Tilray Brands, Inc. (“Tilray”) (Nasdaq: TLRY;
TSX: TLRY), a leading lifestyle and consumer packaged goods
company, today announced a new Holiday campaign spotlighting a
series of cannabis-infused beverages from two of its renowned
beverage brands, XMG and Mollo. This holiday season, XMG and Mollo
invite consumers to explore a new tradition with their unique
cannabinoid combinations and premium formulations from sodas,
non-alcoholic brews, and seltzers to elevate the season’s
festivities.
Featured XMG and Mollo Infused Beverages
for the Holiday Season:
- XMG Cream Soda
(10mg THC): The brand’s #1 selling beverage nationally1 – featuring
the original dreamy blend of vanilla and caramel flavours in a
355mL can.
- XMG Zero Cherry
Cola (10mg THC): A refreshing rollercoaster of nostalgic
cherry cola vibes. This is peak refreshment in a bubbly beverage
that’ll leave your tastebuds tingling. With nano-emulsified THC,
XMG has elevated the fizzy, nostalgic magic of cherry cola in 355mL
cans great for consuming when relaxing or unwinding after a long
day.
- Mollo 10 (10mg
THC, 10mg CBG): This first-of-its-kind cannabis brew was one
of the first drinks to hit the ground running for Mollo; it’s
double-brewed for a well-balanced taste, serving up a classic clean
and crisp, non-alcoholic lager profile best served in a chilled
glass.
- Mollo Pineapple
Seltzer (10mg THC, 20mg CBG): The seltzer revolution
continues with Mollo’s latest innovations. Best sipped slowly,
Mollo Seltzers are nano-emulsified, cannabis-infused, non-alcoholic
beverages formulated with high-purity THC and high cannabigerol
(CBG) content. Take a sip of the tropics with Mollo’s Pineapple
flavour.
Blair MacNeil, President, Tilray Brands Canada,
says, “Tilray’s dedication to innovation and consumer satisfaction
shines through with our latest Holiday campaign featuring the tasty
offerings of XMG and Mollo. Both brands have been consistent
favourites among Canadian consumers. With their unique cannabinoid
combinations and premium formulations, these drinks highlight our
commitment to delivering diverse, high-quality brand experiences
that bring consumers together for unforgettable moments.”
XMG continues to dominate the ready-to-drink
cannabis beverage space with its new releases from XMG Zero and
XMG+, providing consumers with a variety of flavours and
cannabinoid options to explore.
To find XMG’s most recent thirst quenchers and
to keep up with the latest news from XMG,
follow @findyourXMG on social. To discover more
about Mollo, follow @mollo_out on social.
About XMGXMG is the #1 cannabis
beverage brand2 in Canada focused on delivering high intensity and
full flavour. Every beverage is maxed out at 10mg of
nano-emulsified THC for a powerful and fast-acting experience. XMG
is bold and unapologetic – our mission is to be straight-up, bold,
and rebellious in creating beverages that are unique, intense, and
fun. With multiple product lines ranging from XMG+, with naturally
occurring caffeine, to XMG Zero, with zero calories and zero sugar,
and a range of flavours across nostalgic sodas and refreshing fruit
flavours, there’s something for everyone and every occasion.
About MolloMollo was one of the
first cannabis-infused beverages launched in the Canadian market
and continues to be a top five beverage brand nationally. Mollo is
dedicated to crafting beverages for every social occasion and to
offer Canadians healthier alternatives to alcohol-based beverages.
Mollo is inviting, easygoing, and confident in helping consumers
slow down and take it all in where chilling and connecting are the
focus. Mollo 10 continues to be the top beer-analogue
cannabis-infused beverage in the market, and Mollo has launched
Ciders and Seltzers so that Canadians can have a variety of
non-alcoholic options for every season and celebration!
About Tilray BrandsTilray
Brands, Inc. (“Tilray”) (Nasdaq: TLRY; TSX: TLRY), is a leading
global lifestyle and consumer packaged goods company with
operations in Canada, the United States, Europe, Australia,
and Latin America that is leading as a transformative force at the
nexus of cannabis, beverage, wellness, and entertainment, elevating
lives through moments of connection. Tilray’s mission is to be a
leading premium lifestyle company with a house of brands and
innovative products that inspire joy and create memorable
experiences. Tilray’s unprecedented platform supports over 40
brands in over 20 countries, including comprehensive cannabis
offerings, hemp-based foods, and craft beverages.
For more information on how we are elevating
lives through moments of connection, visit Tilray.com and follow
@Tilray on all social platforms.
Forward-Looking
Statements Certain statements in this communication
that are not historical facts constitute forward-looking
information or forward-looking statements (together,
“forward-looking statements”) under Canadian
and U.S. securities laws and within the meaning of
Section 27A of the Securities Act of 1933, as amended, and Section
21E of the Securities Exchange Act of 1934, as amended, that are
intended to be subject to the “safe harbor” created by those
sections and other applicable laws. Forward-looking statements can
be identified by words such as “forecast,” “future,” “should,”
“could,” “enable,” “potential,” “contemplate,” “believe,”
“anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,”
“project,” “will,” “would” and the negative of these terms or
similar expressions, although not all forward-looking statements
contain these identifying words. Certain material factors,
estimates, goals, projections, or assumptions were used in drawing
the conclusions contained in the forward-looking statements
throughout this communication. Forward-looking statements include
statements regarding our intentions, beliefs, projections, outlook,
analyses, or current expectations concerning, among other things,
the Company’s ability to commercialize new and innovative products
worldwide. Many factors could cause actual results, performance, or
achievement to be materially different from any forward-looking
statements, and other risks and uncertainties not presently known
to the Company or that the Company deems immaterial could also
cause actual results or events to differ materially from those
expressed in the forward-looking statements contained herein. For a
more detailed discussion of these risks and other factors, see the
most recently filed annual information form of Tilray and
the Annual Report on Form 10-K (and other periodic reports filed
with the SEC) of Tilray made with
the SEC and available on EDGAR. The forward-looking
statements included in this communication are made as of the date
of this communication and the Company does not undertake any
obligation to publicly update such forward-looking statements to
reflect new information, subsequent events, or otherwise unless
required by applicable securities laws.
Contacts: Media news@tilray.comInvestors investors@tilray.com
An image accompanying this announcement is
available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/c49d7746-b398-4192-8d2a-e0926f7a7089
____________________1 Source: Hifyre Data,
National Beverage Sales, As of November 20242 Source: Hifyre
Data: National Sales, August 2024-October 2024
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