SECAUCUS, N.J., Sept. 3, 2019 /PRNewswire/ -- The Vitamin
Shoppe (NYSE: VSI), an omni-channel specialty retailer of
nutritional products, announced today the launch of Only Me™, a
personalized online assessment that delivers a custom assortment of
vitamins and supplements to participating subscribers each month.
The new subscription service from The Vitamin Shoppe provides
customers with a unique wellness regimen tailored to their
individual health and lifestyle needs, while offering trusted,
high-quality products from The Vitamin Shoppe.
Designed by medical experts, Only Me utilizes a detailed
questionnaire about current health status and daily routines to
curate a wellness plan for each individual. Once the assessment is
complete, customers can expect a uniquely sourced daily regimen,
providing them with vitamins and supplements essential to their
foundational health. Each plan is individually tailored to also
include support for brain, mood, energy, sleep, immunity,
digestive, aging, gender and maternal need states.
The Only Me personalized experience can be accessed at
vitaminshoppe.com/onlyme and customers can also sign up at
their local The Vitamin Shoppe store.
Sharon Leite, Chief Executive
Officer of The Vitamin Shoppe, said, "At The Vitamin Shoppe, we
understand that wellness is not one-size-fits-all, and that our
customers are looking for custom solutions to meet their own unique
health and wellness goals. With the launch of Only Me, we are
encouraging customers to take time for self-care and prioritize
their health, with the ease and convenience of a personalized
delivery service – so they can become their best selves, however
they define it."
Only Me bundles together vitamin and supplement formulas in
personalized daily packs, designed to work together to help
individuals reach their wellness goals. Each pack is individually
tailored from a library of 37 supplements, each carefully
formulated by The Vitamin Shoppe. Quality-assured formulas are a
signature of Only Me, as The Vitamin Shoppe's proprietary brands
are put through 320 rigorous quality assurance steps, and
ingredient purity and potency are verified by independent,
third-party labs. All products from The Vitamin Shoppe family of
brands meet or exceed industry quality standards.
The personalized subscription service is priced starting at
$20 per month, with individual plan
prices based upon the total recommended products and dosages. For
users with specific health and wellness goals in mind, pre-packaged
daily Quick Packs are also available for purchase, such as Sleep,
Pre-natal, Beauty and Foundation.
Only Me provides users with access to The Vitamin Shoppe's
growing team of certified nutritionists, who serve as an ongoing
resource for customers and are available for one-on-one coaching
and consultations, via live video chat, phone, or in-store
consultations in select markets.
The Vitamin Shoppe's nutritionists are part of the Free
Nutrition Coaching from Healthy Awards® program, which will be
available to all Healthy Awards members beginning Sept. 3. The program offers personalized,
45-minute consultations for Silver and Gold members and 30-minute
consultations for Bronze members with a nutrition coach by live
video chat, phone, or in-store visit. The virtual sessions include
individual nutrition and supplement recommendations, and customized
health guides tailored to your lifestyle, in addition to other
benefits.
"We want our customers to feel supported on every step of their
health and wellness journey," said Ms. Leite. "That's why we
enlisted some of the top nutrition professionals in the field,
including registered dieticians, clinical nutritionists and
wellness coaches, to provide our Only Me and Healthy Awards
customers with access to expert knowledge that can empower them to
achieve their goals. We are excited to give our customers a highly
personalized experience, complete with trusted expertise that they
can rely on."
Dr. Melina Jampolis, a
Board-Certified Physician Nutrition Specialist, and Dr.
Taylor Wallace, an American Food
Science and Nutrition Expert, serve on the scientific advisory
panel of Only Me. These advisors will incorporate new studies and
the most up-to-date scientific information into the Only Me
personalization algorithms to best serve customers' needs, as
medical science evolves.
As part of The Vitamin Shoppe's 12-year philanthropic
partnership with Vitamin Angels, the Company will donate
$1 for every completed Only Me
subscription to the organization. Vitamin Angels provides vitamins
to mothers and children under five at risk of malnutrition in over
70 countries around the world, reducing preventable illness,
blindness and death. Since 2007, The Vitamin Shoppe has contributed
$12.7 million to help support these
lifesaving efforts, reaching over 50 million people across the U.S.
and globally.
About the Vitamin Shoppe, Inc. (NYSE: VSI)
The Vitamin Shoppe® is an omni-channel specialty retailer and
wellness lifestyle Company with the mission of providing customers
with the most trusted products, guidance, and services to help them
become their best selves, however they define it. Based in
Secaucus, New Jersey, the Company
offers a comprehensive assortment of nutritional solutions,
including vitamins, minerals, specialty supplements, herbs, sports
nutrition, homeopathic remedies, green living products, and natural
beauty aids. In addition to carrying products from approximately
700 national brands, The Vitamin Shoppe offers products from its
proprietary brands within its owned and wholesale channels,
including: The Vitamin Shoppe®, BodyTech®,
BodyTech Elite®, True Athlete®,
plnt® and ProBioCare®. The Company conducts
business through more than 750 company-operated retail stores under
The Vitamin Shoppe and Super Supplements banners, and via its
website,www.vitaminshoppe.com.
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SOURCE The Vitamin Shoppe