TelevisaUnivision Announces Dynamic Partnerships with Latino Civic and Not-for-Profit Organizations to Amplify its "Vota Conmigo" Campaign for the 2024 Election Cycle
23 Abril 2024 - 1:10PM
Business Wire
Collaboration Unites Forces to Bolster
Education, Drive Voter Engagement and Fight Misinformation in the
Hispanic Community
TelevisaUnivision, the world’s leading Spanish-language media
company, has joined forces with prominent Latino civic and
not-for-profit organizations to catapult its Vota Conmigo campaign
to unprecedented heights. Vota Conmigo stands as a testament to
TelevisaUnivision's unwavering commitment to empowering Hispanic
voters across the United States. The establishment of these
meaningful collaborations marks a pivotal moment, with the company
uniting forces with these respected organizations to provide
comprehensive, non-partisan, and Spanish language educational
resources, drive record voter engagement and fight misinformation
in the Hispanic community during this election cycle.
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“These partnerships represent more than just a collaboration;
they symbolize a collective commitment to democracy, empowerment
and inclusion,” said Teri Arvesu, Senior Vice President, Social
Impact and Sustainability at TelevisaUnivision. “United in purpose,
we are harnessing the full power of our brand, breadth of our reach
and partnerships in our communities to ignite a historic movement.
Together, we are working to amplify the voices of Hispanic voters
and ensure that every citizen is equipped with the knowledge and
resources they need to make their voices heard.”
In an era where the stakes have never been higher,
TelevisaUnivision and its esteemed partners stand united in their
mission to ignite change, inspiring a new generation of Hispanic
voters to embrace their civic duty with passion and purpose. The
Vota Conmigo campaign integrates grassroots efforts, expert
insights, and strategic amplification to empower voters and ensure
their informed participation in the electoral process.
Engaging with TelevisaUnivision on the Vota Conmigo campaign are
key organizations with a long track record of civic engagement
501(c)(3) and Latino civil rights, including Hispanic Federation,
Mi Familia En Acción, Latino Victory Foundation, NALEO Educational
Fund, Poder Latinx Collective Fund, UnidosUS, and Voto Latino
Foundation, will play pivotal roles in mobilizing Hispanics on the
ground and educating voters. These partners will conduct voter
registration drives, organize informational workshops, and run
phone banks to educate and register voters, along with the newly
added Libre Institute. Additionally, entities like AIandYOU, News
Literacy Project, National Hispanic Media Coalition, and the
Univision Foundation will leverage their expertise to effectively
educate and inoculate Hispanics against mis- and disinformation.
They will disseminate accurate voting information and research
publications across digital platforms to educate the public.
TelevisaUnivision has also joined coalitions like Vote Early Day
and the National Voter Registration Day.
Furthermore, We Are All Human, the Latino Coalition, Hispanic
Leadership Foundation, and a growing host of other ambassador
organizations will join efforts to amplify the voter empowerment
message of Vota Conmigo by leveraging their platforms, communities,
and sphere of influence.
“By expanding this campaign beyond our media platforms and into
our communities, we're not just amplifying voices; we're empowering
Hispanics across the country, activating the Hispanic vote, and
shaping a future defined by our collective strength and unity,”
continued Arvesu.
In addition to offering their strategic input and counsel, these
influential organizations are committed to amplifying Vota Conmigo
initiatives through community outreach and on-air interviews across
their diverse networks to engage Latino voters throughout the
election cycle.
Throughout the campaign, TelevisaUnivision will dedicate coveted
programming slots on the company's broadcast, audio, digital and
streaming platforms, as well as deploy on-the-ground resources in
Hispanic communities, to educate Hispanics on voter registration
tools and regional vote-by-mail options available across the
nation. Efforts will include multiplatform roadblocks, on-air PSAs,
mini-series, documentaries, and other special content.
To learn more about the Vota Conmigo campaign and all the
programming and information available to Hispanic audiences
throughout this election cycle, visit univision.com/VotaConmigo.
For more information about TelevisaUnivision, please visit
televisaunivision.com and follow us on Twitter and Instagram.
About TelevisaUnivision
TelevisaUnivision is the world’s leading Spanish-language media
company. Powered by the largest library of owned Spanish-language
content and a prolific production capability, TelevisaUnivision is
the top producer of original content in Spanish across news,
sports, and entertainment verticals. This original content powers
all TelevisaUnivision’s platforms, which include market-leading
broadcast networks Univision, Las Estrellas, Canal 5 and UniMás,
and a portfolio of 38 cable networks, which include TUDN,
Galavisión, Distrito Comedia and TL Novelas. The company also
operates the leading Mexican movie studio, Videocine, and owns and
operates the largest Spanish-language audio platform in the U.S.
across 35 terrestrial stations and the Uforia digital platform.
TelevisaUnivision is also the owner of ViX, the largest
Spanish-language streaming platform in the world. For more
information, please visit televisaunivision.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240422330342/en/
Maria Areco, mareco@univision.net