BEIJING, June 24, 2021 /PRNewswire/ -- Kuke Music Holding
Limited (NYSE: KUKE) ("Kuke" or the "Company"), a leading AI-driven
music education company and the largest classical music content
provider in China, today announced
that KUKEY Lessons ("KUKEY"), the Company's exclusive smart piano
educational content, have been included in China's pre-school music education curriculum
and deployed in more than 4,000 kindergartens across China.
Developed proprietarily by Kuke, KUKEY offers highly
professional and inclusive solutions that are capable of
transforming China's music
education through digitalization and AI, improving the overall
efficiency of music education in China, and reducing the associated costs. In
comparison to other music education programs, KUKEY enjoys three
distinct advantages. First, KUKEY has an unparalleled copyrighted
classical music library. By leveraging Kuke's access to more than
900 top-tier record companies, including Naxos, the largest
independent classical music label in the world, KUKEY can
constantly expand and enhance its music content library. Meanwhile,
as a result of Kuke's strategic cooperation with Shanghai Music
Publishing House, KUKEY can also offer its student members an
abundance of digital music sheets.
Second, Kuke is a pioneer in adopting AI, cloud infrastructure,
and the Software-as-a-Service ("SaaS") model in music education
through KUKEY. These advances have allowed Kuke to transform music
courses, which were previously one-on-one, of widely varying
quality, and expensive, into group courses with music education
offerings that are more professional and efficient. Additionally,
through its collaborations with kindergartens, the KUKEY
educational model spares parents from the need to buy a piano and
reduces their overall commuting times. By combining Kuke's
proprietary digital music education content with its intelligent
piano hardware products, KUKEY can capture the performance data of
its students playing pianos as well as the sensory data of their
finger movements, analyze this data on its cloud infrastructure,
and construct personalized recommendations for its students to
improve their skills. Kuke has also developed a SaaS teaching
program and corresponding system for educational administration
management to better serve teachers and students in China.
Third, KUKEY is built on the foundation of Kuke's exclusive
music education value chain. Through Kuke's wholly owned
subsidiary, Beijing Music Festival Culture Communication Co., Ltd
("BMF Culture"), KUKEY offers each of its student members the
opportunity to enter into music talent competitions and thus the
potential to be discovered publicly and pursue a formal music
education and development path. KUKEY's footprints covering the
entire music education industry value chain in China have allowed it to form a closed-loop
ecosystem.
KUKEY's end-to-end curriculum design allows it to integrate
technical skills with foundational knowledge in its music education
offerings, motivating students to take the initiative to study
music on their own. KUKEY provides comprehensive and diversified
music literacy education, inculcates independent thinking and
creativity, and helps develop the next generation of creative
musical talents.
Through its standardized and high-quality offerings, KUKEY is
able to resolve the acute pain points in today's music education,
namely the lack of standardization in both educational content and
teacher assessments, as well as the severe shortage of qualified
teachers. Leveraging its professional music content, AI technology,
and closed-loop music ecosystem, Kuke aims to significantly
increase its music education penetration rate and satisfy the
market demand for music literacy through KUKEY. The Company plans
to deploy its KUKEY Lessons in 10,000 kindergartens by the end of
this year.
He Yu, CEO of Kuke Music,
commented, "We see 'content + AI' as the future of music education,
with classical music as its foundation. Our mission is to improve
the efficiency and increase the penetration of music education. We
aim to achieve these goals by leveraging our expertise and market
leadership in classical music content as well as constantly
improving our KUKEY offerings supported by digitalization and AI.
With KUKEY as the cornerstone of our music learning system, we are
well-positioned to launch additional products and service offerings
in the future and thus enhance our music education ecosystem."
About Kuke Music Holding Limited
Kuke is China's leading
comprehensive music education group encompassing the entire value
chain from content provision to education services. The foundation
of Kuke's extensive classical music content library is its
unparalleled access to more than 900 top-tier record companies
including Naxos, the leading classical music content provider in
the world. Leveraging its market leadership in copyrighted
classical music content in China, Kuke provides highly scalable
classical music licensing and subscription services to over 700
universities, libraries and online music platforms. In addition, it
has hosted BMF, the most renowned music festival in China, for 23
consecutive years. At the same time, Kuke provides consumers with
premium music content, music literacy education, talent
competitions, and public performances through its apps, Kuke Music
and BMF Club. Through KUKEY, the Company's proprietary AI-driven
music education system, Kuke aims to democratize music education
via technological innovation, bring fascinating music content and
professional music techniques to more students, and continuously
improve the efficiency and penetration of music learning. By
integrating music content and education, Kuke is constructing a
unique smart music education ecosystem and providing students with
full life-cycle music programs.
About Naxos
Founded in 1987 by Klaus Heymann,
Naxos Records is the world's leading classical music label as
measured by the number of new recordings it releases and the depth
and breadth of its catalogue. Under the stewardship of Klaus Heymann, Naxos has transformed from a
budget label focusing on standard repertoire into a global music
group comprising a raft of downloading and streaming platforms, an
extensive catalogue of multimedia products, a vast international
logistics network, a recording engineering arm, a publications
division, and a licensing department.
Investor Relations Contact
Kuke Music Holding
Limited
Email: kuke@icrinc.com
Jane.zuo@kuke.com
Phone: +1 (212) 321-0602
View original
content:http://www.prnewswire.com/news-releases/kuke-music-announces-inclusion-of-kukey-lessons-in-chinas-pre-school-music-education-curriculum-301319231.html
SOURCE Kuke Music Holding Limited