About-face and af94 announce the appointment of Ms. Francesca
Raminella as CEO, effective, Monday May 13,
2024
LOS
ANGELES, May 13, 2024 /PRNewswire-PRWeb/ --
About-face and af94 announce the appointment of Ms. Francesca
Raminella as CEO, effective today.
"Francesca's strategic insight coupled with
her extensive experience across renowned beauty brands, uniquely
positions her to lead our about-face and af94 brands into a new era
of growth" Joe El Chami,
Celebrands
Francesca Raminella brings over 25 years of leadership and
business experience in beauty, joining the company from Beauty By
Imagination ("BBI"), a portfolio company of ACON Investments L.L.C.
("ACON"). Most recently as CEO, she spearheaded growth and
innovation of their hair care, tools, and accessory brands
including Wet Brush, Goody, Ouidad, Bio Ionic and Curls.
It also marks her return to color cosmetics, holding several
executive positions at Revlon during her tenure. Her distinguished
career also includes executive management, sales, operations and
marketing roles at industry giants like Procter &
Gamble, L'Oreal USA,
and ghd North America.
With a proven track record driving commercial success, team
management and operations efficiencies, Francesca Raminella brings
a unique blend of visionary leadership, strategy and understanding
of both the changing consumer trends and retailer needs.
"Francesca's strategic insight coupled with her extensive
experience across renowned beauty brands, uniquely positions her to
lead our about-face and af94 brands into a new era of growth," said
Joe El Chami, Celebrands Managing
Director. Reporting directly to the board of directors at
Celebrands, Raminella will work very closely with Halsey and
Co-Founder, Jeanne Chavez. "I'm
thrilled to welcome Francesca Raminella to our team," said Halsey,
Co-Founder, Chief Creative Officer, and Head Makeup Artist. "Her
expertise in beauty will drive about-face to places I could only
dream of!" She continued, "I feel incredibly privileged to have
someone by my side, who not only shares the same goals and vision
of what this brand could be - embracing that makeup is for
everyone, leading with creativity and focusing on individuality,
but above all, cares for the community who loves our brand."
"I could not be more excited to be working with someone as
fierce and as experienced as Francesca as we build our plan for the
next iteration of innovations and product launches," said
Jeanne Chavez, Co-founder and Chief
Innovation Officer.
Raminella expressed her equal enthusiasm stating "I am thrilled
to join one of the most dynamic, creative and unique brands in
color cosmetics. Combining a distinctive cool factor with products
that are both high-performance and cleanly formulated plus an
ongoing commitment to both inclusivity and accessibility has
positioned about-face and af94 as leaders redefining industry
standards." She continued, "I am excited about future
collaborations with co-founders Halsey and
Jeanne Chavez, and the brand teams to further expand our
impact in the global marketplace."
With Francesca Raminella at the helm, about-face and af94 will
continue their trajectory of success, captivating new audiences and
setting new benchmarks for excellence in the global beauty
industry.
About about-face:
Make-u(p) without rules. Made for the versions of you,
about-face beauty is multidimensional makeup for everyone,
everywhere created by Halsey and built on the truth that no one is
just one thing and all humans are weird, complex and imperfectly
beautiful beings. Everyone has their own messy, mad and personal
method to becoming the greatest version of themselves, so we make
products that are hardworking over hype, designed to celebrate the
journey to become every version of us and all experimental versions
along the way. Our pigment-saturated, long-wearing, buildable
formulas empower self-expression and are 100% vegan and
cleanly-formulated.
About af94:
"Just be yourself." It sounds simple, but we know it's not.
Figuring out who you are takes guts, so we're here to help shake
things up. With all-day color built for self-expression, af94 was
made to inspire an inner boldness in all of you. Packed with
powerful pigments + skincare ingredients, af94 allows you to play,
while your skin can chill. But "rules"? We're not about those, so
we leave the creative freedom up to you. Come as your messy,
authentic, beautiful self (or whatever vibe you're feeling today)
because skin is skin + makeup is for everyone. Show the world what
you got.
Media Contact
JILL CHAYET, BLUPRINT PR, 1
3106502900, jec@blupr.com, https://aboutface.com/
View original
content:https://www.prweb.com/releases/about-face-and-af94-appoint-francesca-raminella-new-ceo-302143279.html
SOURCE about-face