Discuss, the all-in-one platform driving next gen human centricity,
is excited to announce their continued momentum in the first half
of 2024, marked by market share growth, strategic innovations, and
impact on the industry.
Market Momentum
Discuss continued its
successful trajectory in the first half of 2024, welcoming renowned
brands into its community, including three out of the top ten
largest global companies, by market cap, as well as dozens of other
large global brands such as Tesco, Danone, Mondelez International,
Jägermeister, PVH Corp. (parent company of Calvin Klein and Tommy
Hilfiger), Suntory Global Spirits, Super.com, AB InBev, Reckitt,
and agencies including Verve, Fusion Hill, CMB, and ADEO Group –
reaffirming its position as the preferred partner for empowering
global organizations to scale human centricity.These new customers,
along with the unlimited subscription model and new asynchronous
feature that Discuss introduced last year, are driving platform
adoption with usage 48% higher compared to the same period last
year and a year-over-year ARR growth of 74% compared to the same
period last year (H1). In the first half of the year, the
organization’s global workforce continued to expand significantly,
with new hires across the globe in Development, Customer Success
& Services, and Sales and Marketing. The influx of talent from
diverse locations highlights Discuss’ commitment to supporting its
growing global customer base with a best-in-class, worldwide
team.
Next-Gen InnovationsGenAI Tools to Scale Qual
Research
Genie, the company’s
GenAI suite of tools, continueds to outpace the industry with its
added capabilities focused on instantly summarizing key themes on
an even broader global scale. For example, if interviews within a
research project include respondents speaking English, German,
French, Spanish, Portuguese, Dutch, Italian, Mandarin, Japanese, or
Polish, in one click, Genie instantly assesses each conversation
and uses them to craft a project level summary and key themes along
with supporting points and statements for each theme. The added
language support now enables Genie to be fully leveraged across the
100+ countries where the rest of the Discuss platform is already
being used for qualitative research today. Additionally, the
precision of the auto-transcriptions used in generating the
summaries also increased for dozens of languages, further enhancing
Genie’s ability to deliver exceptionally detailed and accurate
session recaps, summaries, themes, and quotes on a global
scale.
Leveraging its deep
expertise in market research, Discuss continues to tailor its GenAI
tools for the unique demands of the insights industry while being
able to use the most current large language models (LLMs) that make
these giant quarterly leaps possible, and enable customers to
understand and incorporate global consumer insights into their
business decisions with ease.
All-In-One Global Research Hub
In the first half of
2024, Discuss continued to deliver a best-in-class, purpose-built
platform to support unlocking human centricity at scale. In
addition to further enhancing both its live and asynchronous
capabilities, Discuss also made it even simpler to upload entire
folders of videos from virtually any source in a few clicks. Once
these off-platform videos are uploaded, transcripts are instantly
created and Genie provides recaps of each file and across all the
uploaded files. All the same great video editing and highlight reel
tools can then also be leveraged to generate end reports more
quickly and share key moments with stakeholders more easily. With
these updates, Discuss is now being used as a global human
centricity hub.
An Unlimited Research
ModelIntroduced in 2023, Discuss' innovative unlimited research
model is now widely seen as the way for organizations to do more
research, their way. With plans that not only include unlimited use
of Discuss’ live, asynchronous, and GenAI capabilities but also
unlimited use of key services such as live technical support to
ensure every focus group or in-depth interview (IDI) goes
perfectly, or project management, or even recruiting while paying
one fixed ‘per researcher’ seat fee, customers are running projects
faster, more efficiently, and doing more qual research that’s
helping drive better strategic decisions and planning. This
approach has proven to be loved by customers as it eliminates red
tape of creating PO’s, statements of work, and other paperwork
typically required to get approved internally prior to starting a
project. Customers have also loved that they can more easily budget
their qualitative research and if they do more than planned, it
won’t further eat into their annual budget.
Discuss also expanded its
offerings beyond mere technological solutions with the introduction
of Discuss University, a virtual launchpad providing on-demand
resources, guides, and courses. This initiative aims to democratize
human centricity by equipping researchers with the needed tools to
extract valuable consumer insights effectively.
Impacting
Industry Conversations & G2 Recognition
Continuing to lead
industry conversations, Discuss facilitated numerous conversations
on the new era of market research and GenAI. This involved
engagements including TMRE@Home with PepsiCo, Quirk’s events in
London with Reckitt and in Chicago with Edgewell Personal Care, as
well as IIEX Europe, once again collaborating with PepsiCo.
Discuss continues to
excel in innovation and customer satisfaction, receiving
recognition in the G2 Quarterly Reports every quarter for two years
running. In the Summer 2024 reports, Discuss was recognized as a
Leader and a top Momentum Leader among 54 vendors in User Research
and 14 vendors in Consumer Video Feedback. Notably, it was named #1
Best Results in Consumer Video Feedback, with users highlighting
its ability to achieve a 6-month return on investment, over twice
as fast as the industry average of 13 months.Additionally, for the
third consecutive year, Discuss was named Overall SaaS Award winner
in the Analytics and Business Intelligence category of the 2024
APPEALIE SaaS Awards.
Pioneering the
Future of Human-Centric Research
Now more than ever,
global organizations are prioritizing listening to their consumers
and integrating their voices into strategic decisions. A
large-scale study by M&C Saatchi found that an empathy deficit
in business costs the average brand over $300 million in lost
revenue every year. While a study by Gallup Workplace reports that
human-centric companies saw a 25% increase in customer loyalty and
a 20% increase in customer confidence.
Discuss’ momentum in the
first half of 2024 underscores its role in enabling global
organizations to achieve human-centricity at scale with its
all-in-one solution and next gen GenAI tools. With a commitment to
continuous innovation, Discuss continues to lead its customers to
the forefront of this new era.
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About
DiscussDiscuss stands as an all-in-one qualitative
research platform, driving next gen human centricity. We believe in
the transformative impact of truly listening, understanding, and
valuing customers' experiences, recognizing their critical role in
fostering empathy. Trusted by the leading Market Insights, CX, and
UX professionals worldwide, Discuss goes beyond data points,
delivering in-depth insights in real time and transforming consumer
relationships. As a pioneering leader in the qualitative market
research space, our platform is the choice of global brands and
agencies, including Unilever, Viking Cruises, Ipsos, KraftHeinz,
HP, Reckitt, and Mastercard, enabling them to make more informed
strategic decisions faster than ever before. Talk to an expert to
transform your insights into powerful, human-centric strategies
that drive action and deliver results.
Kendra Gray
Discuss
3039064301
kendra@discuss.io