ALUS receives grant from Coca-Cola to support watershed health in communities across Canada
16 Octubre 2024 - 8:00AM
ALUS, a charitable organization supporting nature-based solutions
in local communities, has announced a $162,500 grant from The
Coca-Cola Company in Canada to bolster community-based efforts
around nature-based solutions for water in the regions in which the
company operates. This funding is critical to helping farmers and
ranchers carry out projects to improve watershed health, supporting
Canadian water systems.
This wetland on a farm in Ontario is part of the ALUS Lambton
community and helps capture and store agricultural runoff, prevents
crop flooding and provides habitat for native species.
(photo : HuffMedia)
“ALUS is thrilled to receive this support from The Coca-Cola
Company,” says Jill Weaver, Director of Partnerships, ALUS.
“Stakeholder engagement and shared governance are central to the
ALUS program. The community-led activities and the network of
farmers and ranchers that benefit from the ALUS program are an
excellent fit with The Coca Cola Company’s approach to initiatives
that help contribute to watershed health.”
The funding will support three ALUS communities where Coca-Cola
operates; ALUS Rocky View, Alberta, ALUS Peel, Ontario, ALUS
Laurentides, Quebec. The funding will help these communities extend
their reach and help continue to provide environmental benefits,
such as clean water, to neighboring municipalities.
“Water is a priority for our company because it is essential to
the communities we serve and helps create the iconic brands we know
and love,” said Avi Yufest, Senior Director of Public Affairs,
Communications, and Sustainability, The Coca-Cola Company in
Canada. “Canada has one of the largest reserves of freshwater in
the world and it’s important we are responsible stewards of this
critical resource. We’re proud to support Canadian farmers that
protect local watersheds through our investment in ALUS.”
Farmers and ranchers participating in ALUS manage nearly 42,000
acres of wetland ecosystems in Canada and the United States. Local
partnership advisory committees (PACs) ensure that local ecological
and economic priorities are of foremost concern during project
implementation. Communities and corporations alike depend on the
health and availability of water resources.
Since 2020, as a non-profit member of the CEO Water Mandate and
the Alliance for Water Stewardship, ALUS has focused on
demonstrating how valuable farmers, ranchers and ALUS Partnership
Advisory Committees are in achieving water replenishment,
restoration and community engagement on water issues.
ALUS is a leader in activating rural communities to address
local environmental challenges. To that end, ALUS and its
communities have undertaken innovative projects to understand the
impacts of community-led, nature-based solutions to watershed
health.
ALUS generates funds from various sources, public and private,
including corporate sustainability practitioners. This funding is
deployed through the organization via non-prescriptive, place-based
governance structure that is accountable and integrated. The
strength of ALUS is in putting communities at the centre of
agri-environmental activity and fostering opportunities for
communication, knowledge transfer and skills development.
About ALUS
ALUS is a charitable organization that envisions a future where
all farmers and ranchers produce ecosystem services from
nature-based solutions alongside food and fibre to help solve the
crises of biodiversity loss and climate change. Through its
turn-key farmer-led, community-delivered program, ALUS supports
more than 430 community leaders across 39 ALUS communities in
helping over 1,700 farmers and ranchers build and actively manage
52,000+ acres of nature-based projects. These projects, like
wetlands, grasslands and tree and shrub plantings, help capture
carbon, keep lakes, rivers and streams clean, provide food and
shelter for wildlife, and better prepare communities for extreme
weather events like flood and drought.
ALUS helps governments, businesses and philanthropic foundations
invest in Nature & Climate Solutions on agricultural land to
generate positive environmental, economic and social outcomes in
the communities where they operate—one acre at a time.
Visit ALUS.ca to learn more.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is a total beverage company
with products sold in more than 200 countries and territories. Our
company’s purpose is to refresh the world and make a difference. We
sell multiple billion-dollar brands across several beverage
categories worldwide. Our portfolio of sparkling soft drink brands
in Canada includes Coca-Cola, Sprite and Fanta. Our water, sports,
coffee and tea brands include Dasani, smartwater, vitaminwater,
Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and
Ayataka. Our juice, value-added dairy and plant-based beverage
brands include Minute Maid, Simply, innocent, Del Valle, fairlife
and AdeS. We’re constantly transforming our portfolio, from
reducing sugar in our drinks to bringing innovative new products to
market. We seek to positively impact people’s lives, communities
and the planet through water replenishment, packaging recycling,
sustainable sourcing practices and carbon emissions reductions
across our value chain. Together with our bottling partners, we
employ more than 700,000 people, helping bring economic opportunity
to local communities worldwide. Learn more at
www.coca-colacompany.com and follow us on Instagram, Facebook and
LinkedIn.
Contact:
Nadine Mercure
Senior Director of Communications, ALUS
media@alus.ca
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