VANCOUVER, April 30, 2019 /CNW/ - Axion Ventures
Inc. ("Axion" or the "Company") (TSX VENTURE: AXV; OTCQX:
AXNVF) is pleased to announce that the Company hosted a commercial
launch press conference for its highly anticipated mobile game,
INVICTUS: Lost Soul ("Invictus") in Bangkok, Thailand on April 29, 2019.
Invictus is the first AAA quality, eSports focused mobile game
made in Thailand and developed by
True Axion Interactive ("TAI"), a joint venture between Axion and
the True Corporation. TAI is a video game development company
headquartered in Bangkok and
focused on mobile games. Invictus is the first mobile game released
by TAI and is anticipated to be fully available for the Thai market
on Apple's App Store and Google Play
within the first two weeks of May, 2019.
The press conference was attended by executives of Axion as well
as True Corporation and its subsidiaries, TrueMove H, TrueMoney,
and Online Station. In addition, approximately 40 members of the
press from media outlets covering video games, eSports, technology,
and business news were present and Axion intends to broadcast a
few, select photos on the Company's website as they become
available. The press conference featured game demos as well as
online battles between leading game influencers in South East Asia.
"We are continually impressed by our young team at TAI," said
Todd Bonner, CEO of Axion.
"INVICTUS: Lost Soul was even nominated in the
15th International Mobile Gaming Awards in early 2019. That
was an amazing accomplishment for the team as IMGA has brought some
of the world's most popular titles into the limelight such as Candy
Crush Saga and Clash of Clans".
Both joint venture partners are very pleased with the studio's
progress.
"The partnership with Axion under TAI was True Group's
significant initiative to complete our vertical integration on the
content side of the business, particularly on the game development
area. It has grown rapidly over the past 2 years and we have high
expectations for not only our first co-developed video game but
also the long-term synergy between the two companies. So far, we
are extremely happy with the progress and the accomplishments of
the team. INVICTUS: Lost Soul is now already recognized as
Thailand's first AAA mobile game,
and we are proud to have been a part of it from the beginning and
will continue to leverage our network and ecosystem to support the
launch of the game," said Birathon Kasemsri, Chief Content &
Media Officer; & Executive Assistant to Chairman of The
Executive Committee at True Corporation.
About INVICTUS: Lost Soul
Invictus is a real-time, card-controlled PvP fighting game
geared for the bulk, 18-35 year-old player market. The hybrid
gameplay concept, which blends a real-time action fighting game and
a strategic card game, creates a unique gaming experience for the
casual gaming market. Upon anticipated commercial launch in early
May, the game will be available on both Google Play and iTunes'
App Store to gamers in Thailand initially. As the game progresses
through its initial launch, TAI aims to solidify global
distribution contracts which include the rest of Asia as well as North America. In addition, True Corporation's
mobile telecommunication subsidiary, TrueMove H, the second largest
mobile and internet operator in Thailand hosting over 29 million subscribers,
is expected to commence marketing to a select portion of these
subscribers who are active mobile gamers. To compliment the
targeted direct to consumer marketing, TAI will utilize social
media, game influencers, and eSport events to expand the awareness
of Invictus to the mass market.
Rising Fire Tuning to Market Progress
Rising Fire, the Company's flagship, 800 man-year shooting game,
is currently in open beta on Tencent
Holding Limited's (HKG: 0700) (OTC: TCEHY) ("Tencent") WeGame platform. Please visit
'ww.rf.qq.com' to see Rising Fire's landing page on Tencent's
website.
Axion has delivered Rising Fire content payloads to Tencent approximately every five weeks since the
initial launch of the game on June 28,
2018. These updates included content ranging from player
skins, weapons, and maps to more technical augmentations to satisfy
the market. As of February 5, 2019,
Axion and Tencent increased the
amount of time in between content payloads in order to provide a
mass content update on in the first two weeks of June, 2019
surrounding an immersive marketing program on WeGame. The following
updates and additions will be made to Rising Fire:
- A new generation of sci-fi weapons, including the Shrink Gun
and the Grenade Launcher, with distinctive visual effects.
- Re-animation and re-modelling of all existing guns to allow
toggles to a first-person shooter mode for a more immersive
shooting experience.
- The multiplayer "Challenge Mode" where players can win rewards
by collaborating with other players to complete
challenges/quests.
- Optimised AI-controlled non-player characters (NPCs) whose
difficulty was adjusted to balance between sophistication (which
creates player excitement) and grindiness (which causes player
fatigue).
International Distribution for Rising Fire
The Company looks forward to report pending co-distribution
contracts with various partners in Japan & Korea, SE Asia, and Latin
America by the end of Q22019. Global attention gravitating
around Rising Fire has increased in recent months as the game is
being disseminated to a wider audience on WeGame.
Marketing Campaign
The Company also announces that it has engaged Native Ads, Inc.
("Native Ads") to provide and manage a comprehensive digital media
marketing campaign for the Company. The Company has entered into a
six (6) month programmatic digital advertising campaign for a total
cost of C$150,000. The campaign
includes, but is not limited to: content creation, web development,
media buying and distribution, advertising development, and
campaign reporting and optimization. A budget of C$112,500 from this payment will be allocated for
digital advertising, paid distribution, and media buying and
C$37,500 will be allocated for
consulting, managed services, and management fees over the campaign
period. Neither Native Ads nor any of its directors and officers
own any securities of the Company. This Native Ads services
agreement is subject to approval by the TSX Venture Exchange.
About Native Ads, Inc.
Native Ads is a full service ad agency that owns and operates a
proprietary ad exchange with over 80 integrated SSPs (supply side
platforms) resulting in access to 3-7 billion daily North American
ad impressions.
About Axion
Axion is an Investment Issuer with majority ownership in Axion
Games, an online video game development and publishing company
headquartered in Shanghai, China
as well as in True Axion Interactive Ltd., its video game
development company headquartered in Bangkok, Thailand cofounded with True
Corporation. Axion also maintains holdings in other innovative
technology companies.
www.axionventures.com
Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
Cautionary Statement Regarding Forward-Looking
Information
Certain statements contained in this press release may
constitute forward-looking information. These statements relate to
future events or future performance. The use of any of the words
"could", "intend", "expect", "believe", "will", "projected",
"estimated", "proposed" and similar expressions and statements
relating to matters that are not historical facts are intended to
identify forward-looking information and are based on the Company's
current belief or assumptions as to the outcome and timing of such
future events. Such forward-looking information are subject to
risks and uncertainties that may cause actual results, performance
or developments to differ materially from those contained in the
statements. In particular, this release contains
forward-looking information relating to anticipated launch
of INVICTUS: Lost Soul and its marketing campaign; and pending
co-distribution contracts with respect to Rising Fire. Various
assumptions or factors are typically applied in drawing conclusions
or making the forecasts or projections set out in forward-looking
information. Those assumptions and factors are based on
information currently available to the Company. The forward-looking
information contained in this release is made as of the date hereof
and the Company is not obligated to update or revise any
forward-looking information, whether as a result of new
information, future events or otherwise, except as required by
applicable securities laws. Because of the risks, uncertainties and
assumptions contained herein, investors should not place undue
reliance on forward-looking information. The foregoing statements
expressly qualify any forward-looking information contained
herein.
View original content to download
multimedia:http://www.prnewswire.com/news-releases/axion-confirms-commercial-launch-date-for-invictus-lost-soul-and-updates-on-flagship-game-rising-fire-300840408.html
SOURCE Axion Ventures Inc.
