TORONTO, July 2, 2024
/CNW/ - Redberry Restaurants, a leading operator of quick-service
restaurants in Canada, is excited
to announce the appointment of Chelsea
Kellock as the new Vice President of Marketing, effective
immediately.
Redberry has ambitious plans to open over 600 new Burger King,
Taco Bell and Jersey Mike's locations across Canada in the next decade. To support this
unprecedented expansion the company has created an executive role
dedicated to overseeing its marketing initiatives. This strategic
move aligns with Redberry's vision to become the largest and
fastest-growing quick-service restaurant (QSR) franchisee in the
country.
Chelsea joins Redberry with extensive experience in leading
business strategy and executing cross-functional initiatives within
the Canadian restaurant industry. She brings a wealth of knowledge
and a proven track record of success in senior-level marketing and
operational leadership roles, particularly within well-established
Canadian QSR and casual dining brands.
"Our brand partners increasingly look to Team Redberry for
long-term brand strategy and activation," said Chris Racine, Chief Operations Officer.
"Chelsea's appointment is a testament to our commitment to evolving
from tactical marketing to strategic brand leadership at the
executive level. Her expertise and leadership will be pivotal as we
continue to grow and achieve new milestones."
"I am thrilled to join Redberry Restaurants and look forward to
working with such a dynamic team," said Chelsea Kellock. "I am eager to contribute to
the record growth and success of our brands and to further enhance
the exceptional experiences we offer our guests across Canada."
About Redberry Restaurants
Founded in 2005, Redberry is one of Canada's largest QSR restaurant Franchisees.
Redberry owns and operates 190-plus restaurants across the country
operating under the BURGER KING®, Taco Bell and Jersey
Mike's Subs brands. With signed agreements to build more
than 600 new restaurants, Redberry is one of
Canada's fastest-growing
restaurant companies. Redberry's mission and accelerated
growth trajectory are made possible by its partnership with City
Capital Ventures. Culturally, we have created an environment
where our partners, brands, and team members can achieve the
best versions of themselves. Redberry is proud to have been
awarded "Restaurant Top 200: The Nation's Largest and Most
Successful Franchisees" by Franchise Times for the last two
years, and Burger King's Franchisee of the year for North America in 2021. We truly are
architects of a different kind of restaurant company.
For more information, visit www.redberry.ca
SOURCE Redberry Restaurants