Airtasker USA Accelerates Growth with $12 Million in Strategic Media Partnerships with Sinclair and Mercurius
10 Diciembre 2024 - 8:00AM
Business Wire
These partnerships bring Airtasker USA’s total
2024 media-for-equity to $21.75 million to strategically unlock
brand visibility opportunities amid US market expansion
Airtasker (ASX: ART), the global marketplace for local services,
today announced it has secured a total of $12 million in media
capital through partnerships with Sinclair Broadcast Group, a
division of Sinclair, Inc. (NASDAQ:SBGI) and Mercurius Media
Capital LP. These partnerships bring Airtasker USA’s total media
capital raised in 2024 to $21.75 million, expanding the company’s
reach and enabling more Americans to connect with local Taskers for
help with everyday tasks.
Sinclair Media Partnership: Sinclair is providing
Airtasker USA with $6 million in advertising inventory, unlocking
new potential opportunities to promote the Airtasker brand within
Sinclair’s 185 owned and/or operated television stations in 86 US
markets and digital multicast networks including Comet, Charge! and
The Nest.
“At Sinclair, we are always looking for innovative ways to
accelerate growth and provide value to dynamic companies that are
shaping the future,” said Andrew Schnell, VP Corporate Strategy and
Development at Sinclair. “This deal is just one example of how we
are expanding our strategy to include creative partnerships that
drive mutual success. We look forward to working with Airtasker to
help expand their footprint and mission of creating a community
marketplace for tasks across the US.”
Mercurius Media Partnership: In this strategic,
multi-year partnership, Mercurius is providing Airtasker USA with
$6 million in premium advertising inventory. This will allow
Airtasker to leverage premium advertising inventory across
broadcast, streaming, and digital networks through Mercurius
partners, including TelevisaUnivision, Sinclair and Willow TV.
“We’re proud to partner with Airtasker as it continues its
incredible journey,” said Piyush Puri, Founding Partner of
Mercurius. “The US represents an exciting new chapter, and under
Tim Fung’s leadership, Airtasker is set to redefine the local
services economy. We’re thrilled to support this expansion by
leveraging our media capital model to help amplify their growth and
bring this innovative approach to even more people. This
partnership is a perfect alignment of shared values and ambition,
and I can’t wait to see what we can achieve together.”
These new partnerships build on Airtasker’s $9.75 million in
strategic media partnerships with iHeartMedia and
TelevisaUnivision, announced in September of this year, further
accelerating growth and amplifying brand recognition across the US.
Since September, Airtasker has seen significant growth in its Los
Angeles market in particular, with a +172% increase in posted
tasks, +223% increase in GMV, +98% increase in user sign ups and
+66% increase in Tasker sign ups.
“Our proven media partnership model saw the Airtasker
marketplace scale to over $200 million in Australia and we’re now
seeing our UK marketplace growing over 100% year-on-year,” said Tim
Fung, Founder and CEO of Airtasker. “Now is the right time to step
on the gas pedal and take Airtasker’s mission - to empower people
to realise the full value of their skills - all across the US!”
The media partnership model has been a cornerstone of
Airtasker’s international growth strategy, already driving
significant success in the US, UK, and Australia. Airtasker
connects people with local Taskers to make everyday tasks easier
for Americans. Popular Airtasker services include home repairs, pet
care, event planning, and much more. Airtasker has 3M Taskers
across the US, UK and Australia who have completed 4.3M tasks, with
completed tasks in the U.S. up 306% YoY.
About Airtasker
Airtasker Limited (ASX: ART) is Australia’s leading online
marketplace for local services, connecting people and businesses
who need work done with people who want to work. With a mission to
empower people to realize the full value of their skills, Airtasker
aims to have a positive impact on the future of work by creating
truly flexible opportunities to work and earn income. Since
launching in 2012, Airtasker has put more than $600 million into
the pockets of workers (payments made after all fee revenue is
deducted) and served more than 1.3 million unique paying customers
across the world. For more information, visit:
investor.airtasker.com.
About Sinclair
Sinclair Broadcast Group, a division of Sinclair, Inc. (Nasdaq:
SBGI) is a diversified media company and a leading provider of local
news and sports. Sinclair owns, operates and/or provides services
to 185 television stations in 86 markets affiliated with all the
major broadcast networks; owns Tennis Channel and multicast
networks Comet, Charge!, TBD and The Nest. Sinclair’s content is
delivered via multiple platforms, including over-the-air,
multi-channel video program distributors, and the nation’s largest
streaming aggregator of local news content, NewsON. Sinclair
regularly uses its website as a key source of information which can
be accessed at www.sbgi.net.
About Mercurius
Mercurius is a U.S.-based independent media fund backed by
leading media companies, including Sinclair Broadcast Group,
TelevisaUnivision, and Willow TV. With over $50 million in media
capital, Mercurius pools premium media inventory at scale to create
a powerful platform for portfolio companies to build their brands
and accelerate growth. Through strategic partnerships with its
media partners, Mercurius helps emerging brands amplify their U.S.
presence, driving success in a competitive market. The fund has
supported several high-growth companies, including Deskera (a B2B
SaaS ERP platform), Edly (a fintech platform for students), RVnGo (a
peer-to-peer RV rental platform), and Captain Experiences (a
leading outdoor sports marketplace). For more information, visit
www.mmc.us.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20241210159504/en/
Press Contact: Adriana Lipsztein
adriana.lipsztein@airtasker.com
Investor Relations Contact: www.investor.airtasker.com
investors@airtasker.com
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