LONDON,
April 25,
2024 /PRNewswire/ -- In 2024, cult brand TRIP
has become the #1 privately owned Carbonated Drinks
brand[1] and is now announcing the launch of
its biggest new range, Mindful Blend. The brand new range will
launch with four SKUs formulated with Lion's Mane, Magnesium,
Ashwagandha, and L-Theanine, offering a new way to find
calm. These ingredients have gone viral on social media, with over
3.5 billion TikTok searches combined, and it is no surprise that
TRIP Mindful Blend has already received buzz on social media with
over 1 million views on TikTok, even before its launch! As the UK's
leading functional carbonated soft drink[2],
signalling the dramatic growth of the functional category, TRIP is
now making mushrooms and adaptogens mainstream with its
first-to-market functional blend.
The Mindful Blend range will be available to
purchase from 24th April 2024 at
drink-trip.com, and will launch into Waitrose, Sainsbury's, Whole
Foods, Co-op, Holland &
Barrett, LEON and Monoprix, alongside five further national
accounts in the UK, USA and
Europe (RRP £2.00). Launching with
four flavours including, Cucumber Mint, Blood Orange
Rosemary, Elderflower Mint and Raspberry Orange Blossom, TRIP
Mindful Blend tastes as good as it will make you feel. TRIP is the
first brand to combine the ingredients known for their calming
effects in a single drink, which will provide you with all the
popular calming benefits, without a compromise on taste.
Following the popularity of TRIP's drinks which
have brought CBD to the masses, TRIP Mindful Blend is the brand new
way to access more trending ingredients all in one delicious drink.
With the global wellness industry now worth over $5.6 trillion,[3] and
wellness focused videos across TikTok accumulating over 19 billion
views, as people prioritise their mental health and increasingly
look to improve their overall wellbeing. It is no surprise that the
powerful health benefits of Lion's Mane, Magnesium, and Ashwagandha
have boomed on social media, and TRIP Mindful Blend offers the
perfect new way to unwind with a unique blend of ingredients.
[1] North Star, Circana, Total Carbonates
Market January Value Sales – Carbonated Beverages excluding
energy
[2] North Star, Circana, Total Carbonates
Market January Value Sales – Carbonated Beverages excluding
energy
[3] Bloomberg, November 2023
https://www.bloomberg.com/news/articles/2023-11-09/the-global-wellness-industry-is-now-worth-5-6-trillion
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