George joins the team full-time following two
years as strategic advisor to CEO Andy
Sauer
COLUMBUS, Ohio, July 30,
2024 /PRNewswire/ -- Garage Beer, one of the fastest
growing, independent light beer brands in the U.S. announced that
Kevin George will join the company
as chief marketing officer (CMO), effective immediately. George is
a 30-year veteran of the consumer and beverage industries having
spent six years as the global chief marketing officer at Beam
Suntory, over 13 years in executive roles at Unilever and as a
previous board director of the New Belgium Brewing Company.
Through his advisory firm, East Cape Partners, George has been
an advisor to Garage Beer CEO Andy
Sauer for the last two years but will now oversee marketing
efforts for the brand as it expands to all fifty states in the
U.S.
Garage Beer was purchased out of Cincinnati's Braxton Brewery by Andy Sauer and has continued to quickly grow and
expand distribution nationally. The Garage Beer recipe was
originally created in Cincinnati,
Ohio and the business headquarters is now just north in
Columbus, Ohio.
Just last month, the company announced a major investment in
Garage Beer by Travis Kelce and
Jason Kelce, the current and former
NFL players and successful New Heights Podcast hosts. It is
their first joint business venture as brothers.
"I'm thrilled to have someone of Kevin's experience and
leadership join the team full-time to help accelerate our growth
even further," said Andy Sauer.
"Kevin and I have worked together in the past and he has been a
great advisor to the company since we launched Garage Beer
independently two years ago. I'm grateful that he chose to join
us."
"I love everything about the Garage Beer brand and where it is
going", said CMO Kevin George. "The distinctiveness of the brand,
the simplicity of the offering and the tone of voice that Andy and
the team have developed has really struck a chord with drinkers
looking to have a quality craft light beer with friends and family.
The recent addition of the powerhouse team of Jason and
Travis Kelce as perfect partners to the brand will make the
ride that much more fun. I am excited to get to work."
Garage Beer is currently available
in Ohio, Kentucky, Tennessee, Indiana, Pennsylvania, Wisconsin, Michigan, Illinois,
Missouri, West Virginia, Idaho, Montana, and New
Jersey… with planned expansion into dozens of new states this
year.
Garage Beer is a 4% ABV, 95 Calories and
3g Carbohydrate light lager beer served in two varieties: classic
regular and
lime. Merchandise store and beer
finder. Garage Instagram and Twitter.
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SOURCE Garage Beer