Tottenham Hotspur Partners With Crypto Platform Kraken
16 Julio 2024 - 7:32AM
Business Wire
Tottenham Hotspur has today announced a global brand partnership
with Kraken. Ahead of the 2024/25 season, Kraken will become the
Club’s first-ever Official Crypto and Web3 Partner, and the
Official Sleeve Partner for its Men’s and Women’s teams.
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the full release here:
https://www.businesswire.com/news/home/20240716391494/en/
Tottenham Hotspur partners with Crypto
Platform Kraken (Photo: Business Wire)
Founded in 2011, Kraken is one of the world’s longest-standing
crypto platforms. Inspired by a mission to accelerate the global
adoption of crypto, Kraken empowers clients to confidently learn
about the emerging crypto ecosystem. In the UK, Kraken has deep and
established roots after consistently investing resources to grow
its local team, which now has over 350 people. Kraken has also
become one of the largest UK-registered crypto platforms, and has
over 13 million clients globally accessing the crypto markets
through its consumer and pro mobile apps, and a state-of-the-art
trading platform.
Both Spurs and Kraken share a forward-thinking vision for how
cutting-edge technologies can be leveraged to push boundaries and
enhance the fan experience. The partnership will focus on advancing
football fans' understanding about crypto and how the technology
can be applied to deepen connections to the sport.
Throughout this partnership, Kraken will engage with the Club’s
global fan base through exclusive content, fan pop-ups, and provide
behind-the-scenes access to both Kraken and Tottenham Hotspur
events.
Ryan Norys, Chief Revenue Officer, Tottenham Hotspur, said: “As
a Club that aims to drive innovation in everything we do, we are
delighted to partner with yet another forward-thinking brand in
Kraken – a true leader in its field, recognised throughout the web3
industry for its emphasis on education around the crypto ecosystem.
We look forward to bringing our fans a range of exciting events and
experiences throughout the course of the partnership.”
“Spurs supporters and the crypto community both have an
undeterred and relentless passion for what they believe in,” said
Mayur Gupta, Kraken’s Chief Marketing Officer. “Kraken has a vision
that crypto, like football, should be accessible to everyone. We’re
therefore thrilled to partner with Tottenham Hotspur to bring this
inclusive financial technology to a larger audience of football
fans.”
Kraken will also boost its connection to F1 by becoming the
Official Crypto and Web3 Partner of F1 DRIVE - London, a
first-of-its-kind immersive karting experience that sits below the
iconic South Stand of the Tottenham Hotspur Stadium. Both Tottenham
Hotspur and Kraken will host interactive competitions to further
engage fans who are interested in sports and finance.
For more information about the partnership and upcoming fan
experiences, please visit our landing page.
About Tottenham Hotspur FC:
Founded in 1882, Tottenham Hotspur Football Club is an English
Premier League Club, based in North London, with an estimated
global reach of 616 million, over 100 million social media
followers and a global cumulative TV audience of 355 million.
Tottenham Hotspur has:
- Multi-national Men’s and Women’s playing squads, competing in
the Premier League and Women’s Super League respectively
- A clear strategy to develop talent for its First Teams from
within its Academy
- A £100m state-of-the-art Training Centre that supports the
Club’s ambition to attract, develop and retain the best talent
- Commercial partnerships with globally-recognised brands
including AIA Group Limited (AIA), one of the world's leading
providers of life insurance services, and Nike, the world’s leading
sports footwear and apparel company
- A commitment to minimizing its environmental impact across Club
operations, being named as the greenest in the Premier League for
the past five years. Tottenham Hotspur is a signatory of the UN
Sports for Climate Action Framework, committing to halve carbon
emissions by 2030 and become net zero carbon by 2040
- An award-winning Foundation that is renowned for creating
opportunities to help enhance the lives of people in its local
community through education, employment, health and social
inclusion programmes
In April 2019, the Club opened an iconic new stadium that sits
at the heart of a £1billion sport-led regeneration of North
Tottenham. The stadium is the largest football club stadium in
London and is a multi-use venue with the ability to host a variety
of events 365 days a year, including NFL, boxing, rugby, concerts
and other major events, plus visitor attractions including F1 Drive
London, Stadium Tours and the Dare Skywalk, attracting 3 million
annual visitors.
As a result of the new stadium development, analysis shows
Tottenham Hotspur contributes around £900m of gross output to
London's economy, generating an additional GVA (Gross Value Added)
of nearly £500m in London, supporting 3,700 jobs across its three
local Boroughs.
About Kraken:
Kraken is one of the world’s longest-standing and most secure
crypto platforms. Our mission is to accelerate the global adoption
of crypto, so that everyone can achieve financial freedom and
inclusion. Globally, Kraken clients trade more than 200 digital
assets and 6 different national currencies, including GBP, EUR,
USD, CAD, CHF, and AUD.
Founded in 2011, Kraken was among the first to offer spot
trading with margin, parachain auctions, staking, regulated
derivatives and index services under one roof. Trusted by over 13
million individuals, traders and institutions around the world,
Kraken offers professional 24/7/365 client support along with one
of the fastest, most performant trading platforms available. Kraken
has set the industry standard for transparency and client trust,
and was the first crypto platform to conduct Proof of Reserves. In
2024, Kraken ranked 18th in Newsweek’s Top 100 Most Loved
Workplaces in the UK showcasing how the platform offers one of the
most compelling employment opportunities.
Kraken markets can be monitored and traded via the web or
through the Kraken and Kraken Pro iOS and Android apps.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240716391494/en/
Tottenham Hotspur FC: Tony Stevens
tony.stevens@tottenhamhotspur.com
Kraken: Lauren Post at press@kraken.com