Barbara Muckermann Steps Down to Pursue Other
Opportunities
MIAMI, April 12,
2024 /CNW/ -- Today, Royal Caribbean Group
(NYSE: RCL) announced that Barbara Muckermann will depart
Royal Caribbean Group after 14 years with Silversea to pursue other
opportunities, and effective today, Bert
Hernandez will succeed her as president of Silversea.
"I have had the pleasure of working with Barbara since 2018 when
Silversea joined Royal Caribbean Group, first in her role as chief
marketing and commercial officer and later as brand president,"
said Jason Liberty, president and CEO, Royal Caribbean Group.
"Barbara has helped position Silversea as the world's top
ultra-luxury and expedition cruise line, and the brand further
solidified its leadership with the official inauguration of
Silver Nova earlier this year, a ship hailed as ushering in
a new era of luxury at sea."
"I would also like to congratulate Bert on his appointment as
the next brand president of Silversea," Liberty added. "With deep
industry knowledge, experience in markets around the world, and
past leadership of a luxury cruise line, I know Bert is well
positioned to chart a smart course for Silversea's continued growth
and success. At Royal Caribbean Group, we are committed to
delivering the very best experiences in the ultra-luxury and
expedition space, and I am confident in Bert's ability to find
opportunities to take the brand to the next level."
Most recently serving as senior vice president,
international, Bert has been with the Royal Caribbean Group
for the past 20 years and brings to the role tremendous commercial
and operational experience. In his current role, Bert works with
his team to further position Royal Caribbean International as
the vacation brand of choice, across a wide range of travel
preferences in more than 80 countries. He also served as president
of China operations for Royal
Caribbean International, where he built the brand into China's leading cruise line. Notably, he was
chief operating officer for the Group's former luxury cruise line,
Azamara, delivering the line's most profitable year while it was
part of the Royal Caribbean family of brands.
"I have long admired the wonderful brand that Barbara and team
have built over 30 years and respect how they have been driven to
create the most unique and memorable experiences in travel," said
Bert Hernandez. "The opportunity to
lead and grow such a beloved brand is a great honor, and I couldn't
be more excited to work with the experienced Silversea leadership
team. The future of the brand has never been brighter as we
continue the tradition of delivering best-in class experiences with
the arrival of Silver Ray later this year."
For more information on Royal Caribbean Group's executive
leadership, please
visit https://www.royalcaribbeangroup.com/about/.
About Royal Caribbean Group
Royal Caribbean Group (NYSE: RCL) is one of the leading cruise
companies in the world with a global fleet of 65 ships traveling to
approximately 1,000 destinations around the world. Royal Caribbean
Group is the owner and operator of three award winning cruise
brands: Royal Caribbean International, Celebrity Cruises, and
Silversea Cruises and it is also a 50% owner of a joint venture
that operates TUI Cruises and Hapag-Lloyd Cruises. Together, the
brands have an additional 8 ships on order as of December 31,
2023.
About Silversea
Silversea is recognized as an
innovator in the ultra-luxury cruise industry, offering guests
large-ship amenities aboard its intimate, all-suite vessels: Silver
Nova®, Silver Dawn℠, Silver Shadow®, Silver Whisper®, Silver
Spirit®, Silver Muse®, and Silver Moon℠ – all designed to offer an
atmosphere of conviviality and casual elegance. With the inclusion
of the expedition ships Silver Endeavour℠, Silver Origin®, Silver
Wind®, and Silver Cloud®, Silversea's itineraries encompass
all seven continents and feature worldwide luxury cruises to the
Mediterranean, the Caribbean, the
Galápagos, both Polar Regions, and hundreds of fascinating
destinations in between. Silversea is also looking
forward to the launch of the ultra-luxury new Nova-class ship,
Silver Ray℠. Silversea is one of five cruise brands owned
by global cruise company Royal Caribbean Group. (NYSE: RCL)
For more information, visit www.Silversea.com.
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SOURCE Royal Caribbean Group