With ON24, WellMed increased engagement with
patients and healthcare professionals by 60%
According to a McKinsey study, 81% of patients prefer to use
digital tools across their healthcare journey. To help healthcare
and insurance providers keep up with patient demands, ON24 (NYSE:
ONTF), a leading sales and marketing platform for digital
engagement, today announced the digital strategy success of
WellMed, a network of doctors, specialists and other medical
professionals. Through the ON24 platform, WellMed achieved a 60%
increase in their patient engagement reach in and virtual
orientation program attendance, while being able to scale their
output by 25% without any more resources.
WellMed, a care provider for over 1 million older adults with
16,000 doctors’ offices in Texas and Florida, faced challenges to
their marketing strategy due to COVID shutdowns, which heavily
relied on in-person events for member enrollment and patient
engagement.
Turning to ON24, a leading enterprise platform for digital
engagement, WellMed successfully delivered engaging and
personalized experiences for patients, from virtual orientations to
content hubs and promotional landing pages. The platform also
allowed the team to capture deep patient insights and integrate
ON24 with Salesforce for automated sharing of engagement data.
“With one platform, we can engage our patients across multiple
touchpoints and automatically push all engagement data directly
into our CRM for easy access for our member enrollment teams,” said
Ariel Daughtry, Digital Platform Manager at WellMed. “The results
speak for themselves, the team has been able to host more
orientations and expand our reach to patients across multiple
locations.”
WellMed's existing patients, prospects, and brokers can now
easily navigate content libraries. The content and materials in
these libraries used to be manually curated and delivered to
patients and prospects, but the process is now automated with ON24.
By adapting to new audience expectations, WellMed not only overcame
challenges posed by the pandemic but emerged with an innovative
engagement strategy, delivering regular orientations, expanding
reach, and setting a new standard for patient interaction and
care.
“Patients want information on their terms when it comes to
channel, content and type. Healthcare marketers need to understand
that this is no longer an option but a critical factor to ensure
success for any of their multichannel marketing initiatives,” said
Callan Young, Chief Marketing Officer, ON24. “WellMed is a
testament to the success organizations can drive by embracing a
digital-first approach for their members.”
To learn more about how ON24 helped transform WellMed’s patient
engagement strategy, read the case study here.
About WellMed
Today, WellMed is a network of doctors, specialists and other
medical professionals that specialize in providing care for more
than 1 million older adults with over 16,000 doctors’ offices in
Texas and Florida. WellMed is a leader in keeping older adults
healthy. We are proud to provide extra support for those with
multiple chronic conditions such as diabetes and heart disease. We
empower patients to live healthier through the support of an entire
medical team that works together to provide the best care possible.
Specialists include cardiology, podiatry, dermatology,
rheumatology, neurology, palliative care, wound care, hospital
medicine and more.
About ON24
ON24 is on a mission to re-imagine how companies engage,
understand and build relationships with their audience in a digital
world. Through our leading sales and marketing platform for digital
engagement, powered by generative AI, businesses use our portfolio
of webinar, virtual event and content experiences to drive
engagement and generate first-party data, delivering revenue growth
across the enterprise – from demand generation to customer success
to partner enablement.
ON24 powers digital engagement for industry-leading customers
worldwide, including 3 of the 5 largest global technology
companies, 3 of the 6 largest US banks, 3 of the 5 largest global
healthcare companies, and 3 of the 5 largest global industrial
manufacturers, enabling organizations to reach millions of
professionals a month for billions of engagement minutes per year
with all the first-party data being captured, generated and
integrated from one place. ON24 is headquartered in San Francisco
with global offices in North America, EMEA, and APAC. For more
information, visit www.ON24.com.
Forward-Looking Statements
This document contains “forward-looking statements” under
applicable securities laws. In some cases, such statements can be
identified by words such as: “expect,” “convert,” “believe,”
“plan,” “future,” “may,” “should,” “will,” and similar references
to future periods. Forward-looking statements include express or
implied statements regarding our ability to achieve our business
strategies, growth, or other future events or conditions. Such
statements are based on our current beliefs, expectations, and
assumptions about future events or conditions, which are subject to
inherent risks and uncertainties, including the risks and
uncertainties discussed in the filings we make from time to time
with the Securities and Exchange Commission. Actual results may
differ materially from those indicated in forward-looking
statements, and you should not place undue reliance on them. All
statements herein are based only on information currently available
to us and speak only as of the date hereof. Except as required by
law, we undertake no obligation to update any such statement.
© 2023 ON24, Inc. All rights reserved. ON24 and the ON24 logo
are trademarks owned by ON24, Inc., and are registered in the
United States Patent and Trademark Office and in other
countries.
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version on businesswire.com: https://www.businesswire.com/news/home/20231205635961/en/
Media: Tessa Barron press@on24.com
Investor: Lauren Sloane, The Blueshirt Group for ON24
investorrelations@on24.com
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