide a
consumer-focused and category-driven perspective on private
brands.
To learn more about Edgewell Custom Brands, visit
EdgewellCustomBrands.com
About Edgewell Personal
Care
Edgewell is a leading pure-play consumer products company with
an attractive, diversified portfolio of established brand names
including Schick® and Wilkinson Sword® men's
shaving products; Schick® and Billie® women's
shaving products; Edge® and Skintimate® shave
preparations; Playtex®, Stayfree®,
Carefree® and o.b.® feminine care products;
Banana Boat® and Hawaiian Tropic® sun care
products; Bulldog®, Jack
Black® and Cremo® grooming products;
Fieldtrip™ skin care products; and Wet
Ones® hygiene products. The Company has a broad
global footprint and operates in more than 50 markets, including
the U.S., Canada, Mexico, Germany, Japan,
the U.K. and Australia, with approximately 6,500
employees worldwide.
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SOURCE Edgewell Personal Care Company