Cointreau Announces the First-Ever Lime of Credit, a Fresh Twist on Funding Cinco de Mayo Celebrations
24 Abril 2024 - 9:00AM
Business Wire
Apply for The Cointreau Lime of Credit for a
chance to win this Cinco de Mayo
Cointreau, the iconic orange liqueur and essential
ingredient in The Original Margarita, is shaking up Cinco de Mayo
with a refreshing new twist on credit. Starting today,
Margarita-lovers nationwide can apply for their very own Lime of
Credit, a not-so-real credit line that offers the chance to win
real money to help them invest in better Margaritas—those made the
MargaRight way, with Cointreau, Tequila, and fresh lime juice!
Beginning today, consumers can visit Cointreau.com/LimeofCredit
to apply for their chance to win. On Friday, May 3, applicants will
be notified if they’ve been approved for their Lime of Credit.
Thousands of lucky Margarita lovers will win a $20 cashout via a
digital payment app, just in time for happy hour and the Cinco de
Mayo weekend!
Additionally, on Thursday, May 2, New Yorkers can visit the
Cointreau Credit Union, a temporary pop-up “bank” at Hudson Yards
from 12:00 PM - 7:00 PM EST. Attendees will have a chance to win
their Lime of Credit in the form of a pre-loaded gift card, which
can be used to celebrate this Cinco de Mayo. The pop-up will also
include exclusive merch giveaways, photo opportunities and
more.
“As an essential ingredient in The Original Margarita, Cointreau
is always seeking new ways to highlight and celebrate its role in
America’s #1 cocktail,” said Nicolas Beckers, President and CEO
at Rémy Cointreau America. “We want to invite consumers to
experience the brand and to feel excited to celebrate Cinco de Mayo
with the Cointreau Lime of Credit.”
Consumers can apply for their Lime of Credit at
Cointreau.com/LimeofCredit now through Thursday, May 2 at 11:59 PM
EST. Winners will be notified via email and will receive funds on
Friday, May 3 at approximately 4:00 PM EST. If you are in New York
City, stop by the Cointreau Credit Union located at Hudson Yards
from 12:00 PM - 7:00 PM EST for even more chances to win. For all
the latest updates on the Lime of Credit sweepstakes and more
exciting Cinco de Mayo content, be sure to follow @Cointreau_US on
Instagram.
And remember—whether ordering a Margarita at a bar or
restaurant, or shaking it up at home, always make your Margarita
MargaRight. After all, good taste is the best investment!
The Original Margarita:
- Ingredients
- 1 oz Cointreau
- 2 oz blanco tequila
- 1 oz fresh lime juice
- Directions
- Combine all ingredients in a shaker with ice
- Shake vigorously until well-chilled and strain into a rocks
glass filled with fresh ice
- Rim your rocks glass with salt and garnish with a lime
wheel
About Cointreau: Iconic orange liqueur creator and
cocktail pioneer, Maison Cointreau was founded in 1849 in Angers,
France. The brand's heritage as a liquorist-distiller lives on
today at the heart of more than 500 cocktails, including the
original Margarita and Cosmopolitan. Cointreau liqueur's
distinctive character is the result of the meticulous selection,
harmony, and distillation of sweet and bitter orange peel essences,
a task entrusted to Maison Cointreau’s Master Distiller. Unique and
boasting exceptional organoleptic qualities, it's a staple for
bartenders and at-home cocktail enthusiasts around the world. Visit
www.cointreau.com and follow us on Instagram for more.
To learn more about Cointreau, visit www.cointreau.com or follow
Cointreau on Instagram via @Cointreau_US or Facebook via
@cointreauUS.
About Rémy Cointreau: All around the world, there are
clients seeking exceptional experiences; clients for whom a wide
range of terroirs means a variety of flavors. Their exacting
standards are proportional to our expertise – the finely-honed
skills that we pass down from generation to generation. The time
these clients devote to drinking our products is a tribute to all
those who have worked to develop them. It is for these men and
women that Rémy Cointreau, a family-owned French Group, protects
its terroirs, cultivates exceptional multi-centenary spirits and
undertakes to preserve their eternal modernity. The Group’s
portfolio includes high-end and singular brands, such as the Rémy
Martin and Louis XIII cognacs, and Cointreau liqueur. Rémy
Cointreau has a single ambition: becoming the world leader in
exceptional spirits. To this end, it relies on the commitment and
creativity of its 1,850 employees and on its distribution
subsidiaries established in the Group’s strategic markets. Rémy
Cointreau is listed on Euronext Paris.
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