CHANHASSEN, Minn., Oct. 10,
2024 /PRNewswire/ -- As pickleball continues its
meteoric rise as the fastest-growing sport in America, Life Time
(NYSE: LTH) is marking World Pickleball Day on October 10 by surpassing more than 750 permanent
courts built at its athletic country clubs across North America, with hundreds more planned and
under development.
"We've embraced the growth of pickleball because it brings
people of all ages and backgrounds together in a healthy and social
way," said RJ Singh, Life Time's Chief Digital Officer and Leader
of Life Time Racquet Sports. "Teaming up with leaders like
Andre Agassi and top players like
Ben and Collin Johns helps us push
the boundaries of what's possible for pickleball at Life Time,
including through our app to provide expert training, livestreamed
events and more. No matter where someone is located, they can
engage with Life Time Pickleball."
Life Time declared in late-2021 that it would become the premier
pickleball destination for members and guests and now has hundreds
of thousands of members participating across its network of
athletic country clubs. From the picturesque courts at Life Time
Rancho San Clemente, Calif. to the new pickleball-focused
destination in Chanhassen, Minn.
featuring indoor and outdoor courts, Life Time offers world-class
locations for players of all levels, along with leagues,
instructors, lessons and its own tournaments. In fact, both the
Professional Pickleball Association (PPA) and Major League
Pickleball (MLP) host tournaments at Life Time.
This fall, the company also entered the realm of pickleball gear
with the introduction of the Ultimate Pickleball, a patent-pending
ball designed to improve play, consistency, and durability. The
ball is now officially for sale on the LT Shop. This is in addition
to its strategic relationships with companies such as JOOLA and
lululemon and adopting DUPR as its rating system.
In addition to its cutting-edge courts and events, Life Time has
made strategic moves in the world of pickleball to continue growing
the sport. Recently, tennis legend Andre
Agassi was named the inaugural chair of the Life Time
Pickleball and Tennis Board. This commitment is further underscored
by teaming up with elite pickleball players Ben and Collin Johns, who earlier this year
launched a series of 70 instructional videos available through the
Life Time Digital app.
Life Time is currently hosting its annual Fall Pickleball
Classic tournaments at more than 100 locations nationwide. These
events offer an exclusive opportunity for players across
communities to compete, connect and improve their game as part of
Life Time's pickleball programming.
According to the 2023 APP Pickleball Participation Report, 48.3
million people have played pickleball at least once in the last
year, with the average age of players now at 34.8 years old,
significantly younger than in previous years. As pickleball
celebrates another year of growth, Life Time remains at the
forefront, offering its mix of luxury clubs, expert programming and
a community for players of all ages and skill levels.
For more information on Life Time Pickleball and to find courts
near you, please visit www.lifetime.life/pickleball. You can also
follow Life Time Pickleball on Instagram:
lifetime.pickleball
For more information about Life Time, visit
www.lifetime.life or follow on social media at Facebook,
Instagram and LinkedIn.
About Life Time
Life Time (NYSE: LTH) empowers people
to live healthy, happy lives through its portfolio of more than 175
athletic country clubs across the United
States and Canada. The
health and wellness pioneer also delivers a range of healthy way of
life programs and information via its complimentary Life Time
Digital app. The Company's healthy living, healthy aging, healthy
entertainment communities and ecosystem serve people 90 days to 90+
years old and is supported by a team of more than 42,000 dedicated
professionals. In addition to delivering the best programs and
experiences through its clubs, Life Time owns and produces nearly
30 of the most iconic athletic events in the country.
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SOURCE Life Time, Inc.