MLF Announces Launch of New Multi-Year Sponsorship and Licensing Partnership with REDCON1
25 Abril 2024 - 11:08AM
Business Wire
Premium sports nutrition brand REDCON1 secures
exclusive partnership as the Official Energy Drink & Sports
Nutrition partner of MLF and will also serve as the presenting
sponsor of Bass Pro Tour Stage Four at Lake Eufaula
Major League Fishing (MLF), the world’s largest
tournament-fishing organization, and REDCON1, a premier supplement
and energy brand for people who demand the most out of their
workout and workday, announced a multi-year sponsorship and
licensing partnership that brings together category leaders in the
fishing and outdoors space and the booming supplement and protein
energy industry.
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REDCON1 will become the Official Energy Drink, Official Protein
Bar, Official Protein Powder, and Official Pre-Workout of MLF,
integrating the premier supplement provider into a wide range of
MLF media and tournament assets, including television and
livestream broadcasts. REDCON1 will also be the presenting sponsor
of MillerTech Stage Four at Lake Eufaula Presented by REDCON1, held
April 30-May 5 in Eufaula, Oklahoma.
The exclusive partnership comes on the heels of REDCON1’s
February announcement that Hall of Fame two-sport athlete Super
Bowl Champion, and Division 1 college football head coach Deion
Sanders had taken an ownership stake in the company. REDCON1 and
“Coach Prime” have been developing a Prime Time-inspired line of
products, which will debut with an energy drink.
REDCON1 will also license the MLF logo and brand on products in
retail locations around the country.
“This multi-year partnership with REDCON1 is designed to raise
the bar for both of our brands,” said MLF Vice President of
Sponsorship and Business Development Michael Mulone. “Aaron
Singerman and Coach Prime are building REDCON1 into the best
premium energy and sports nutrition brand on the planet. With their
strong presence in retailers nationwide and MLF’s brand-loyal
audience, this sponsorship is a massive win for both companies.
Whether you’re on the boat, working out or just working hard,
REDCON1 should be every fishing fan’s first choice for an energy
drink or protein supplement.”
"We are thrilled to announce our partnership with Major League
Fishing. As MLF's Official Energy Drink and Sports Nutrition
partner, we are excited to support the high-performance lifestyle
of anglers everywhere—whether they're at the lake, on the road, or
in the gym. At REDCON1, readiness isn't just a core value; it's our
mission," stated Aaron Singerman, Founder of REDCON1.
In addition to the extensive broadcast presence at Stage Four,
REDCON1 will receive prominent exposure across all MLF circuits,
including the Bass Pro Tour and as a sponsor of all MLF5
tournaments, and the General Tire Team Series (which will be
livestreamed for the first time this season). REDCON1 will be
featured in all MLF media platforms, including tournaments and
activations, website and social media channels, MLF Bass Fishing
magazine and television programming on CBS, Discovery Channel,
Outdoor Channel, CBS Sports Network, World Fishing Network and on
demand on MyOutdoorTV (MOTV) and Rumble.
The MLFNOW!® broadcast team of Chad McKee and J.T. Kenney will
break down the action at MillerTech Stage Four at Lake Eufaula
Presented by REDCON1 live on the final two days of the Qualifying
Rounds, the Knockout Round and the Championship Round of
competition. MLFNOW!® is livestreamed on MajorLeagueFishing.com,
the MyOutdoorTV (MOTV) app and Rumble.
Television coverage of MillerTech Stage Four at Lake Eufaula
Presented by REDCON1 will premiere as a two-hour episode on
Discovery starting at 7 a.m. ET, on Saturday, Oct. 12, with the
Championship Round premiering on Saturday, Oct. 19. New MLF
episodes premiere each Saturday morning on Discovery, with
re-airings on Outdoor Channel.
For additional information about MLF, its tournaments and
sponsors, visit MajorLeagueFishing.com. To learn more about REDCON1
and its complete line of energy drinks, protein bars, protein
powders and pre-workout supplements, visit REDCON1.com.
About REDCON1 REDCON1 is a
mission-based company founded on a simple principle - create the
highest quality supplements for people who need to get the most out
of their workout and workday. REDCON1 stands at the forefront of
the sports nutrition industry, committed to providing consumers
with the highest quality supplements and performance drinks. Known
for its gold standard in product development and dedication to
innovation, REDCON1 continues to redefine excellence in nutrition
and readiness, helping everyone around the world achieve their peak
performance. For additional information, visit redcon1.com.
About Major League Fishing
Major League Fishing (MLF) is the world’s largest
tournament-fishing organization, producing more than 250 events
annually at some of the most prestigious fisheries in the world,
while broadcasting to America’s living rooms on CBS, Discovery
Channel, Outdoor Channel, CBS Sports Network, World Fishing Network
and on demand on MyOutdoorTV (MOTV). Headquartered in Benton,
Kentucky, the MLF roster of bass anglers includes the world’s top
pros and more than 30,000 competitors in all 50 states and 17
countries. Since its founding in 2011, MLF has advanced the sport
of competitive fishing through its premier television broadcasts
and livestreams and is dedicated to improving the quality of life
for bass through research, education, fisheries enhancement and
fish care.
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MEDIA CONTACTS:
JOE OPAGER MLF, DIRECTOR OF COMMUNICATIONS e:
joe.opager@majorleaguefishing.com www.majorleaguefishing.com
RYAN MONAHAN REDCON1, CHIEF MARKETING OFFICER e:
ryan@redcon1.com www.redcon1.com