First-of-its-kind experience celebrates the
launch of 30+ new Performance Traits that show how DNA influences
athletic ability
LEHI, Utah ,
July 18,
2024 /PRNewswire/ -- Do you have exceptional physical
power and flexibility like gymnast Gabby Douglas? Or superhuman
speed like track stars Jackie Joyner-Kersee or Michael
Johnson?
With the addition of more than 30 new
AncestryDNA® performance traits such as
Self-Discipline, Speed, and Hand-Eye
Coordination, people who take an AncestryDNA test can now learn
about how their genetics may have influenced their athleticism. To
celebrate, Ancestry® launched an interactive
experience today that allows fans to compare their DNA results to
world-class athletes for a limited-time at
Ancestry.com/BringYourDNAGame.
Ancestry, the global leader in family history and consumer
genomics, has teamed up with more than 15 elite athletes from
around the world, including Gabby Douglas, Nastia Liukin,
Jackie Joyner-Kersee, Michael Johnson, Bradley
Snyder, Kerri Walsh-Jennings,
Todd Frazier and more*, enabling
customers who take an AncestryDNA test to see how their genetic
traits for athleticism compare. Ancestry is also encouraging people
to get into the competitive spirit by comparing their AncestryDNA
athletic traits with friends and family.
"Using Ancestry to understand the role genetics has played in my
gymnastics career has been such an exciting journey," said
three-time gold medalist and 2012 Olympic All-Around Champion Gabby
Douglas. "I've been mastering splits and excelling on bars since I
can remember, which makes sense because I have the genetic traits
for Physical Flexibility and Physical Strength. Other skills, like
balance, took more practice to perfect — and now I know that could
be a result of my genetics. I hope this inspires people to explore
their own genetic traits and compare their results with some of the
world's greatest athletes this summer."
With the addition of these new Performance Traits, AncestryDNA
now provides more than 75 personal genetic traits along with the
world's best DNA ethnicity insights to help customers around the
world discover what makes them, them.
"At Ancestry, we're all about pushing the boundaries of DNA
science and innovation to spark personal discoveries," said
Brian Donnelly, Chief Commercial
Officer at Ancestry. "By enabling customers to compare their DNA
traits with these world champion athletes, we're taking this to a
whole new level. While the spirit of competition and achievement is
being celebrated this summer, we hope to inspire everyone across
the globe to explore their DNA to discover their unique potential
and understand what makes them truly exceptional."
Here's how to get in the game:
- Already taken an AncestryDNA + Traits test? Simply visit
Ancestry.com/BringYourDNAGame, click the "Already Have Traits" link
at the top, and go straight to the "Compare with World Class
Athletes" experience tab. AncestryDNA customers can upgrade their
results to explore all traits instantly by adding a Family History
subscription, a DNA Plus membership, or a Traits add-on.
- New to AncestryDNA? AncestryDNA + Traits is on sale now
through July 30 for $49 ($70 off) at
Ancestry.com/BringYourDNAGame. Don't wait to order a kit and
send back the sample! The Bring Your DNA Game experience will only
be live until Oct. 31.
Visit Ancestry.com/BringYourDNAGame today and put your DNA to
the champion's test!
*Participants in the Ancestry Bring Your DNA Game experience
include: Gabby Douglas, Nastia Liukin, Kerri Walsh Jennings, Michael Johnson, Jackie
Joyner Kersee, Bradley
Snyder, Todd Frazier,
Nicola Adams, Ellie Simmonds, Kriss Akabusi, Cathy Freeman, Stephanie
Rice, Mack Horton,
Michael Klim, Phylicia George and Donovan Bailey.
About Ancestry®
Ancestry®, the global leader in family history,
empowers journeys of personal discovery to enrich lives. With our
unparalleled collection of more than 60 billion records, over 3
million subscribers and over 25 million people in our growing DNA
network, customers can discover their family story and gain a new
level of understanding about their lives. Over the past 40 years,
we've built trusted relationships with millions of people who have
chosen us as the platform for discovering, preserving, and sharing
the most important information about themselves and their
families.
Media Contact: Avery Barzizza,
abarzizza@webershandwick.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/grit-guts-andgenetics-ancestry-launches-new-interactive-dna-compare-experience-to-help-fans-discover-how-their-dna-compares-to-more-than-15-world-class-athletes-302200012.html
SOURCE Ancestry