Hudson, the EGOT-winning singer, actress, and
wildlife enthusiast, encourages shoppers to fight grease, save
money, and support International Bird Rescue with a limited-time
offer from Dawn
The Dawn ducklings are waddling off the bottle and right into
Jennifer Hudson’s kitchen. The Dawn ducklings are icons of Dawn’s
tough, yet gentle, grease-fighting power –hatched from wildlife
rescue experts’ discovery that Dawn®, America’s #1 Dish Brand,
effectively removed every drop of oil from vulnerable wildlife. It
became the only brand they trust. After proudly nesting on Dawn’s
bottles for decades, the ducklings are fluffing their feathers and
stepping into the spotlight. They are starring in Dawn’s newest TV
commercial and, in a video released today, are teaming up with
Hudson, acclaimed actress and singer, popular talk-show host, and
wildlife lover, to share how the brand helps save birds in the wild
and eliminates grease quickly to cut time at the sink.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240917401287/en/
Jennifer Hudson partners with the iconic
Dawn ducklings to share a feather-ruffling offer that helps save
money and wildlife. (Photo: Business Wire)
“As a busy working mom, I trust Dawn because it's important for
my cleanup to be as fast and easy as possible,” Hudson said. “The
Dawn ducklings sat by my sink for years, so I was very excited to
welcome them into my home and support their wildlife-saving
efforts.”
The ducklings remind people that if Dawn can effectively clean
every drop of oil off delicate feathers, it can easily handle any
family’s dirtiest dishes. That’s why Hudson is partnering with the
Dawn ducklings to share a feather-ruffling offer to help save money
and wildlife. For a limited time, shoppers and wildlife lovers can
visit www.dawnducks.com to download $1 coupon off Dawn Platinum
EZ-Squeeze and Dawn will donate $1 to the International Bird
Rescue, up to $100,000i.
For more than 45 years, International Bird Rescue, the world’s
leading authority on bird rescue and rehabilitation, has only
trusted Dawn to clean and help save wildlife impacted by oil
spills. International Bird Rescue’s experts independently
discovered Dawn safely removed every drop of grease from delicate
feathers, more gently and effectively than any other cleansers.
“Dawn is a literal lifesaver,” said JD Bergeron, Chief Executive
Officer, International Bird Rescue. “A single drop of oil can be
deadly to wild birds, which is why we rely on Dawn to get the job
done and help save wildlife, like the iconic ducklings you see on
the Dawn bottle.”
“The ducklings have long been powerful symbols of Dawn’s status
as the better grease-getter,” said Guerin McClure, Senior Vice
President, P&G North America Home Care. “We are excited to
watch them spread their wings and share their story with a new
generation.”
Dawn EZ-Squeeze is available at grocery, mass stores nationwide
in a variety of sizes starting at $2.94 MSRP, pricing at the sole
discretion of the retailer. For more information on Dawn,
International Bird Rescue, and their shared commitment to helping
save wildlife, visit www.dawn-dish.com/en-us/dawn-saves-wildlife.
i Purchase of Dawn Platinum does not increase the amount of the
donation.
About Dawn
Dawn, North America's #1 dish soap brand* and a 2022 Fast
Company "Brands That Matter" honoree, has been helping people clean
since 1972. While most people know Dawn as the dish soap that best
cuts grease in the sink, it's also the ultimate secret weapon for
cleaning greasy messes throughout the home and has been trusted by
wildlife rescue experts to help clean birds and marine mammals
impacted by oil pollution for more than 45 years. For more
information about the Dawn family of products, including Dawn
Powerwash™ Dish Spray and Dawn EZ-Squeeze™, and the brand's efforts
to help save wildlife visit www.dawn-dish.com. *Based on Sales.
Nielsen Syndicated LDL Category Total US xAOC $ and Unit Sales past
52 weeks as of July 20, 2024.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
https://www.pg.com for the latest news and information about
P&G and its brands. For other P&G news, visit us at
https://www.pg.com/news.
About International Bird Rescue
International Bird Rescue is a global conservation organization
for birds in a changing world. Since 1971, Bird Rescue has
responded to over 250 oil spills and other wildlife emergencies,
caring for more than 160,000 birds on six continents. With crisis
response centers in San Francisco, Los Angeles, and Anchorage, the
organization specializes in emergency preparedness and response,
day-to-day aquatic bird care, and scientific research. Innovations
are shared worldwide to inspire the next generation of wildlife
specialists. Bird Rescue aims to give a voice to waterbirds through
conservation, advocacy, and wildlife literacy that builds empathy
and encourages action.
For more information, please visit www.birdrescue.org and follow
us on Facebook, Instagram, and Twitter.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240917401287/en/
Andy Sullivan, sullivan.a.4@pg.com, Communications Director,
P&G North America Home Care Jeremy Mullman,
jeremymullman@mbooth.com, Senior Vice President, Media at M
Booth
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