Leading Wedding Planning Brand The Knot Joins
Effort to End Child Marriage by 2030 and Brings Together Wedding
Industry to Support the Cause
The Knot, a leading digital wedding planning brand, hosts its
8th Annual The Knot Gala tonight in celebration of the
professionals that make the wedding industry possible. Hosted
annually at the historic New York Public Library to round out New
York Bridal Fashion Week, the event itself gathers the wedding
industry’s top professionals from across the country, and is
planned and designed by top industry planner Amy Shey Jacobs of
Chandelier Events. The Knot Gala 2018, unlike previous years, also
marks the kickoff of an important initiative in the brand’s 22-year
history: Tonight, The Knot is joining forces with VOW and bringing
the wedding industry together to collectively support the mission
to end child marriage by 2030.
“We believe your wedding day should be one of the happiest days
of your life. Who you marry and how you marry is a personal choice,
and we empower couples to always create their weddings in a way
that is special and personal for them. I’m excited to celebrate The
Knot Gala this year with the theme of Love Can Change the World. It
reminds us that not only does this talented industry pull off
incredibly inspiring, personalized weddings for each of the nearly
2 million couples who get married every year, but that the work
they do is in the name of love,” said Dhanusha Sivajee, Chief
Marketing Officer, The Knot/XO Group Inc. “As an industry, we have
the chance to make a real global impact, beyond the individual
impact we make on couples. Every year, 1.8 million couples get
married in the US and the wedding industry helps them celebrate
this joyful milestone. But each year, there are also 12 million
girls who are married against their will before they reach 18.
Their experience is much different. Child marriage is not a
decision a girl gets to make. It is decided for her and takes away
her right to choose if, when and how she wants to get married.
Child marriage is an issue that happens not only outside the U.S.,
but right here in our own backyard, and there’s little to no
awareness about it. As the leading wedding planning brand among
couples and wedding pros, our team at The Knot has the largest
platform, and with that, also the right opportunity to spread
awareness and make real change on this important global issue.
We’re excited to join VOW in rallying the wedding industry to
support the mission to end child marriage by 2030.”
Statistically speaking, those 12 million girls who are married
before the age of 18 annually translates to one girl being forced
to marry against her will every three seconds, endangering her
personal development and well-being. Child marriage happens around
the world—even in the US—cutting across countries, cultures,
religions and ethnicities. It undermines efforts to reduce global
poverty and champion gender equality. To help put an end to this
worldwide issue and human rights violation, The Knot is joining
forces with VOW, an initiative empowering couples, companies, the
media and the public to become partners in creating a world without
child marriage.
"Earlier today we launched VOW to end child marriage, a global
problem that has been too long ignored," said Mabel van Oranje,
founder and chair of Girls Not Brides: The Global Partnership to
End Child Marriage. "Our initiative taps the reach and economic
power of the wedding industry to strengthen the global movement to
end child marriage. By partnering with leading brands like The
Knot, we will be able to fund high impact programs at the local
level to create brighter futures for girls worldwide. Every year,
millions of couples celebrate their love by getting married and
millions of their family and friends celebrate with them. What if
we could share this love to do something bigger?”
The Knot will support VOW’s mission through ongoing awareness
and promotion on its industry-leading social media platforms,
website and in its magazine. Additionally, VOW is the featured
charity on The Knot Gifts Back proprietary charity registry
program, allowing couples to attach VOW to their retail wedding
registries and give back through their own weddings. With each
registry gift purchase through The Knot, the company will donate a
portion of that gift in the couple’s name to help end child
marriage. All funds raised by VOW go to the Girls First Fund,
championing local organizations working tirelessly to stand up for
girls’ rights and against child marriage.
To create The Knot Gala, The Knot selects some of the most
innovative and creative wedding professionals to show off their
talents and help create exciting, never-before-seen wedding details
and entertainment. This year’s theme, developed by Chandelier
Events, is Love Can Change the World, and will invite guests to
enjoy a journey around the globe, experiencing various cultures,
food and entertainment throughout the night.
"I'm excited to welcome the wedding industry to tonight’s global
exploration devoted to LOVE, the most enduring power in the world.
Guests will buckle their seat belts and enjoy the journey at our
very own world’s fair by The Knot. It’s our night to celebrate our
differences and toast to our combined humanity, vivid imaginations
and bold innovation. More than ever before, love has no borders.
Love has no boundaries. LOVE CAN CHANGE THE WORLD,” said Amy Shey
Jacobs, Founder and Creative Director, Chandelier Events.
About The Knot
The Knot is the nation’s leading multiplatform wedding resource
offering a seamless, all-in-one planning experience—from finding
inspiration and local vendors to creating and managing all guest
experiences, wedding registries and more. The trusted brand reaches
a majority of engaged couples in the US through the #1 wedding
planning website TheKnot.com and #1 iOS and Android mobile app The
Knot Wedding Planner, The Knot national and local wedding
magazines, and The Knot book series. Since its inception, The Knot
has inspired approximately 25 million couples to plan a wedding
that’s uniquely them. The Knot is the flagship brand of XO Group
Inc. (NYSE:XOXO), which helps couples navigate and enjoy life’s
biggest moments—from getting married to moving in together and
having a baby. Visit The Knot online at TheKnot.com and follow on
social media: Facebook.com/TheKnot and @TheKnot on Twitter,
Pinterest and Instagram.
Forward-Looking Statements
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it should be clearly understood that the internal projections and
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end of the quarter. Although these expectations may change, we will
not necessarily inform you if they do. Our policy is to provide
expectations not more than once per quarter, and not to update that
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cause actual results to differ materially from the forward-looking
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version on businesswire.com: https://www.businesswire.com/news/home/20181008005485/en/
MEDIA:Melissa BachSenior Director, Public Relations & Brand
Marketingmbach@xogrp.com212.515.3594orLauren NolanSenior Manager,
Public Relations & Brand
Marketinglnolan@xogrp.com212.515.3595
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