Uncontained campaign will drive awareness for
over 1,000 anticipated new products
The Container Store Group, Inc. (the “Company”), the leading
specialty retailer of organizing solutions, custom spaces, and
in-home services, today announced its latest brand campaign,
Uncontained, to support its expansion into strategic growth
categories such as on-the-go, dining, entertaining, home décor and
textiles, with an anticipated 1,000 new products throughout the
Company’s fiscal year ending March 30, 2024. These new products and
solutions enhance the customers’ shopping journey and complement
the retailer’s core offering of organizing solutions and custom
spaces.
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Expanded bath assortment includes
products from The Citizenry and Heales Apothecary. (Photo: Business
Wire)
Key brands are being spotlighted this fall as part of the
Uncontained brand campaign launch, and for many of them, it is the
first time for their products to be sold in brick-and-mortar stores
nationwide. Customers will discover sustainable, magnetic travel
Capsules from Cadence, bath essentials like organic cotton towels
and robes, and hinoki wood accent furniture from socially conscious
home goods company, The Citizenry, kitchen knives and prep
essentials from eco-conscious kitchenware brand, Material, elegant
crystal glassware and barware from home entertaining brand,
Fortessa, aesthetically pleasing professional-grade coffee gear
from Fellow, and natural skincare essentials from Australia-based
Heales Apothecary. These brands and more are intended to elevate
and transform customers’ everyday lives alongside the Company’s
core offering.
“We are thrilled to bring innovative, sought-after brands to The
Container Store that we believe will positively impact our
customers’ everyday lives,” said The Container Store Chief
Merchandising Officer, Stacey Shively. “Considering evolving
customer needs, our merchant team evaluated our entire assortment,
identified key growth categories that complement the organizing
solutions and custom spaces customers are already coming to us for,
and have curated an unmatched assortment. We began infusing newness
in growth categories with home fragrances and sustainable cleaning
last year, and have continued to expand this focus with
back-to-college and on-the-go which launched in June. Sales in
these specified categories not only exceeded our expectations at
launch, but also brought in new customers to shop with us.”
In addition to new product categories and brand introductions
across The Container Store’s general merchandise assortment,
Uncontained will support the ongoing innovation of the premium
Container Store Custom Spaces offering. With on-trend finishes,
hardware and unique features – like smart-home compatible lighting
– a custom space designed specifically for one's needs is the
ultimate way to transform and elevate their every day.
“The Uncontained campaign is a simple, light-hearted play on how
consumers traditionally think about The Container Store, for
containing things, but we offer much more,” said Chief Marketing
Officer of The Container Store, Melissa Collins. “Our objective
with the campaign is to drive awareness among current and new
customers that we have new, innovative solutions for the whole home
that complement why they are already shopping with us. We are
staying true to our purpose to transform lives through the power of
organization, and these products only enhance it.”
Uncontained will appear across all key customer touchpoints
including owned channels, in-store, direct mail, on digital
properties such as containerstore.com, email, SMS, The Container
Store App, social media, and Brand Ambassadors and Influencer
channels. The evergreen campaign will continue to support new
product introductions across the company’s general merchandise and
Custom Spaces offerings including the upcoming holiday season and
new year.
The Container Store has also transformed one of its Dallas-Fort
Worth locations into a concept store to test visual merchandising
strategies that bring new and existing brands to life in unique
ways. For example, while all stores will offer a collection of
products from The Citizenry, the Plano store will exclusively
feature an expanded 650 square-foot shop-in-shop. The space will
showcase an expansive assortment of mix-and-match stonewashed linen
and organic cotton bedding, pillows, baskets and décor, on display
for the first time outside of The Citizenry’s New York Flagship
store. A Container Store Custom Spaces Preston wall-bed will
further bring the brand's award-winning bedding and signature style
to life.
About The Container Store
The Container Store Group, Inc. (NYSE: TCS) is the nation’s
leading specialty retailer of organizing solutions, custom spaces,
and in-home services – a concept they originated in 1978. Today,
with locations nationwide, the retailer offers more than 10,000
products designed to transform lives through the power of
organization.
Visit www.containerstore.com for more information about
products, store locations, services offered and real-life
inspiration.
Follow The Container Store on Facebook, Twitter, Instagram,
TikTok, YouTube, Pinterest and LinkedIn.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20230906335210/en/
Investors: ICR, Inc. Farah Soi/Caitlin Churchill, 203-682-8200
Farah.Soi@icrinc.com Caitlin.Churchill@icrinc.com
Media: The Container Store Group, Inc. Katelyn Clinton,
972-538-6000 publicrelations@containerstore.com
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