Pennymac Companies Launch ‘Greatness Lives Here’ Brand Campaign Celebrating Home as the Foundation for Achieving Life’s Aspirations
22 Febrero 2022 - 7:30AM
Business Wire
Building Momentum After Launching its Brand
Evolution, Pennymac Companies Debut Milestone-Focused Marketing
Campaign
PennyMac Financial Services, Inc. (NYSE: PFSI) and PennyMac
Mortgage Investment Trust (NYSE: PMT) (collectively “Pennymac” or
“the companies”) today announced the launch of the “Greatness Lives
Here” brand campaign, which empowers Pennymac mortgage homeowners,
clients and business partners to achieve their highest
potential.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20220218005564/en/
“I’m proud to see the new Pennymac campaign come together and
present homeownership as an achievable goal, because home provides
a strong foundation for greatness in life,” said David Spector,
Chairman and Chief Executive Officer at Pennymac. “A home is a
place where families, memories and success are built. At Pennymac,
we have an enduring commitment to our customers and business
partners on their journey of achieving life’s aspirations through
the power of homeownership.”
The essence of this campaign showcases real-life milestones and
everyday achievements that are at the heart of every home. Whether
it’s a family pizza night, a couple celebrating the news they’re
expecting or a father-daughter video game challenge, moments inside
of a home are meaningful, reminding homeowners every time they walk
through the door that, “Greatness Lives Here.”
Today, the campaign launches nationally across television,
digital audio, social media and online advertisements. From
homeowners establishing their roots to corporate partners growing
their businesses, Pennymac’s expertise, strength and resources help
to build a legacy of success and distinction for everyone served by
the companies.
“The core idea behind Pennymac’s brand campaign comes from home
being foundational to who we are,” said Susan Hallock, Chief
Marketing Officer and Managing Director at Pennymac. “Owning a
home is part of an incredible journey that can help people live
their lives to the fullest – however they choose. While the
concepts presented in the ‘Greatness Lives Here’ campaign have
always been an integral part of Pennymac’s DNA, and authentic to
the organization’s roots and culture, it’s exciting to see it come
to life in a way that can reach new audiences across the
country.”
Since its founding in 2008, Pennymac has transformed how the
mortgage industry thinks about homeownership and serviced more than
$1 trillion in loans for over 4 million homeowners. As one of the
only top lenders who originates and makes a permanent capital
investment to service the loans, Pennymac is uniquely positioned to
be a lifetime partner to its customers. In 2021, Pennymac was the
No. 1 correspondent aggregator, the No. 2 overall lender and the
No. 6 wholesale lender in the country.
To learn more about the “Greatness Lives Here” campaign, please
visit: PENNYMAC.COM.
About PennyMac Financial Services, Inc.
PennyMac Financial Services, Inc. is a specialty financial
services firm focused on the production and servicing of U.S.
mortgage loans and the management of investments related to the
U.S. mortgage market. Founded in 2008, the company is recognized as
a leader in the U.S. residential mortgage industry and employs
approximately 6,800 people across the country. In 2021, PennyMac
Financial’s production of newly originated loans totaled $234
billion in unpaid principal balance, making it the second largest
mortgage lender in the nation. As of December 31, 2021, PennyMac
Financial serviced loans totaling $510 billion in unpaid principal
balance, making it a top ten mortgage servicer in the nation.
Additional information about PennyMac Financial Services, Inc. is
available at ir.pennymacfinancial.com.
About PennyMac Mortgage Investment Trust
PennyMac Mortgage Investment Trust is a mortgage real estate
investment trust (REIT) that invests primarily in residential
mortgage loans and mortgage-related assets. PMT is externally
managed by PNMAC Capital Management, LLC, a wholly-owned subsidiary
of PennyMac Financial Services, Inc. (NYSE: PFSI). Additional
information about PennyMac Mortgage Investment Trust is available
at www.PennyMac-REIT.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220218005564/en/
Media Kristyn Clark kristyn.clark@pennymac.com (805)
395-9943
Investors Kevin Chamberlain Isaac Garden
PFSI_IR@pennymac.com investorrelations@pennymac.com (818)
224-7028
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