Forge is Expanding Support for Developers by
Giving Them Self-Service Tools to Launch No-Code, Flexible
Gamer-focused Loyalty Programs to Grow and Engage Their
Communities
Forge, a leading games rewards and engagement platform, is
excited to announce a massive update that reinvents the way games
grow their communities by giving developers new tools to launch
out-of-the-box loyalty programs so that they can easily acquire,
engage and retain players by offering in-game items as rewards for
playing and becoming promoters of their game.
Since its beta launch at the end of 2023, Forge has been
steadily growing an active user base of players looking for new
games and ways to earn rewards for playing and engaging, generating
proven results by driving hundreds of millions of user engagements
to a curated set of beta game partners. Now, Forge is opening up
its platform with the launch of all-new self-service tools so that
any game developer can get started for free, or upgrade to paid
packages to unlock more of Forge’s capabilities.
"We believe that game developers should spend their precious
time and resources building great games, and not worrying about how
they will reach players through traditional distribution channels
that have become increasingly less effective," said Kun Gao, CEO at
Forge. "With this evolution of Forge, we're giving developers new
resources and capabilities to create gamification that attracts
players to their game, and converts average fans into brand
advocates and promoters.”
When game developers leverage Forge, they can target players
based on their verified gaming history so that they can market to
the exact kinds of users they know will be interested in their
genre and attract them to join their communities by offering game
content as rewards. This is in stark contrast to traditional games
marketing channels which have become increasingly inefficient and
lack gamer-centric targeting features and gamification
functionality.
Forge’s loyalty programs are easy to set up, highly
customizable, and can be catered to a developer's unique needs at
any stage of game development from pre-alpha awareness building to
post-launch in-game retention. Players can earn loyalty points in a
variety of ways, including reaching in-game milestones, posting
content about the game on social media, joining and engaging in the
game’s community, or by referring their friends.
A key highlight of the even more accessible Forge platform and
toolset is that it democratizes user acquisition for games and uses
a more gamified user engagement model. These solutions are also
self-service, giving teams full control and the ability to build
custom programs that uniquely fit their game, without no coding
needed. Additionally, developers can deploy a multi-channel effort
to find players organically, from X, Steam, and Discord, and
connect with verified creators and influencers who are supporters
of their games and who have a proven track record of driving
meaningful results.
"Forge has been an amazing partner for our team at Xterio," said
Jeremy Horn, COO at Xterio. "Their unique approach to loyalty
programs and points campaigns has been effective in driving
hundreds of thousands of real, engaged users to our ecosystem."
"Working with Forge has been instrumental in rewarding our
community and helping our title flourish,” said Kasei, CEO at
Portal Fantasy. “We're proud to have been one of the first Forge
Partners and it's been a pleasure working with the team since the
beginning - they have been true professionals in every aspect!”
Alongside the launch of Season 2, Forge is also proud to
announce a select group of games that will be utilizing Forge
Loyalty Programs, including The Sandbox, Ember Sword, Portal
Fantasy, Party Icons, MetalCore, Captain and Company, OneTap, and
Gas Hero, with more partners to be announced soon.
Forge is now available for integration for all, offering
developers a comprehensive toolkit to attract verified gamers and
build custom programs that fit their games. For more information
about Forge and its innovative solutions, visit forge.gg.
Founded by gaming pioneer Dennis “Thresh” Fong, Crunchyroll
founder Kun Gao, and Cyence founder George Ng, Forge originated as
a project within GGWP, an AI-powered game moderation platform that
the team launched in 2020, Forge’s mission is to make user
acquisition and community engagement accessible and effective for
all developers, enabling them to focus on creating amazing
games.
The platform launched in late 2023 with an $11 million seed
funding round, led by Makers Fund, BITKRAFT Ventures, and Animoca
Brands, with participation from Hashkey Capital, Polygon Ventures,
Formless Capital and Adaverse. Forge’s existing investors include
industry-leading strategics such as Griffin Gaming Partners, Riot
Games, and Sony Innovation Fund. Forge’s angel investors include
gaming industry leaders Riot Games founder Marc Merrill, Twitch
founders Emmett Shear and Kevin Lin, TSM founder Dan Dinh, Kabam
founders Kevin Chou and Holly Liu, YouTube founder Steve Chen,
Krafton CEO CH Kim, former Discord CMO Eros Resmini (The Mini
Fund), and ESL founder Ralf Reichart.
About Forge
Forge is a leading games marketing platform dedicated to helping
developers grow their communities and drive engagement in their
games. Launched in 2023, Forge provides game developers with
powerful, no-code tools to create customizable loyalty programs
that turn players into passionate advocates and active
participants. Forge’s mission is to make user acquisition and
community engagement accessible and effective for all developers,
enabling them to focus on creating amazing games. With a vibrant
community of over 1 million users, Forge empowers developers to
build lasting relationships with their players, fostering a new era
of creativity and innovation in the gaming industry. Game
developers and gamers alike can register at forge.gg to start their
journey.
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