PacSun Adopts Census Embedded in SoundCommerce to Combine Intelligent Data Onboarding and Modeling with Universal Data Activation
16 Julio 2024 - 11:00AM
Business Wire
PacSun’s marketing and customer teams now have
the ability to fully transform, govern, and activate data through
campaign automation to better engage and serve PacSun customers
Census, the leading data activation and Reverse ETL platform,
today announced iconic streetwear retailer PacSun is live on Census
Embedded in the SoundCommerce Data Platform.
The retailer is one of the first brands to benefit from the new
Census-SoundCommerce partnership, where Census Embedded provides a
complete reverse ETL and data activation solution for SoundCommerce
customers, for best-practice data management.
“SoundCommerce serves as PacSun’s composable Customer Data
Platform, landing modeled data in a managed instance of GCP
BigQuery, which acts as our customer and marketing data warehouse,"
said Shirley Gao, PacSun's Chief Digital and Information Officer.
"With Census Embedded in SoundCommerce, our digital teams can now
enhance data integration and activation more efficiently, unlocking
opportunities to better engage and serve PacSun customers.”
PacSun unifies and models its mission-critical data using
SoundCommerce’s Reactor Intelligent Data Pipeline. The retailer
transforms, governs and activates this data utilizing Census’s
Reverse ETL integrations embedded in SoundCommerce, while Reactor
provides the data onboarding tools to offer more and better data to
Census for activation.
Through syndication of data to PacSun partners like Meta, Census
Embedded in SoundCommerce reduces data engineering time and cost
and provides faster time-to-engagement with new and repeat
customers with a greater variety of signals and attributes in
marketing activation and campaign automation.
Census Embedded enables any business to offer best-in-class data
integrations to 200+ SaaS tools, directly within their
customer-facing applications. Designed with developers in mind, it
ensures an effortless and secure authentication and credential
management process. For companies such as SoundCommerce that work
with their customers’ data, such as data providers, agencies, and
SaaS platforms, Census Embedded Reverse ETL makes data sharing
easier than ever.
SoundCommerce’s Reactor low-code intelligent data pipeline
ingests, maps, and models data for hosting in today’s modern data
warehouses such as Snowflake and Google Cloud BigQuery, making data
available for AI, analysis, and activation in tools like Census
Embedded. Reactor renders quality data that is natively accessible
for Large Language Model (LLM) platforms such as Snowflake Cortex
and Google Gemini on Vertex AI – critical to fast, low-cost
generative AI enablement for businesses.
Census Embedded in SoundCommerce is available to any business
looking to better model and activate mission-critical data. Learn
more at soundcommerce.com/census and
https://www.getcensus.com/embedded.
About Census
Census is the first Universal Data Platform that brings data
transformation, activation, and governance into one collaborative
workspace. Leading enterprises including Activision, HubSpot,
Canva, Orangetheory Fitness, Rippling, and Notion use Census to
unite all their teams and applications around a single source of
truth. By providing warehouse-native tools for Reverse ETL and
embedded data integration, Census empowers business teams to launch
faster, generate more valuable insights, and reduce the ticketing
burden on data teams. Census is backed by Sequoia, Andreessen
Horowitz, Insight Partners, and Tiger Global. For more information,
visit www.getcensus.com or follow @census on Twitter.
About SoundCommerce
SoundCommerce drives profitable growth, customer experience and
lifetime value across retail systems and channels — from first
click to doorstep delivery. The company’s flagship data platform,
Reactor, is an intelligent data “ETLT” pipeline for every industry,
offering breakthrough flexibility to collect, define and model
mission-critical data in the AI era. Reactor creates business-ready
data from first-party systems and applications, providing clean,
well-defined data modeled for generative AI, analytics and
activation. Reactor renders fully prepped and modeled data in data
warehouses that customers own and control, while creating cost
efficiencies to tamp down the spiraling costs of enterprise data
management. Founded by Amazon veterans, SoundCommerce is backed by
leading venture capital investors including Emergence Capital, DCM,
Defy.VC and Voyager Capital. Learn more at SoundCommerce.com and
ReactorData.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240716473702/en/
Matt Amundson matt.amundson@getcensus.com