NEW YORK, Oct. 3, 2018 /PRNewswire/ -- The Knot, a
leading digital wedding planning brand, today announced that Veri
by The Knot, the $100,
five-star-rated photo-sharing app, is now available for free as The
Guest app and offered within The Knot's suite of free wedding
planning tools. The Guest (available for free on iOS and Android)
is the premier photo and video-sharing mobile app for weddings and
events, and will automatically share images from users' built-in
cameras without even opening the app—no need to hashtag or manually
upload photos. Compared to a wedding hashtag on Instagram that only
receives an average of 22 photos uploaded by guests*, couples using
The Guest app receive an average of 870 photos and videos per
wedding from their wedding guests, in addition to the professional
photos and videos captured by hired professionals.
Weddings are increasingly becoming multiday affairs, with more
than half (55%) of all wedding guests attending at least one other
wedding-related event outside of the ceremony and reception**.
Wedding guests are eager to be a part of these big moments in their
loved ones' lives, and they want to share their unique perspective
from the celebrations through photos. Couples view these guest
photos as complementary to the professional photos they receive
from a photographer, who plays a critical and irreplaceable role in
capturing a couple's wedding.
As a leading photo-sharing app, The Guest (formerly Veri) has
captured 5.76 million photos and videos. Since Veri was acquired by
The Knot in September 2017, app
downloads have increased 126% and the number of photos and videos
shared has increased 111%, year over year.
"We loved using this app for our wedding! My husband and I love
it because we were able to see photos from our wedding on the way
to our honeymoon," said The Guest user, Christine Q. "Our guests
loved being able to share photos easily with one another, without
having to text or email. We also had a few family members unable to
attend our wedding due to medical reasons, and they were able to
join our event and see photos from our wedding in real time from
our guests."
"It's our mission to make every aspect of wedding planning and
the celebration as joyful as possible for couples, from booking
their wedding professionals to collecting all the wedding day
photos from their guests," said Zohar Yardeni, Executive Vice
President, Product, XO Group Inc. "We're extremely excited to offer
this valuable photo-sharing app for free and add it to The Knot's
existing suite of free wedding planning tools like the guest list
manager, registry creation and manager, vendor marketplace,
checklist, budgeter, wedding day timeline and more. We are the
first wedding brand to create a product for wedding guests,
providing them the ability to be more involved and share their
story of the celebration. An amazing guest experience is central to
the wedding experience, and The Guest app will soon be an
indispensable part of that experience."
"The Guest app is pure brilliance! So many of my couples have
asked me how they can collect and save their guests' photos from
their wedding—I'm so excited to share this app with them!" said
Marlies Hartmann, photographer, M.
Hart Photography. "Now they can seamlessly and automatically get
their guests' photos without having to bug them or search through a
bunch of social media platforms."
To celebrate this exciting launch, The Guest is giving away
$10,000 to one lucky couple. To
enter, couples hosting an event—a wedding, bridal shower,
bachelorette weekend, rehearsal dinner or more—must download The
Guest (on iOS or Android), create their event in the app, and
invite 10 or more guests to join their event on the app. For every
10 guests that download the app and join their event, the couple
receives an entry to the sweepstakes. Full sweepstakes rules are
available online here.
*Based on internal research
**Source: The Knot 2018
Wedding Guest Study
About XO Group Inc.
XO Group Inc.'s (NYSE: XOXO)
mission is to help people navigate and truly enjoy life's biggest
moments together. Our multi-platform brands guide couples through
transformative life stages: getting married with The Knot, having a
healthy and supportive marriage with Lasting, having a baby with
The Bump, and bringing important celebrations to life with
entertainment vendors from GigMasters. The Company is publicly
listed on the New York Stock Exchange and is headquartered in
New York City.
About The Knot
The Knot is the nation's leading
multiplatform wedding resource offering a seamless, all-in-one
planning experience—from finding inspiration and local vendors to
creating and managing all guest experiences, wedding registries and
more. The trusted brand reaches a majority of engaged couples in
the US through the #1 wedding planning website TheKnot.com and #1
iOS and Android mobile app The Knot Wedding Planner, The Knot
national and local wedding magazines, and The Knot book series.
Since its inception, The Knot has inspired approximately 25 million
couples to plan a wedding that's uniquely them. The Knot is the
flagship brand of XO Group Inc., which helps couples navigate and
enjoy life's biggest moments—from getting married to moving in
together and having a baby. Visit The Knot online at TheKnot.com
and follow on social media: Facebook.com/TheKnot and @TheKnot on
Twitter, Pinterest and Instagram.
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SOURCE The Knot