Accor: Faster Development of Ibis and Formule 1 Networks in Brazil
09 Abril 2008 - 12:03PM
PR Newswire (US)
Partnership Agreement with Walter Torre To Drive Faster Development
of Ibis and Formule 1 Networks in Brazil PARIS, April 9
/PRNewswire-FirstCall/ -- Accor today announced that it has signed
a partnership agreement with Walter Torre, one of Brazil's leading
real estate investors, to develop a network of 20 Formule 1* and
Ibis hotels in Brazil by 2010. The project represents nearly 5,000
rooms and a total investment of about EUR200 million. Strengthened
leadership in Brazil Present in Brazil since 1976, Accor leads the
country's economy and budget hotel markets with the Ibis and
Formule 1 brands. There are currently 45 Ibis hotels in Brazil with
a total capacity of 7,000 rooms. After opening its first
establishment in Sao Paulo in 1999, the brand extended its coverage
to other major Brazilian cities. According to the partnership
agreement, 13 new Ibis hotels will be built in 10 cities, mainly
Rio de Janeiro, Brasilia and Sao Paulo. From its first 300-room
hotel in Sao Paulo in 2001, Formule 1 has created a local network
of seven large hotels with a total capacity of 2,000 rooms. Based
on the agreement, 7 new Formule 1 hotels will be built in 7 cities,
including Rio de Janeiro, Brasilia and Porto Alegre. The stepped-up
development in Brazil is part of the Group's 2006-2010 expansion
plan, which calls for a total of 200,000 new rooms around the
world, representing an aggregate investment of EUR2.5 billion.
Fifty percent of the rooms will be located in emerging countries
like Brazil, India, China and Russia. As part of the expansion
plan, the Group has earmarked EUR150 million for investment in
Latin America. A strategic partnership with a major real estate
operator The strategic partnership will lead to the creation of a
joint venture to be 80%-owned by Walter Torre and 20% by Accor. The
new unit will be in charge of hotel development and construction in
the country's major cities. Accor will then operate the hotels
under a variable leaseback agreement based on a percentage of total
revenue with no minimum guaranteed rental payment. The 15-year
contract can be renewed up to four times upon Accor's sole request
(on a per-unit basis) for a total potential lease period of 75
years. For Accor, the three-year investment will come to
approximately EUR70 million, corresponding to the initial
contribution of capital and equipment. Once up to speed, the
project is expected to generate a 20%-plus return on capital
employed. * Formule 1 hotels were first developed in Europe as an
economic lodging solution with bathroom facilities outside the
room. Today these units are mostly concentrated in France under the
hotel F1 banner. The new Formule 1 establishments located outside
France, particularly in Brazil and Australia, feature rooms with a
toilet and bathroom, similar to Etap Hotel in Europe. The
transaction constitutes the first major long-term partnership with
a Brazilian real estate investor. It enables Accor to create a
lasting alliance with one of Brazil's largest real estate operators
and to continue deploying its innovative asset management strategy,
designed to sharpen its focus on hotel operations, primarily by
investing in economy hotels in emerging countries. Accor's
Brazilian hotel base is currently comprised of 140 Sofitel,
Novotel, Mercure, Ibis and Formule 1 units, with a total capacity
of nearly 23,000 rooms. The new partnership has enhanced the
Group's position as a leader in the Hotels business in Brazil.
Accor, the European leader and a major global group in hotels, as
well as the global leader in services to corporate clients and
public institutions, operates in nearly 100 countries with 150,000
employees. It offers to its clients over 40 years of expertise in
two core businesses: - Hotels, with the Sofitel, Pullman, Novotel,
Mercure, Suitehotel, Ibis, all seasons, Etap Hotel, Formule 1 and
Motel 6 brands, representing 4,000 hotels and nearly 500,000 rooms
in 90 countries, as well as strategically related activities, such
as Lenotre. - Services, with 30 million people in 40 countries
benefiting from Accor Services products in human resources,
marketing services and expense management. DATASOURCE: Accor
CONTACT: MEDIA CONTACTS: Emmanuelle Baumgartner, Senior Vice
President, Media Relations Department, Phone: +33-1-45-38-84-77;
Alain Delrieu, Senior Media Relations Officer, Phone:
+33-1-45-38-84-85; INVESTOR RELATIONS: Eliane Rouyer, Senior Vice
President, Investor Relations and Financial Communication, Phone:
+33-1-45-38-86-26, Solene Zammito, Deputy Director Investor
Relations, Phone: +33-1-45-38-86-33
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