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MIAMI, April 19,
2024 /PRNewswire/ -- The Flowery, the leading name in
the Florida medical cannabis
industry renowned for its commitment to the highest quality and
authentic experiences, proudly announces its unique collaboration
with Udonis Haslem, a 3-time NBA Champion and legendary
captain of the Miami Heat affectionately known as UD, Mister 305,
and an iconic figure in the Miami
community and throughout Florida.
This long-anticipated project will come to fruition around the
biggest 'weed holiday' of the year, 4/20, with the release of a
special strain and merch drop named 'FORTY OG'. A robust,
'offensive' variety meticulously selected by The Flowery's
cultivation team with UD's close attention. Alongside the strain
release, The Flowery will also exclusively offer limited
basketball' designed by local street artist Disem, jerseys,
t-shirts, and hats that carry the collaboration. Additionally, a
VIP, friends and family party is planned in Wynwood to celebrate
the occasion. All products will be available on The Flowery's
website www.theflowery.co and in-stores statewide.
Udonis and his wife, Faith
Haslem, also a decorated athlete, former media professional,
and community leader, began their journey with The Flowery several
years ago. The company's local DNA, early challenges, and mission
statement connected the dots and created a strong bond that
transcends traditional roles, embodying the spirit of partnership
and advocacy. UD's official title within The Flowery is that of an
aspirational OG figure, like he is to so many.
UD's connection with The Flowery extends beyond business; it's
deeply personal. He visits the company's facilities, delivers
motivational speeches to the staff, and embodies the values of hard
work and dedication. His famous mantra, "Keep Applying Pressure,"
resonates throughout The Flowery as a testament to his unwavering
support and belief in the company's success.
Motivated by The Flowery's commitment to producing the highest
quality and most exotic cannabis strains, as well as its resilience
in the face of legal challenges, UD swiftly became an advocate for
the brand and a powerful internal player in maintaining morale and
focusing on the vision, which ultimately led to The Flowery's
victory and entry into the industry.
In recognition of UD's legacy and his deep ties to Florida, The Flowery is proud to unveil its
latest strain, 40 OG. This tribute to the local legend celebrates
UD's contributions to both the community and The Flowery family.
Developed over the course of 14 months in collaboration with UD,
FORTY OG is a homage to his OG roots and his affinity for
high-quality, gassy cannabis experiences.
UD's preference for the classic OG funk inspired The Flowery's
team to select a strain with a strong genetic background that stays
true to its origins. With UD's discerning palate in mind, The
Flowery meticulously curated FORTY OG to deliver an unparalleled
smoking experience that pays homage to Florida's rich cannabis culture.
Speaking of his partnership with The Flowery, UD expressed his
enthusiasm for the collaboration, stating, "I'm proud to be part of
The Flowery family and to contribute to the cannabis community in
Florida. Together, we're setting
new standards for quality and authenticity, and I'm excited to see
what the future holds."
The Flowery welcomes cannabis enthusiasts to experience FORTY OG
and join in celebrating the enduring legacy of UD and The Flowery
family. This exciting collaboration is anticipated to be just the
start of a genuine relationship between UD, The Flowery, and the
Heady Cannabis Community.
Media Contact: Krizia De La
Puente | krizia@thefactoryi.com
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SOURCE The Flowery