Coca-Cola Gets Lift From Diet Sodas, Price Increases -- Update
30 Octubre 2018 - 8:30AM
Noticias Dow Jones
By Jennifer Maloney and Aisha Al-Muslim
A rebound in demand for diet cola lifted Coca-Cola Co.'s core
soda business in the latest quarter, as consumers turned back to
the zero-calorie drinks they once spurned.
The company's global soda volume grew 2% from the same quarter a
year ago, led by rising demand for Diet Coke and Coke Zero Sugar, a
reformulation of Coke Zero that tastes and looks more like original
Coke, with a red circle on the cans.
"Coke Zero Sugar is on a roll," with sales growth world-wide in
the high-teen percentage points, Chief Executive James Quincey said
in an interview Tuesday.
Diet Coke even eked out gains in the U.S., where its sales
volume had been sliding for more than a decade as consumers turned
to bottled water and flavored seltzer. Low- and no-calorie Sprite
and Fanta also helped boost sales, except in a couple of Central
American countries where the company changed the recipes too
sharply and consumers were unhappy, Mr. Quincey said.
"We've course-corrected" in those markets, he said. "Where we've
gone down in stages in the sugar reduction, we've seen good
consumer acceptance."
The soda giant in January launched four new flavors of Diet
Coke, including Ginger Lime and Zesty Blood Orange, packaged in new
slim cans.
Low single-digit percentage price increases on Coke products in
North America, implemented after the U.S. placed tariffs on Chinese
imports, didn't seem to dampen demand. Organic revenue, which
excludes currency swings, acquisitions and divestitures, increased
6% from a year ago. Sales volume grew 2% from a year earlier.
Coca-Cola replaced Coke Zero with Coke Zero Sugar in the U.S.
last year. The company has been aiming to cut sugar from its
products and diversify beyond soda as more countries implement
taxes on high-calorie beverages to combat rising rates of obesity
and diabetes, and as consumers switch to healthier beverages.
Overall, net revenue for the beverage company dropped 9% to
$8.25 billion, as a result of the refranchising of company-owned
bottling operations. Analysts polled by Refinitiv had expected
revenue of $8.17 billion.
The Atlanta-based company posted a profit for the third quarter
of $1.88 billion, or 44 cents a share, up from $1.45 billion, or 33
cents a share, a year earlier. On an adjusted basis, it earned 58
cents a share, beating the 55 cents a share analysts expected.
For 2018, the company maintained its guidance of at least 4%
growth in organic revenue and comparable adjusted earnings per
share from continuing operations of a 8% to 10% growth versus $1.91
in 2017.
The stock was up 0.6% in morning trading Tuesday. Shares are up
1.9% in the past 12 months.
Write to Jennifer Maloney at jennifer.maloney@wsj.com and Aisha
Al-Muslim at aisha.al-muslim@wsj.com
(END) Dow Jones Newswires
October 30, 2018 10:15 ET (14:15 GMT)
Copyright (c) 2018 Dow Jones & Company, Inc.
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