TiVo Expands European Presence with Advanced Content Discovery Platform and TiVo Broadband
10 Septiembre 2024 - 3:00AM
Business Wire
- Personalized search and discovery now helping
consumers better connect with content across 38 European
countries
- TiVo Broadband offers a comprehensive
entertainment solution for broadband-only customers
TiVo, a wholly-owned subsidiary of entertainment technology
company Xperi Inc. (NYSE: XPER), announced today it has expanded
its footprint across Europe with its personalized content discovery
platform for smart TV, operator and automotive solutions, now in 38
European markets and across 18 major brands. The expanded footprint
for content discovery services allows TiVo to aid its partners in
addressing the continuously growing challenge of discovery in a
fragmented streaming landscape.
In the upcoming U.K. Video Trends Report for Q2 2024, it is
revealed that consumers in the U.K. use an average of 6.5 content
sources, with an average monthly spending of nearly £75.
Additionally, 61% of consumers use more than one app in a typical
viewing session and over 50% of respondents consider it a
significant pain point to browse multiple apps to find something to
watch.
TiVo’s personalized content discovery platform leverages
artificial intelligence algorithms to analyze viewing habits,
preferences and regional cultural nuances. By integrating data from
multiple streaming services, traditional broadcasters and local
content providers, TiVo’s super aggregation offers a seamless user
experience in discovering relevant shows, movies, live TV and even
sports programs. The platform provides consumers with personalized
and curated content, helping viewers navigate the vast sea of
available content while also enabling content creators to reach
their target audiences more effectively.
The personalized content discovery platform is backed by TiVo’s
advanced metadata solutions, which aim to solve common user
frustrations around finding and accessing desired content across
multiple platforms. By pairing content availability data with
normalized program metadata, TiVo enables seamless universal
search, discovery and personalization capabilities for its
operators.
TiVo Broadband, which launched in the U.S. earlier this year and
is now available in Europe, is transforming the content experience
through super aggregation and advanced discovery for broadband-only
customers. This operator-branded solution provides integrated
access and advanced search, discovery and recommendations to free
ad-supported streaming TV (FAST), advertising-based video on demand
(AVOD), over-the-top and live TV, as well as content from a variety
of subscription video-on-demand (SVOD) channels tailored to a
broadband-only customer base.
“Our goal is to revolutionize the way viewers discover content
by providing a seamless and personalized experience,” said Gabriel
Cosgrave, general manager of EMEA for Xperi. “Our expanded European
offerings represent a significant step forward in addressing the
complex needs of our customers. We are not only simplifying content
discovery but also enabling our partners to deliver more engaging
and relevant content to their audiences through the introduction of
TiVo Broadband. With this solution, we are bringing TV and OTT
content to broadband-only customers which is attractive to the
growing broadband market.”
Key highlights of TiVo’s offerings include:
- Comprehensive metadata coverage: TiVo provides extensive
metadata across all of Europe, enabling more accurate content
discovery and personalization.
- Live and scheduled sports: TiVo offers enhanced
discoverability and engagement for exceptional premium sports
experiences.
- Enhanced CTV attribution: TiVo’s CTV solutions help
solve the persistent attribution problem for operators, offering
deeper insights into viewer behavior and ad effectiveness.
- Advanced ad targeting: TiVo’s deeper-level tagging
solutions allow for more precise advertising placement across
various forms of content.
- Monetization support for FAST channels: TiVo offers
expanded monetization opportunities specifically tailored for the
growing SVOD, AVOD/FAST channel ecosystem.
TiVo's solutions are designed for easy integration and rapid
deployment. The enhanced metadata and tagging capabilities enable
more granular content categorization, supporting hyper-targeted
content search and discovery initiatives across diverse programming
types.
TiVo is collaborating with content partners across the globe to
provide relevant and timely media to its users. Hundreds of
thousands of hours of content are available via TiVo+, the robust
streaming content network offering the greatest hits of streaming
TV and VOD in the living room and on the road.
TiVo remains committed to developing innovative solutions for
the growing European market, aiming to drive value for content
providers and end users alike. As a longstanding provider of
entertainment metadata, TiVo continues to evolve its offerings to
meet the changing needs of the entertainment industry. TiVo aims to
help its customers leverage programming effectively to maximize
audience engagement and monetization in the streaming era.
Visit Xperi at IBC between Sept. 13-16, 2024, Hall 5.C70 to
learn more and see TiVo in action.
About TiVo
TiVo brings entertainment together, making it easy to find,
watch and enjoy. We serve up the best movies, shows and videos from
across live TV, on-demand, streaming services and countless apps,
helping people to watch on their terms. For studios, networks and
advertisers, TiVo targets a passionate group of watchers to
increase viewership and engagement across all screens. TiVo is a
wholly-owned subsidiary of Xperi Inc. Go to tivo.com and enjoy
watching.
About Xperi Inc.
Xperi invents, develops, and delivers technologies that enable
extraordinary experiences. Xperi technologies, delivered via its
brands (DTS®, HD Radio™, TiVo®), and by its startup, Perceive, are
integrated into billions of consumer devices and media platforms
worldwide, powering smart devices, connected cars and entertainment
experiences, including IMAX® Enhanced, a certification and
licensing program operated by IMAX Corporation and DTS, Inc. Xperi
has created a unified ecosystem that reaches highly engaged
consumers, driving increased value for partners, customers and
consumers.
©2024 Xperi Inc. All Rights Reserved. Xperi, TiVo, DTS, HD
Radio, DTS Play-Fi, Perceive and their respective logos are
trademark(s) or registered trademark(s) of Xperi Inc. or its
subsidiaries in the United States and other countries. IMAX is a
registered trademark of IMAX Corporation. All other trademarks and
content are the property of their respective owners.
SOURCE: Xperi Inc. XPER- P
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Xperi Media: Amy Brennan, Xperi Amy.brennan@xperi.com
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