Healthcare Media Trailblazer Ray Rosti Named President, Klick Media
03 Julio 2024 - 8:03AM
Business Wire
Former Publicis Chief Digital Officer joins
Klick to take its growing Media team into the future
Klick Health today announced that healthcare media veteran Ray
Rosti has been named President, Klick Media. The agency’s Chief
Operating Officer, Greg Rice, said that Rosti’s proven innovative
approach and deep understanding of digital strategies made him the
perfect candidate for the new role as Klick continues to expand and
enhance its media capabilities.
"We are thrilled to welcome Ray as President of Klick Media,”
Rice said. “His extensive experience and leadership in digital and
healthcare marketing make him an exceptional addition to our team.
His vision aligns perfectly with our commitment to delivering
cutting-edge solutions and creating significant value for our
clients. And we are confident that under his leadership, Klick
Media will reach even greater heights in delivering exceptional
results."
Rosti joins Klick with over 25 years of experience in digital
marketing and healthcare, the majority of which were spent at
Publicis. Most recently, he served as the agency’s Chief Digital
Officer, where he led a team of over 250 data strategy, digital
activation, and omnichannel enablement professionals. Previously,
he played a pivotal role in launching its media group, developing
capabilities and expertise across SEO, SEM, programmatic, and
social media – focusing on advancing channel strategy and precision
activation excellence through the lens of healthcare strategy,
regulations, and industry dynamics.
Rosti said he is excited about the impact Klick can have in
healthcare media, especially as the industry is likely to be
impacted by major disruptions in the media landscape – between
cookie deprecation, privacy regulations, transparency, and
inventory quality.
“The way in which we plan, activate, and measure media is going
to change dramatically,” he explained, adding that Klick is
well-positioned to address these challenges head-on. “Klick has
always been a leader in the health landscape with its
people-centric focus, hacker roots, and legacy in healthcare
marketing. That’s what drew me here. My passion in healthcare media
has always been focused on delivering client value with an eye on
what's next, and I’m excited about how Klick is ready to take the
future on at the intersection of data, technology, media, and
healthcare."
Today’s news follows record-breaking results for Klick on the
global awards stage. Most recently, at the Cannes Lions Festival of
Creativity, it was named the World’s #3 Independent Agency of the
Year, #2 Healthcare Agency and #2 Healthcare Network of the Year
for the second year running, and won eight Lions, including the
Innovation Grand Prix. In mid-June, Klick won 44 trophies and was
crowned Clio Health’s Independent Agency of the Year for the second
consecutive year.
About Klick Health Klick Health is the world’s largest
independent commercialization partner for life sciences, focused on
hacking the boundaries of health by developing, launching, and
supporting life sciences brands to achieve their full potential.
The agency provides best-in-class marketing and advertising, media
strategy and purchasing, medical affairs and medical
communications, value and market access services, as well as
enterprise omnichannel enablement among its specialized offerings.
Klick’s client service is rooted in deep medical and scientific
understanding, enabled by over 185 post-graduate, in-house medical
experts; unrivaled decision sciences capabilities; and innovative,
results-driven creative that has made it one of the most-awarded
advertising agencies on the planet.
In 2023, Klick won 160 top creative honors and seven agency
distinctions from the most respected advertising awards shows,
including Clio Health Independent Agency of the Year, London
International Awards’ Global and North American Independent Health
Agency of the Year; and Cannes Lions’ #2 Healthcare Agency, #2
Healthcare Network, and #10 Independent Agency of the Year. Klick
is also consistently ranked a Best Managed Company, Great Place to
Work, Best Workplace for Women, Best Workplace for Inclusion, Best
Workplace for Professional Services, Most Admired Corporate
Culture, and a FORTUNE Best Workplace in Advertising.
Established in 1997, Klick Health (including Klick Katalyst and
btwelve) has offices in New York, Philadelphia, Toronto, London,
São Paulo, and Singapore. It is part of the Klick Group of
companies, which also includes Klick Media Group, Klick Applied
Sciences (including Klick Labs), Klick Consulting, Klick Ventures,
and Sensei Labs. Follow Klick Health on LinkedIn and for more
information on joining Klick, go to careers.klick.com.
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