Pixalate’s Q1 2024 Top Grossing Apple TV Connected TV (CTV) Apps Based on Global Open Programmatic Ad Spend: Hulu, Vix, Viki Among Top Grossing Apps
26 Abril 2024 - 2:06PM
Pixalate, the global market-leading ad fraud protection, privacy,
and compliance analytics platform, today released the Q1 2024
Global Top Grossing Connected TV Apps Benchmark Report - Apple
TV. The report includes estimates on top grossing apps in open
programmatic advertising from March 2024 by global region including
North America, Europe, the Middle East and Africa (EMEA),
Asia-Pacific (APAC), and Latin America (LATAM). Pixalate also
released Amazon Fire TV, Roku, and Samsung Smart TV versions of the
report.To compile the research in this series, Pixalate’s data
science team analyzed over 1.8 billion open programmatic
advertising impressions across 6,000 CTV apps from March
2024.
Key Findings: Top Grossing Apple TV CTV Apps
- Hulu generated an estimated
$10M in open programmatic ad revenue on traffic
from N. America in March 2024 on Apple TV, 22x more than any other
app
- Vix TV generated an estimated
$7K in open programmatic ad revenue on traffic
from LATAM in March 2024 on Apple TV, 3.5x more than the next top
grossing app in LATAM
- Viki Rakuten generated an estimated
$5K in open programmatic ad revenue on traffic
from EMEA on Apple TV in March 2024, followed by Atmosphere TV with
$4K
Top Grossing Apple TV CTV Apps by Region in March
2024North America
- Hulu: $10M estimated open programmatic ad revenue
- Fubo: Watch Live TV & Sports: $456K estimated open
programmatic ad revenue
- Atmosphere: $354K estimated open programmatic ad revenue
EMEA
- Viki: Asian Drama, Movies & TV: $5K estimated open
programmatic ad revenue
- Atmosphere TV: $4K estimated open programmatic ad revenue
- GB News: < $2K estimated open programmatic ad revenue
APAC
- Atmosphere TV: $3K estimated open programmatic ad revenue
- YuppTV - Live TV & Movies: $2K estimated open programmatic
ad revenue
- Viki: Asian Drama, Movies & TV: < $2K estimated open
programmatic ad revenue
LATAM
- ViX: TV, Fútbol y Noticias: $7K estimated open programmatic ad
revenue
- Atmosphere TV: <$2K estimated open programmatic ad
revenue
- DistroTV : Live TV & Movies: < $2K estimated open
programmatic ad revenue
Download a complimentary copy of each report
today:
- Top Grossing Apps on Samsung Smart TV
- Top Grossing Apps on Amazon Fire TV
- Top Grossing Apps on Apple TV
- Top Grossing Apps on Roku
About PixalatePixalate is a global
market-leading ad fraud protection, privacy, and compliance
analytics platform. Pixalate works 24/7 to guard your reputation
and grow your media value by offering the only system of
coordinated solutions across display, app, video, and CTV for the
detection and elimination of ad fraud. Pixalate is an
MRC-accredited service for the detection and filtration of
sophisticated invalid traffic (SIVT) across desktop and mobile web,
mobile in-app, and CTV advertising.
www.pixalate.comDisclaimer
The content of this press release, and the Top Grossing CTV Apps
(the “Report”), reflect Pixalate's opinions with respect to factors
that Pixalate believes can be useful to the digital media industry.
Pixalate's opinions are just that, opinions, which means that they
are neither facts nor guarantees. Pixalate is sharing this data not
to impugn the standing or reputation of any entity, person or app,
but, instead, to report findings and trends pertaining to
programmatic advertising activity across CTV in the time period
studied.
Nina Talcott
Pixalate Inc.
ntalcott@pixalate.com