Psycho Bunny Partners with Metaverse Group and Super League to Launch Summer Splash Storefront in Roblox; Selling out in the First 30 Minutes!
16 Julio 2024 - 3:58PM
Business Wire
Psycho Bunny, the iconic fashion brand known for its
distinctively vibrant style and celebrating the fashionable
connection between fathers and their kids, is thrilled to announce
the launch of their Flagship Store for Summer Splash on Roblox. In
collaboration with Metaverse Group and Super League, this
innovative in-game shop brings the playful, colorful essence of
Psycho Bunny into the exciting, interactive world of Roblox.
This press release features multimedia. View
the full release here:
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Photo Credit: Psycho Bunny
Summer Splash released on July 2nd, within Resort Tycoon 2, a
“Sims” like beach and resort style Tycoon Game with 2.3 Million
active players. Players earn in-game currency by building up their
seaside resort to attract new visitors to win the game. The Psycho
Bunny Flagship Store is on a tropical island, with a waterfall and
upbeat summer music vibes. Psycho Bunny’s iconic Pool Floatie is
staged on all sides of the store as you approach, with a selection
of colorful Polos from the summer collection on offer to players
shopping UGC (User Generated Content).
UGC are cosmetic items such as shirts, hats, pants, accessories
and other unique items that allow the 77.7 Million Daily Active
Roblox players to express themselves. The launch of the Summer
Splash Flagship Store provides a unique opportunity for Psycho
Bunny to connect with a massive GenZ audience where they spend
their time.
Within the first 30 minutes, the Pool Floatie free UGC was sold
out. In the first 10 days since launch, Psycho Bunny on Roblox had
already generated over 7 Million brand impressions, 220,000
in-store product interactions, and over 5,000 items claimed/sold.
Psycho Bunny fans have commented on the Shop page, across social
media, their love for the Psycho Bunny brand and excitement for its
official launch.
“Partnering with MVG and Super League allows us to blend our
brand’s unique identity with the creative possibilities of Roblox,”
said Bertrand Cesvet, Executive Creative Director at Psycho Bunny.
“We’re excited to see fans who grew up with Psycho Bunny re-engage,
or those who currently wear our clothing enjoy the drops, the shop
and clothing for sale.”
The Psycho Bunny in-game shop can be found in Resort Tycoon 2
until July 16th, Roblox Immersive Ads, in the UGC Marketplace where
gamers can claim, style and dress their avatars in Psycho Bunny
gear. Through our TikTok creator partners see content about what is
on offer for shoppers.
For more information, please visit https://www.psychobunny.com,
visit the Psycho Bunny Store on Roblox and follow Psycho Bunny
@psychobunny across social media platforms. Interview opportunities
are available upon request.
About Metaverse Group: Crafting brand narratives on Roblox,
thrilling gamers and fans alike.
About Super League: A leader in redefining the gaming industry
as a media channel.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240716123575/en/
Media Contact: The Brand Agency Ashli Urquhart
ashli@thebrand-agency.com 1(323)547-4609