WP Engine Acquires NitroPack, Extending Leadership in Managed WordPress Site Performance
18 Julio 2024 - 12:00PM
Business Wire
The widely used SaaS solution joins WP Engine’s
suite of web enablement technology adding more power and
flexibility for customers
WP Engine, a global web enablement company providing premium
WordPress products and solutions, today announced its acquisition
of NitroPack, an all-in-one SaaS solution for improving site speed
and performance metrics, including Google's Core Web Vitals.
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With an installed base spanning more than 219,000 websites,
NitroPack fills a critical need as a comprehensive website
performance solution that empowers users with intuitive automation
for frontend site speed optimizations with little to no technical
expertise required.
"NitroPack exemplifies the technical ingenuity and performance
optimizations required to meet today's online demands," said WP
Engine Chairwoman and CEO Heather Brunner. "This single solution
can replace multiple optimization tools, and hundreds of thousands
of users have discovered its powerful combination of advanced
performance improvements and ease of use. We are excited to add
this technology suite to WP Engine's industry-leading WordPress
platform and products."
Innovative, customer-driven results
NitroPack was previously introduced to WP Engine customers with
the launch of Page Speed Boost, which leverages NitroPack’s
proprietary WordPress optimization technology. The acquisition will
further strengthen WP Engine's website performance capabilities,
providing customers with innovative features and flexibility for
site optimization.
Since its launch, Page Speed Boost adoption has consistently
grown with customers seeing significant improvements in Google
Lighthouse scores, which measure Core Web Vitals. These include a
34% average improvement in desktop scores and a 132% average
improvement in mobile scores.
Similar improvements have also been seen across NitroPack’s
wider customer base. Software provider, OfficeRnD experienced a
12.5% boost in key page conversions and a 10% increase in overall
website conversion rate after implementing NitroPack on its
website. Additionally, the site’s mobile performance score improved
to over 90, and it passed all Core Web Vitals, significantly
enhancing SEO visibility and user experience.
These customer results align with NitroPack’s mission to provide
easy access to world-class performance and support its founders’
vision for a faster, more accessible web.
“Over the past year, our partnership with WP Engine has
highlighted our shared vision and values. We are both passionate
about making websites faster,” said NitroPack Co-founder and CEO
Georgi Petrov.
“Having sold companies before, we're highly selective about who
we do business with, and our journey with WP Engine has reaffirmed
that they’re the right fit for our team, our technology, and our
customers. This acquisition is more than a business transaction,
it's the culmination of a relationship built on trust, shared
goals, and a mutual commitment to innovation.”
Differentiated technology
NitroPack’s advanced technology drives impressive results
through robust automation and optimizations for superior page load
times and overall site performance.
Key features include proprietary speed algorithms, advanced
caching, and a built-in global CDN, which enable users to achieve
faster load times without writing code or relying on developer
resources.
“NitroPack’s technology makes it easier to ensure faster load
times while giving developers time back to focus on more important
projects,” said WP Engine SVP and Chief Product Officer Ezinne
Udezue. “The acquisition will enable WP Engine’s customers to
harness this technology more broadly, as future innovations will
allow them to tailor NitroPack's features to their specific site
needs.”
About WP Engine
WP Engine empowers companies and agencies of all sizes to build,
power, manage, and optimize their WordPress websites and
applications with confidence. Serving 1.5 million customers across
150+ countries, the global technology company provides premium,
enterprise-grade solutions, tools, and services, including
specialized platforms for Managed WordPress and Headless WordPress,
industry-tailored eCommerce and agency solution suites, and
developer-centric tools like Local, Advanced Custom Fields, and
more. WP Engine’s innovative technology and industry-leading
expertise are why 8% of the web visits a WP Engine-powered site
daily. Learn more at wpengine.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240717874141/en/
Victoria Berryhill press@wpengine.com 832.492.0305