Accomplished marketing executive brings more than 25 years of
complex B2B marketing experience to the role.
MONTREAL, Feb. 21,
2023 /PRNewswire/ -- Tecsys Inc. (TSX:
TCS), an industry-leading supply chain management and
omnichannel commerce software company, today announced marketing
veteran Shannon Karl has joined the
company as Chief Marketing Officer. Karl brings over 25 years of
executive marketing experience developing and executing strategic
B2B marketing, communications and demand generation plans for
enterprise SaaS solutions.
Marketing veteran Shannon Karl has joined Tecsys as Chief
Marketing Officer.
In her new role, Karl will execute Tecsys' verticalized
go-to-market strategy, leading the organization's global marketing
initiatives across all aspects of product marketing, demand
generation, partner marketing and corporate communications.
"I am thrilled to join Tecsys and help drive this next chapter
of growth for the organization," says Karl. "Tecsys has an
impressive legacy of solving real business problems through
customer-driven innovation, and my goal is to build on this strong
foundation to scale and expand our position in the market. I look
forward to working with the team to bring our customers the best
possible tools to run their supply chains."
Shannon comes to Tecsys from Intelex, where she served as CMO.
Prior to Intelex, she was vice president of Industry Marketing at
SAP where she built the company's first Global Integrated Demand
Team dedicated to supporting Enterprise and Mid-Market sectors, and
led SAP Applications marketing for North
America, inclusive of SAP S/4HANA, Cloud ERP, SuccessFactors
and the Finance line of business. She has likewise held various
global and regional marketing leadership roles at IBM and PwC
Consulting.
"Shannon is an excellent addition to our top-notch
leadership team. Her extensive experience in the enterprise
software industry and passion for customer-driven solutions make
her the perfect fit for our organization," says Peter Brereton, president and CEO of Tecsys. "I
look forward to the positive impact she will have as she evolves
our marketing efforts for accelerated growth and success."
About Tecsys
Tecsys is a global provider of supply chain solutions that equip
the borderless enterprise for growth. Organizations thrive when
they have the software, technology and expertise to drive
operational greatness and deliver on their brand promise. Spanning
healthcare, retail, service parts, third-party logistics, and
general wholesale high-volume distribution industries, Tecsys
delivers dynamic and powerful solutions for warehouse management,
distribution and transportation management, supply management at
point of use, retail order management, as well as complete
financial management and analytics solutions. Tecsys' shares are
listed on the Toronto Stock Exchange under the ticker symbol TCS.
For more information on Tecsys, visit www.tecsys.com.
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SOURCE Tecsys Inc.
