SurveyMonkey Packages Top-Requested CX Tools Into an Approachable Solution for Creating Better Customer Experiences
30 Julio 2024 - 8:00AM
Business Wire
The all-in-one SurveyMonkey for CX offering
includes a native Salesforce integration, multichannel feedback
collection tools, and industry-leading survey branding and design
features—providing everything most companies need to start building
and scaling customer experience programs
SurveyMonkey, a global leader in online surveys and forms, today
announced SurveyMonkey for CX, an approachable, all-in-one solution
that helps business owners, customer experience pros, and marketers
alike listen to customers and improve their experience. The
offering leverages the SurveyMonkey Enterprise platform, which
includes SSO, data encryption, access controls, and HIPAA-compliant
features to safeguard customers’ sensitive data.
SurveyMonkey for CX offers a suite of helpful features for
understanding the customer journey without the complexity or cost
of other CX platforms. It enables users to:
- Leverage AI-generated surveys and conversational
analysis: Use AI—including GPT-powered capabilities included in
SurveyMonkey Genius®—to craft methodologically sound surveys and
surface the most significant and actionable insights in
minutes
- Benchmark customer experience with industry-standard
metrics: Track the most common customer experience metrics,
including the customer satisfaction score (CSAT), Net Promoter
Score (NPS®), and customer effort score (CES)
- Capture feedback across channels with multichannel
collection: Capture feedback across email, web, SMS, social
media, and in-app to ensure you’re reaching customers where they
already are
- Benefit from 200+ seamless integrations: Spanning
analytics platforms, CRMs, collaboration tools, and more,
integration options allow users to couple customer feedback data
with Salesforce, Marketo, HubSpot, Power BI, Tableau, and beyond,
giving all teams a 360-degree view of the customer
Today, CX has taken center stage in most businesses. New
research from SurveyMonkey found that 83% of CX professionals
report that customer experience plays a leading role in their
company strategy, and 66% say their leadership is focused on CX
goals—a 28-point year-over-year increase. Notably, the study also
found a gap between what consumers want (quick and easy resolutions
to their issues) and the CX investments companies plan to make
(harnessing cutting-edge technology).
"In today's competitive landscape, companies cannot afford to be
out of step with what their customers truly want and need," said
Priya Gill, global head of marketing at SurveyMonkey. "Excellent
customer experience can be the ultimate differentiator.
SurveyMonkey for CX makes it easier to gather customer feedback and
allow it to flow throughout the organization, ensuring that all
teams, not just customer-facing ones, treat every touchpoint as an
opportunity to win customer loyalty and drive growth."
Leading brands worldwide trust SurveyMonkey for customer
experience, including the Golden State Warriors, Box, and
Greyhound.
To learn more about SurveyMonkey for CX, please visit:
https://www.surveymonkey.com/mp/customer-experience/.
About SurveyMonkey
SurveyMonkey is a global leader in online surveys and forms that
empowers people with the insights they need to make decisions with
speed and confidence. Our fast, intuitive feedback management
platform connects millions of users worldwide with real-time
AI-powered insights that drive meaningful decisions. We provide
answers to more than 20 million questions every day so that people
and organizations can attract new audiences, delight customers,
create advocates, and extend their competitive advantage in the
marketplace. Our vision is to raise the bar for human experiences
by amplifying individual voices. Learn more at
surveymonkey.com.
Net Promoter, Net Promoter Score, and NPS are trademarks of
Satmetrix Systems, Inc., Bain & Company, Inc., and Fred
Reichheld.
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SurveyMonkey PR pr@surveymonkey.com