- New ultimate gear membership gives skiers and riders all the
benefits of gear ownership, but with more choice, lower cost and no
hassle
- Limited number of memberships available for the 2024/25
winter season across 12 world-class mountain resorts, including
Vail Mountain, Breckenridge,
Whistler Blackcomb, Park City Mountain and Stowe
- Fast Company names Vail Resorts among World's Most
Innovative Companies in recognition of dedication to ongoing
innovation including My Epic Gear's re-imagination of the gear
experience
BROOMFIELD, Colo., March 19,
2024 /CNW/ -- Today, Vail Resorts launched My
Epic Gear membership sales for the 2024/25 season across 12
North American mountain resorts, including Vail Mountain, Whistler
Blackcomb, Park City Mountain, and more. Available for the whole
family, this membership program reimagines gear ownership and gear
rental, with more choice, lower cost and no hassle.
My Epic Gear memberships unlock access to over 60 of the most
popular and latest ski and snowboard models, with free in-resort
delivery or free daily slopeside pick-up and drop-off. The
entire membership experience, from gear selection to boot fit to
personalized recommendations to delivery, is available at members'
fingertips in the My Epic app. Memberships are limited for the
2024/25 winter season, and available on a first-come, first-served
basis.
"Having the right gear is essential to the experience of every
skier and rider, however, the traditional model of gear ownership
and gear rental has not changed in decades," said Vail Resorts CEO
Kirsten Lynch. "My Epic Gear
reimagines gear ownership and gear rental, providing more choice,
lower cost and no hassle. Travelers no longer have to haul their
equipment cross-country; frequent skiers and riders can try the
latest gear and get different gear for different conditions; and
for kids, their gear grows with them."
My Epic Gear members can:
- Access over 60 of the most popular and latest 2024/25 ski and
snowboard models from 13 leading brands, including Salomon, Burton,
and Rossignol.
- Try a different model of ski or snowboard any day – such as
powder skis – and receive personalized gear recommendations based
upon experience level, conditions, and the latest equipment
choices.
- Select a favorite model of ski or snowboard at the beginning of
a season and, with a 7-day advanced reservation, get that model any
day of the season, fully tuned.
- Include boots with personalized insoles and the latest BOA
performance fit system – or bring their own boots.
- Choose free in-resort delivery or daily slopeside pick-up and
drop-off to spend less time carrying gear and more time on the
mountain.
- Manage the entire gear experience in the My Epic app, from gear
selection to boot fit to delivery.
- Spend less than owning or renting premium gear.
My Epic Gear memberships are available to any guests, adults and
children over 3-years old, for the 2024/25 North American winter
season across 12 mountain resorts: Vail Mountain, Whistler
Blackcomb, Park City Mountain, Beaver
Creek, Breckenridge,
Keystone, Crested Butte, Heavenly, Northstar, Stowe,
Okemo and Mount Snow.
In recognition of the company's continued innovation, Fast
Company today named Vail Resorts one of the World's Most Innovative
Companies of 2024 for "launching a first-of-its-kind ski gear
membership program." This year's list shines a spotlight on
companies that are shaping industry and culture through their
innovations, setting new standards and achieving remarkable
milestones in all sectors of the economy.
Additional Membership Details
Pricing: Adult and child memberships cost $50 for the 2024/25 season and unlock access to a
$55 daily use fee for adults (ages 13
and up) and a $45 daily use fee for
children (ages 3 through 12). Members can choose to bring their own
boots, saving $10 per day off their
daily use fee for adults and $5 per
day for children, provided their boots pass a quick visual
inspection. All members may also add a helmet for $10 per day.
How the Membership Works:
- Join: Purchase a membership in the My Epic app or at
myepicgear.com. Login to set up your member profile within the app
and personalize your experience. Memberships are limited, and
available on a first-come, first-served basis.
- Reserve: Make and modify your gear reservations at your
fingertips in the My Epic app.
- Gear up and go: Get your gear where and when you want it
– delivered in-resort or use daily slopeside pick-up and
drop-off.
Gear Brands: My Epic Gear memberships unlock access to
over 60 of the most popular and latest 2024/25 ski and snowboard
models from 13 leading brands.
- Skis: Atomic, Salomon, K2, Blizzard, Rossignol, Stöckli,
Nordica and Völkl
- Snowboards: Burton Snowboards, Lib Tech, Salomon, Jones
Snowboards, Ride Snowboards and CAPiTA
- Boots: Gear reservations also include boots with
personalized insoles and the latest BOA performance fit system.
Members can also choose to bring their own boots.
A limited number of selected Epic Pass Holders piloted My Epic
Gear at Vail Mountain, Beaver
Creek, Breckenridge and
Keystone during the 2023/24 winter
season.
Epic Passes On Sale for 2024/25 Season
While guests do
not need to be an Epic Pass Holder to become a My Epic Gear member,
Epic Passes for the 2024/25 season are now on sale at the
lowest price of the year and with the most benefits. Launching at
$982 and including 10 Buddy Tickets
and six Ski with a Friend Tickets, the Epic Pass unlocks unlimited,
unrestricted access to the best skiing and riding around the world.
Compare all Epic Pass offerings, including Epic Local Pass, Epic
Day Pass and regional Passes, on the Epic Pass website.
About Vail Resorts, Inc. (NYSE: MTN)
Vail Resorts is a
network of the best destination and close-to-home ski resorts in
the world including Vail Mountain, Breckenridge, Park City Mountain, Whistler
Blackcomb, Stowe, and 32 additional resorts across North America; Andermatt-Sedrun in
Switzerland; and Perisher, Hotham,
and Falls Creek in Australia. We
are passionate about providing an Experience of a Lifetime to our
team members and guests, and our EpicPromise is to reach a zero net
operating footprint by 2030, support our employees and communities,
and broaden engagement in our sport. Our company owns and/or
manages a collection of elegant hotels under the RockResorts brand,
a portfolio of vacation rentals, condominiums and branded hotels
located in close proximity to our mountain destinations, as well as
the Grand Teton Lodge Company in Jackson
Hole, Wyo. Vail Resorts Retail operates more than 250 retail
and rental locations across North
America. Learn more about our company at
www.VailResorts.com, or discover our resorts and pass options at
www.EpicPass.com.
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SOURCE The Vail Corporation