Gil Sommer to Lead Product Functions at OpenX
22 Mayo 2024 - 7:05AM
Business Wire
Sommer’s appointment signals the SSP’s continued commitment to
innovative product offerings in curation, CTV, mobile, and
cookie-free alternatives.
OpenX Technologies, Inc., one of the world’s leading omnichannel
supply-side platforms, today announced the promotion of Gil Sommer
to VP, Global Product. In this new capacity, Sommer will be
responsible for product management, design, and marketplace quality
for OpenX.
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Gil Sommer to Lead Product Functions at
OpenX (Photo: Business Wire)
Reporting to John Gentry, CEO, Sommer will assume leadership of
the global product organization, overseeing international teams
based in the US and Poland. These teams work closely with
publishers, advertisers, DSPs, and data partners to drive
innovation and provide best-in-class technological solutions across
all digital channels, including web, app, and CTV.
Coinciding with his elevation to VP of Global Product, Sommer
will also join the IAB Tech Lab Board, where he’ll bring over 15
years of programmatic product experience to the non-profit
consortium.
Since joining OpenX in 2022, Sommer and his team have been
instrumental in ensuring that OpenX delivers innovative solutions
to the market through key initiatives such as TV by OpenX, OpenX’s
Cookieless Deal Library, early Privacy Sandbox testing, inventory
quality and elimination of MFA, political tools, and more.
"OpenX has a rich history of leadership in programmatic
innovation, from pioneering header bidding to building the largest
independent supply-side graph, which powers the industry’s most
advanced curation capabilities,” says Sommer. “I’m looking forward
to not only continuing this outstanding work but also building on
it by working closely with our partners and customers to deliver
products that address their programmatic needs and positively
impact their bottom lines."
Prior to joining OpenX, Sommer spent five years at Connatix, a
video platform for publishers, where he led all product management.
Previously, he managed several categories at Fiverr, a marketplace
for freelancers, and was a management consultant at Accenture
Strategy, where he developed a strong ability to connect with
clients and customers.
“Gil’s deep knowledge of programmatic and his ability to
understand the needs of our partners make him a strategic selection
to lead our product team,” says Gentry. “Further, he has a strong
track record of innovating to solve for real-world programmatic
challenges, which will be incredibly valuable in sustaining growth
for both the market and OpenX amid the many changes affecting our
industry.“
About OpenX
OpenX is an independent omni-channel supply-side platform (SSP)
and a global leader in supply-side targeting, transparency, and
sustainability. Through its 100% cloud-based tech stack, OpenX
powers advertising across CTV, app, mobile web, and desktop,
enabling publishers to deliver marketers with improved performance
and dynamic future-proofed solutions. With a 15-year track record
of programmatic innovation, OpenX is a direct and trusted partner
of the world’s largest publishers, working with more than 130,000
premium publisher domains and over 100,000 advertisers. As the
market leader in sustainability, OpenX was the first adtech company
to be certified as CarbonNeutral™ and third-party verified for
achieving its SBTi Net-Zero targets. Learn more at
www.openx.com.
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Zoey Larsen zoeylarsen@openx.com