NEW
YORK, April 23, 2024 /PRNewswire/
-- automotiveMastermind, the automotive industry's trusted
data and technology provider, will integrate its Mastermind
technology with Tekion, innovator of the first and fastest
cloud-native automotive retail SaaS platform, Automotive Retail
Cloud (ARC).
This integration heightens the ability of Mastermind to predict
in-market buying behavior and drive engagement by automatically
sharing customer information from Tekion to Mastermind.
"Mastermind's latest integration syncs customer information from
Tekion to unlock more powerful predictions and real-time insights
that dealers can use to drive sales," said Aaron Baldwin, chief product officer at
automotiveMastermind. "As we continue to integrate Mastermind with
high-profile industry leaders like Tekion, we can offer even
greater capabilities to our dealer partners, allowing them to
harness the full power of its technology."
Through this partnership, dealers and their authorized business
partners such as OEMs and agencies can access Mastermind and Tekion
cloud data in real-time via Tekion's Automotive Partner Cloud
(APC) platform, enabling faster and easier data sharing and
business critical workflows than ever before.
"For decades, dealers have not been able to leverage the full
power of their own data because they simply couldn't access it
easily or economically," said Amit
Maheshwari, executive vice president of business development
at Tekion. "Our partnership with automotiveMastermind enables
dealers to access their own data from one system securely, so that
they can work more efficiently while providing best-in-class
experiences to their customers. This is another win in our quest in
creating an open automotive retail ecosystem."
This new integration adds the following capabilities to the
Mastermind platform:
- Improved automatic data syncing: This feature syncs
Dealer Management System (DMS) sales data, service appointments and
inventory data together in one space to increase efficiency. It
also improves retention by ensuring dealers can focus on tasks with
a significant business impact rather than manually sending
files.
- Increased service-to-sales capabilities: This enables
real-time service arrival notifications and appointment emails that
inform dealers when a loyalty customer or a service-to-sales
prospect is visiting the service drive.
- Heightened data security: A secure API connection
improves a dealer's ability to protect and store sensitive customer
data shared between Mastermind and Automotive Retail Cloud.
To learn more, visit automotiveMastermind.com.
About automotiveMastermind
Founded in 2012, automotiveMastermind®, part of
S&P Global Mobility, is the automotive industry's
trusted data and technology provider, driving value through
actionable intelligence and personalized experiences. The
company's proprietary Mastermind solution uses the power of
predictive analytics to enable retailers to connect with buyers and
deliver an exceptional purchasing experience. Through a
combination of behavioral predictive analytics, targeted marketing
outreach and expert consulting, Mastermind empowers dealers and
OEMs to deliver automotive retail sales by seamlessly blending data
and intelligence with personalized insights.
automotiveMastermind is headquartered in New York City. For more information,
visit automotiveMastermind.com.
About S&P Global Mobility
S&P Global Mobility is a division of
S&P Global (NYSE: SPGI).
S&P Global is the world's foremost provider of
credit ratings, benchmarks, analytics and workflow solutions in the
global capital, commodity and automotive markets.
About Tekion
Positively disrupting an industry
that has not seen disruption in over 50 years, Tekion
has challenged the paradigm with the first and fastest
cloud-native automotive platform that includes the revolutionary
Automotive Retail Cloud (ARC) for retailers, Automotive Enterprise
Cloud (AEC) for manufacturers and other large
automotive enterprises and Automotive Partner Cloud
(APC) for technology and industry partners.
Tekion connects the entire spectrum of the automotive retail
ecosystem through one seamless platform. The transformative
platform uses cutting-edge technology, big data, machine learning,
and AI to seamlessly bring together OEMs, retailers/dealers and
consumers. With its highly configurable integration and greater
customer engagement capabilities, Tekion is enabling
the best automotive retail experiences ever. Founded in the Silicon
Valley, Tekion employs over 2,500 innovators globally.
For more information, visit www.tekion.com.
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SOURCE automotiveMastermind