The French-inspired bakery café franchise continues to see rapid
growth in North America, opening
12 new locations in Q2 alone and noting about 70 more in
development.
MOONACHIE, N.J., July 24,
2024 /PRNewswire-PRWeb/ -- Paris Baguette, the global
bakery café franchise with over 170 locations in the U.S. and
Canada, is reestablishing itself
as the neighborhood bakery café in communities nationwide, rising
to the occasion for guests yearning for the nostalgic return of the
local neighborhood bakery café in their community. As the brand
heads into the third quarter, Paris Baguette is celebrating a total
of 20 franchises awarded, 47 units sold, 36 leases signed and 20
new bakery cafès opened across the U.S so far in 2024.
"We continue to be in a very strong position. We have rapid
expansion underway across North
America and we're excited about the results we've seen thus
far," said CEO Darren Tipton. "In
addition to our recent signings and openings we've had, we also
have 70-plus cafés in various stages of construction. It's an
incredibly exciting time for us. No one else is doing what we're
doing. We're re-establishing the neighborhood bakery café as the
heart of the community throughout North
America, and we'll continue to do that as we push to expand
through Central and South
America."
In the second quarter, Paris Baguette broke into Utah, Washington and Minnesota — three brand-new markets — and saw
double-digit quarter-over-quarter revenue growth. While the brand's
growing footprint has certainly contributed to their revenue growth
and the development of an even stronger fan base, ongoing product
innovation has been another key contributor.
Earlier this year, Paris Baguette launched a line of sweet,
refreshing lemon-inspired treats for summer, introduced their new
Croissant Crisps, Buffalo Chicken Quiche, Cherry Cheese Danish and Salted Caramel Sweet
Cream Cold Brew, and they announced the highly anticipated return
of the Watermelon Lemonade Refresher.
"Innovation is a big initiative for us and a key driver of our
success. We consistently look at what's on trend and what new
flavors our guests are interested in," Tipton said. "There will
always be more new products, developed by our industry-leading
culinary team, which will continue to complement our best-in-class
offering. If you go into any of our cafés, you'll see, feel, and
smell the magic."
Tipton said the system will harness this momentum to continue
fueling its rapid development through the end of the year and
beyond.
"The guest excitement and brand awareness that we've gained as a
result of the progress we've made to this point have been really
powerful for us," he said. "We are on track to finish the year with
about 70 new café openings, and we can't wait until next year, when
I expect we'll see another 100-plus openings."
In addition to their ongoing growth in the U.S. and Canada, Paris Baguette is preparing to open
their first cafés in Guam and
Puerto Rico later this year, and
they continue to search for a Master Partner to jump-start
development in Mexico.
"There's a lot of great movement going on — many excellent
café-level results, and development as well," Tipton said. "We've
had an amazing response from people interested in joining us. We've
also had interest from other, more sophisticated groups that are
looking to join us. I expect we'll reach the 200-café mark around
September, and with the continued interest we've identified, we'll
be at 400, 500, and on our way to one thousand in no time."
ABOUT PARIS BAGUETTE:
Paris Baguette is a bakery café franchise with more than 4,000
units across the globe. The global brand first franchised in the
U.S. in 2015 and has since established over 170 locations in
markets across the country, making them one of the premier
franchise opportunities in their category. Paris Baguette's primary
mission, executed every day by their expert staff of bakers, cakers
and baristas, is to provide guests with a warm, welcoming bakery
café experience that creates joy for all. To find out more
information on costs to buy this franchise, please visit
https://ownaparisbaguette.com/.
Media Contact
Julie Maw, Mainland, 3125263996,
jmaw@hellomainland.com, www.hellomainland.com
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SOURCE PARIS BAGUETTE