With over two decades of proven proptech and
multifamily experience, Cariola will oversee SmartRent’s revenue
operations and business expansion initiatives
SmartRent, Inc. (NYSE: SMRT) (“SmartRent” or the “Company”), a
leading provider of smart communities solutions and smart
operations solutions for the rental housing industry, today
announced Natalie Cariola is joining the Company as its Chief
Revenue Officer (“CRO”), effective September 30. Cariola will be a
member of the recently formed Management Committee, which reports
to SmartRent’s Chairman of the Board, John Dorman.
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As Chief Revenue Officer, Natalie Cariola
will lead the SmartRent revenue organization, overseeing the sales
and account management teams. With more than two decades of
experience driving sales and business expansion in rental housing
and proptech, she will focus on expanding market share and
strengthening existing customer relationships. (Photo: Business
Wire)
As CRO, Cariola will lead the SmartRent revenue organization,
overseeing the sales and account management teams. With more than
two decades of experience driving sales and business expansion in
rental housing and proptech, she will focus on expanding market
share and strengthening existing customer relationships.
“We are thrilled to welcome Natalie to the leadership team as
SmartRent’s CRO. She brings a proven track record of growing
revenue at scale, expanding SaaS revenue, driving client success
and building high-performing teams,” said Dorman. “We are confident
that Natalie’s unique skill set and sharp strategic mind will help
us enhance customer experience while capitalizing on our
significant growth potential. Her understanding of the challenges
and opportunities in rental housing will be key to shaping and
expanding SmartRent’s industry footprint and impact as we continue
to deliver convenience and efficiency to operators, their teams and
residents.”
Cariola’s extensive multifamily career spans sales and strategic
organizational leadership for early-stage ventures and established
technology firms. Most recently, Cariola served as president of
Stake, a financial technology firm offering cashback and banking
services to renters. Prior to Stake, she spent six years at Zumper,
the largest privately held rental marketplace in North America,
including serving as the chief sales officer, where she led
significant revenue growth and built the company’s sales, customer
success, sales enablement and sales development functions.
Previously, Cariola worked with Compass, helping to launch its
Southern California operation, and spent a decade at ForRent.com
(acquired by CoStar) in various sales leadership roles.
In addition, Cariola actively participates in moving the
multifamily industry forward, serving on advisory boards for
several leading proptech organizations including WithMe, Inc.,
Nurture Boss and Women in PropTech, the leading global industry
group for professionals with an interest in innovation and the
future of real estate. She holds an MBA from UCLA’s Anderson School
of Management with a focus in real estate finance and
entrepreneurship.
“I have long admired SmartRent for its market-leading solutions,
purpose-built products and innovative services that provide
significant value to customers and their residents,” said Cariola.
“I look forward to working with the incredible team at SmartRent to
build on its strong foundation of quality solutions and strong
customer loyalty to capture the many opportunities we have in front
of us.”
About SmartRent
Founded in 2017, SmartRent, Inc. (NYSE: SMRT) is a leading
provider of smart communities solutions and smart operations
solutions to the rental housing industry. SmartRent’s end-to-end
enterprise ecosystem powers smarter living and working in rental
housing by automating operations, protecting assets, reducing
energy consumption, enhancing the resident experience and more. The
company’s differentiators - purpose-built software and hardware,
and end-to-end implementation and support - create an exceptional
experience, with 15 of the top 20 multifamily operators and
millions of users leveraging SMRT solutions daily. For more
information, please visit smartrent.com.
Forward-Looking Statements
This press release contains forward-looking statements which
address the Company's expected future business and financial
performance, expansion of our Community WiFI offering, expected
benefits from stock repurchase program, and other future events.
Forward-looking statements may contain words such as "goal,"
"target," "future," "estimate," "expect," "anticipate," "intend,"
"plan," "believe," "seek," "project," "may," "should," "will" or
similar expressions. Examples of forward-looking statements
include, among others, statements regarding the expected financial
results, product portfolio enhancements, expansion plans and
opportunities and earnings guidance related to financial and
operational metrics. Forward-looking statements involve risks and
uncertainties that could cause actual results to differ materially
from those currently anticipated. Some of the factors that could
cause actual results to differ materially from those expressed or
implied by the forward-looking statements include, among other
things, our ability to: (1) accelerate adoption of our products and
services; (2) anticipate the uncertainties inherent in the
development of new business lines and business strategies; (3)
manage risks associated with our third-party suppliers and
manufacturers and partners for our products; (4) manage risks
associated with adverse macroeconomic conditions, including
inflation, slower growth or recession, barriers to trade, changes
to fiscal and monetary policy, tighter credit, higher interest
rates, high unemployment, and currency fluctuations; (5) attract,
train, and retain effective officers, key employees and directors;
(6) develop, design, manufacture, and sell products and services
that are differentiated from those of competitors; (7) realize the
benefits expected from our acquisitions; (8) acquire or make
investments in other businesses, patents, technologies, products or
services to grow the business; (9) successfully pursue, defend,
resolve or anticipate the outcome of pending or future litigation
matters; (10) comply with laws and regulations applicable to our
business, including privacy regulations; (11) realize the benefits
expected from our stock repurchase program; and (12) maintain key
strategic relationships with partners and distributors. The
forward-looking statements herein represent the judgment of the
Company, as of the date of this release, and SmartRent disclaims
any intent or obligation to update forward-looking statements. This
press release should be read in conjunction with the information
included in the Company's other press releases, reports and other
filings with the SEC. Understanding the information contained in
these filings is important in order to fully understand the
Company's reported financial results and our business outlook for
future periods.
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Investor Contact Kelly Reisdorf Head of Investor
Relations investors@smartrent.com
Media Contact Amanda Chavez Senior Director, Corporate
Communications media@smartrent.com
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