BOCA RATON, Fla., Jan. 18 /PRNewswire-FirstCall/ -- Reality Racing, Inc. (OTC Pink Sheets: RRGI) announced today that BestLine International Research, Inc is now the official lubricant of Reality Racing - The Rookie Challenge, a highly anticipated reality show scheduled to begin airing in May of 2007 as a central feature of Spike TV's Saturday morning Powerblock. BestLine has developed a technologically advanced line of High Performance Synthetic Lubricants for the industrial and consumer markets. Kathy Itchkow, Director of Marketing and Promotions for Reality Racing, Inc., stated, "we offer customized marketing and sponsorship packages that are priced significantly lower than standard auto racing venues. As a result, companies looking to reach this target audience come to us for marketing and product placement opportunities that will achieve maximum impact. BestLine's exceptional products are perfect for the high performance cars we will be running on Reality Racing - The Rookie Challenge, and our show reaches the consumers that BestLine is looking to attract." Reality Racing - The Rookie Challenge premieres on Spike TV on May 19, 2007 and will run through August 18, 2007. Each 60-minute episode of the series will begin on Saturday mornings at 9:00 A.M. Eastern Time as part of Spike's high-revving, testosterone-packed Powerblock, and will be telecast in the United States, its territories and possessions, including Puerto Rico and Canada. Reality Racing - The Rookie Challenge features sixteen amateur male and female drivers competing to turn their stockcar racing dreams into a reality, with the ultimate winner of the thirteen-episode series being given the opportunity to drive off with a grand prize package worth approximately $750,000. The grand prize includes, but is not limited to, a contract with a professional racing team, a sizable cash purse, national exposure, and a gold championship ring. For more information, visit the company webpage at: http://www.realityracingtv.com/ For company information, contact: Kathy Itchkow, Director of Marketing and Promotions Reality Racing, Inc 561-391-1064 Email: For investor relations information, contact: Gabe Sandler Sandler Communications, Inc. 866-772-0118 For media information, contact: Mike Burnett.VP Sales and Marketing Bacara Media 626-355-4030 Safe Harbor: Forward-looking statements made in this release are made pursuant to the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. Forward-looking statements made by Reality Racing Incorporated are not a guarantee of future performance. This news release includes forward-looking statements, including with respect to the future level of business for the parties. These statements are necessarily subject to risk and uncertainty. Actual results could differ materially from those projected in these forward- looking statements as a result of certain risk factors that could cause results to differ materially from estimated results. Management cautions that all statements as to future results of operations are necessarily subject to risks, uncertainties and events that may be beyond the control of Reality Racing Incorporated and no assurance can be given that such results will be achieved. Potential risks and uncertainties include, but are not limited to, the ability to procure, properly price, retain and successfully complete projects, and changes in products and competition. DATASOURCE: Reality Racing, Inc. CONTACT: For company information, Kathy Itchkow, Director of Marketing and Promotions, Reality Racing, Inc, +1-561-391-1064, ; For investor relations information, Gabe Sandler, Sandler Communications, Inc., 1-866-772-0118, ; For media information, Mike Burnett, VP Sales and Marketing, Bacara Media, +1-626-355-4030 Web site: http://www.realityracingtv.com/

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