RBGLY Reckitt Benckiser PLC (PK)

NEW YORK, Oct. 27, 2014 /PRNewswire/ -- Durex and the MTV Staying Alive Foundation announce the start of the new worldwide phase of their joint collaboration, Someone Like Me, which launched last year to promote better sex education, help improve the sexual health and well-being of young people everywhere and realize a world free from HIV.

After its successful 2013 World AIDS Day campaign, the next phase of Someone Like Me has been developed as a social movement championing happier, healthier sex lives and respectful relationships for young people around the world, through innovative digital content and social media communities, designed to inspire conversation and debate.

Georgia Arnold, Executive Director, MTV Staying Alive Foundation commented, "We firmly believe that it's only through frank, open and honest conversations about sex that taboos will  be smashed and boundaries will be broken. Someone Like Me is a creative and innovative platform encouraging young people to express themselves, share their stories and drive change.  We're excited about the next phase of this campaign where young people are directly responsible for their own sexual health and their sexual education."

The newly launched global website – www.SomeoneLikeMe.com – is a dynamic platform where young people can learn and engage with others, driven primarily by user generated content and online conversations. A key element of Someone Like Me is the Global Crew – a group of likeminded, passionate young advocates who want to make a difference to the lives of other young people by encouraging talking more openly about sex and the issues surrounding it.  

Volker Sydow, Global Category Director Sexual Wellbeing at Durex commented, "We are incredibly proud to work with the MTV Staying Alive Foundation and very excited about our shared vision for Someone Like Me. Promoting respectful relationships around the world is key to ensuring young people have happier, healthier sex lives. Someone Like Me has a unique opportunity to empower young people to drive the movement, unlocking the potential of conversation to inspire a generation to talk more openly about sex and enjoy healthy and respectful relationships."

As a headline partner of this year's MTV EMA in Glasgow, Someone Like Me will leverage the global reach of the event as a catalyst to talk to millions of young people around the world, encouraging them to be part of this movement and help rid the world of stigma and taboos that often form a barrier to safer sex and respectful relationships.

The next phase of Someone Like Me will be truly global, operating at a local level across all continents to unlock the power of conversation to build healthy and respectful relationships. The Someone Like Me social media channels and the website are listed below:

Website: http://www.someonelikeme.com
Facebook: facebook.com/Joinsomeonelikeme
Twitter: twitter.com/someonelikeme
YouTube: youtube.com/user/joinsomeonelikeme
Instagram: instagram.com/joinsomeonelikeme

About Someone Like Me
Someone Like Me is a global social movement created by Durex and the MTV Staying Alive Foundation, providing a global stage to inspire young people to talk openly about sex and live happier and healthier sex lives and enjoy respectful relationships.

By sharing stories, inspiring actions and celebrating change we're inviting young people to be an active voice in helping shape a world free from HIV. We are going to get people talking and inspire action around the world. Someonelikeme.com #someonelikeme

About Durex
Durex® is the #1 sexual well-being brand worldwide. The brand not only produces condoms which exceeds global testing standards, but also offers pleasure gels, lubricants and personal massagers. With over 80 years of experience in the bedroom, Durex is dedicated to inspiring lovers to love sex safely. That is why Durex will never stop innovating with new products that enhance the sexual experience, helping couples get closer and go further together.

For more information, go to www.Durex.com.

About RB
RB (formerly Reckitt Benckiser) is the world's leading consumer health and hygiene company. The company has operations in over 60 countries, with headquarters in the UK, Singapore, Dubai and Amsterdam, and sales in almost 200 countries. The company employs approximately 37,000 people worldwide.

With a purpose of delivering innovative solutions for healthier lives and happier homes, RB is in the top 20 of companies listed on the London Stock Exchange. Today it is the global No. 1 or No. 2 in the majority of its fast-growing categories. Its health, hygiene and home portfolio is led by 19 global Powerbrands including Mucinex, Durex, Scholl, Lysol, MegaRed, Veet, Finish, Air Wick, French's, Nurofen, Strepsils Gaviscon, Dettol, Harpic, Bang, Veja, Mortein, Vanish and Calgon.

For more information visit www.rb.com.

About the MTV Staying Alive Foundation
The MTV Staying Alive Foundation is an international content-producing and grant-giving organization dedicated to stopping the spread of HIV among young people. The Foundation creates and distributes challenging and entertaining HIV prevention content across MTV channels and with third-party broadcasters, while finding and funding young leaders who are tackling the HIV epidemic in their own communities.  

To date, MTV Staying Alive Foundation programming has reached 100% of the top 50 countries affected by HIV, and has awarded 488 grants in 67 countries around the world, distributing nearly $4.5 million to grassroots HIV prevention projects. The MTV Staying Alive Foundation is registered as a UK charity and as a 501c3 charitable organization in the US. For more information log onto http://stayingalivefoundation.org.

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SOURCE Durex